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She Spot
A guide for nonprofits and social change organizations on how to tap the potential of the female market and why it helps. The secret to changing the world is hidden in plain sight. In fact, it’s half the population. Women vote more, volunteer more, and give to more charities than men do. They control over half of the total wealth in America. Corporations have long recognized the growing power of women and have been targeting them for years. The She Spot is a practical and provocative primer showing how nonprofits and social change organizations can do it too. Lisa Witter and Lisa Chen cite eye-opening research that reveals some surprising facts: women are less likely to trust politicians a...
The She Spot
Women are a huge, uniquely receptive but still underutilized audience for a whole range of social and political causes, not just “women's issues.” In The She Spot, Lisa Witter and Lisa Chen, top executives in the nation's largest public interest communications firm, explain why women's enormous potential is still largely untapped. Citing examples from both the for-profit and nonprofit sectors, they offer specific, detailed advice—much of which flies in the face of conventional wisdom—on how to better connect with women and advance your mission.
The She Spot
The really cool thing about this book is that Lisa and Lisa are showing us a way that we just might be able to save the planet. By marshalling the forces of loyalty, connectedness, empathy, and the desire to make our purchase dollars count for something good, we just might be able to persuade business to increase investments in cleaning up the mess we've created for future generations. To me, that is the most important message of this book, as well as my own. As my late friend Anita Roddick used to say: "Anyone who thinks they are too small to make a difference has never been in bed with a mosquito." - with both nature and ourselves. I am honored and humbled to introduce this superb and inspiring book, and am grateful to the authors for their hopeful contribution. ---- Gary Hirshberg Londonderry, NH.
Future Intelligence
The first quarter of the 21st century introduced the world to rapid uncertainty, be it the social-political and financial crises, or pandemics, or the shaking up of well-established democracies with an increasing rise in populism. At the same time, the technological promise has taken off with automation, artificial intelligence, and nanotechnologies increasingly becoming an economic reality. This open-access book brings together experts of specific domains, through the windows of their experience, and in a crowdsourced fashion, to analyze these world developments to develop an overall view, a compelling case of what we should be prepared for, as we march towards 2050. Topics covered include ...
Communications and Technology for Violence Prevention
In the last 25 years, a major shift has occurred in the field of violence prevention, from the assumption that violence is inevitable to the realization that violence is preventable. As we learn more about what works to reduce violence, the challenge facing those who work in the field is how to use all of this new information to rapidly deploy or enhance new programs. At the same time, new communications technologies and distribution channels have altered traditional means of communications, and have made community-based efforts to prevent violence possible by making information readily available. How can these new technologies be successfully applied to the field of violence prevention? On ...
The ALL NEW Don't Think of an Elephant!
“[Lakoff is] the father of framing.”—The New York Times “An indispensable tool for progressives—packed with new thinking on framing issues that are hotly debated right now."—Jennifer M. Granholm, former governor of Michigan Ten years after writing the definitive, international bestselling book on political debate and messaging, George Lakoff returns with new strategies about how to frame today’s essential issues. Called the “father of framing” by The New York Times, Lakoff explains how framing is about ideas—ideas that come before policy, ideas that make sense of facts, ideas that are proactive not reactive, positive not negative, ideas that need to be communicated out lo...
Social Security and Its Discontents
Tanner (Cato Project on Social Security Choice) brings together work by leaders in Social Security reform, examining problems of the current system and offering proposals for reform. Contributors in economics, law, and philosophy, many affiliated with the Cato Institute, examine aspects of the problem related to issues such as property rights, the impact of Social Security reform on low-income workers, and how stock market declines affect the reform debate. They advocate allowing younger workers to privately invest their Social Security taxes through individual accounts.
Women Who Don't Wait in Line
New York City Deputy Advocate Reshma Saujani asks why women, in an era where they are told they can do anything, still haven't joined the top ranks of corporations or government. Saujani charts the paths of accomplished women, encouraging all women to take risks, compete, embrace failure, and build support through a twenty-first-century sisterhood.
