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Inhaltsangabe:Introduction: The consumers buying decision is determined by information on the Internet. Whether the consumers are searching for the cheapest electricity deliverer, hoping to buy a new camera, or curious if a hotel is as good as the advertisement promises-they look it up on the Internet. Although it is only 10 percent of a company s marketing budget that is allocated for marketing on the Internet, the value of supplier websites, comments by other users, product comparison sites and online marketing for the consumers has become more than twice as important as the medium television. Recently, marketing on social media sites, such as Facebook, Twitter or Youtube has become especi...
This volume of articles comprises papers from the 25th annual conference of the Poetics and Linguistics Association (PALA), which was held at the University of Huddersfield, England, in July 2005. The theme of the conference was 'Stylistics and Social Cognition', and as usual at a PALA conference, this theme was interpreted very widely by the participants, as the reader of this book will no doubt conclude. At the heart of this volume, there is something of a reaction against the cognitive developments in stylistics, which might be seen as being in danger of privileging the individual interpretation of literature over something more social. The concern is to consider whether there is a more collective approach that could be taken to the meaning of text, and whether recent insights from cognitive stylistics could work with this idea of collectivity to define something we might call 'commonality' of meaning in texts. Stylistics and Social Cognition will be of interest to those working in stylistics and other text-analytic fields such as critical discourse analysis and those concerned with notions of interpretation, collective meaning and human communication.
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An analysis of the sustaining vitality behind contemporary American poetry from 1975 to the 2003, these 12 essays examine both exemplary innovators and the social context in which innovation is resisted, acclaimed, or taken for granted.
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Inhaltsangabe:Einleitung: Wenn es Ihnen in München nicht gefällt, dann weiß ich nicht, wo es Ihnen in Deutschland gefallen soll . So sagte Angela Merkel zum russischen Präsidenten Dmitrij Medwedjew bei dessen Empfang im Schloss Oberschleißheim in München. Mit dieser Aussage repräsentiert Sie das Denken vieler ausländischer Touristen, die bei Deutschland als erstes an die Stadt München denken. Diese Ausarbeitung analysiert die Stadt München als Tourismusdestination, um das Reiseverhalten, die Beweggründe zur Reise, sowie den Herkunftsort der Reisenden zu bestimmen. Vor dem Beginn der eigentlichen Analyse wird zunächst die Erhebungsmethodik der Daten erläutert, anschließend wird ...
Jarnot's Buddhist-inspired poetic observations of urban life bring quiet rhythm to the often disparate, disjointed and noisy New York City landscape. -- a+bend press.
The story of modernity told through a cultural history of twentieth-century Prague Setting out to recover the roots of modernity in the boulevards, interiors, and arcades of the "city of light," Walter Benjamin dubbed Paris "the capital of the nineteenth century." In this eagerly anticipated sequel to his acclaimed Coasts of Bohemia: A Czech History, Derek Sayer argues that Prague could well be seen as the capital of the much darker twentieth century. Ranging across twentieth-century Prague's astonishingly vibrant and always surprising human landscape, this richly illustrated cultural history describes how the city has experienced (and suffered) more ways of being modern than perhaps any oth...
Celebrated practitioners speak on the creative, critical, political, and historical aspects of their work.