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Logo, revised edition
'The next time you are tempted to design a logo, take a look at this book. Chances are, it has already been done. By raising the bar, this wonderful resource will make better designers of all of us.' – Michael Bierut of Pentagram Design, on the first edition of Logo This bestselling logo bible has provided graphic designers with an indispensable reference source for over a decade, and over 300 new logos have been added to this fully revised and updated edition. All the logos are grouped into categories such as crosses, stars, crowns, animals, and people, and are shown in black and white to emphasize the visual form of the logos. This offers designers a ready resource to draw upon in the research phase of identity projects. Logos are also indexed alphabetically by name of designer, and by industrial sector for ease of use.
How To Design Logos Symbols And Icons
This book steps into the studios of top designers as their ideas happen. Case studies trace the evolution of great logos, symbols and icons, illustrating the process with initial roughs and intermediary sketches that lead up to the final designs for companies including Nike and IBM. In addition, this book expands its boundaries to include symbols and icons, two rarely covered yet increasingly vital areas of design. Gregory Thomas is the owner and principal of Gregory Thomas Associates, a Santa Monica-based design consultancy. the award-winning company boosts an international client list that includes CBS, IBM, Levi Strauss & Company, Yale University, and MCA/Universal Pictures.
Trademarks & Symbols of the World
Includes 5,800 trademarks, service marks, symbols etc. by 1,300 designers from 38 countries.
Symbol
Symbols play an integral role in branding programs. This book explores the visual language of symbols according to their most basic element: form. Over 1,300 symbols from all over the world are here categorized by visual type, divested of all agendas, meanings, and messages that might be associated with them so that the effectiveness of their composition and impact can be assessed without distraction and so that the reader can enjoy them as a pictorial language in their own right. Every symbol is captioned with information on who it was designed for, who designed it, when, and what the symbol stands for. These sections are interspersed with short but detailed case studies featuring classic examples of symbols still in use, and exceptional examples of recently designed symbols. This comprehensive volume is an indispensable resource for designers working on identity systems, and an engaging showcase of this exciting field. Now in a compact format.
Art-symbols
International collection symbols and logos of museums, galleries, art & design exhibitions and cultural manifestations, designed by leading designers and famous artists.
Print's Best Logos & Symbols 6
Selected from PRINT's Regional Design Annual, this showcase offers over 300 great examples of striking logos and symbols.
Principles of Logo Design
Learn to design simple, powerful, and timeless logos. *Winner of the 2022 American Graphic Design Award for Book Design from Graphic Design USA* When you think of a brand, often the first thing that comes to mind is the logo, the visual representation of that product, place, thing, or business. The power of simplicity for these marks can never be underestimated—a logo that comprises simple shapes can communicate a stronger message than a complex one, leaving a lasting impression in a viewer’s mind. In Principles of Logo Design, noted logo designer George Bokhua shares his process for creating logotypes that will stand the test of time. Applying the enduring principles of classic texts on...
The Logo Decoded
More than a pretty face designed to identify a product, a logo combines powerful elements super boosted with sophisticated branding techniques. Logos spark our purchasing choice and can affect our wellbeing. Lovingly detailed, researched and honed to deliver a specific intention, a logo contains a unique dynamic that sidesteps our conscious mind. We might not know why we prefer one product over another but the logo, designed to connect the heart of the brand to our own hearts, plays a vital part in our decision to buy. The power of symbols to sway us has been recognised throughout history. Found in caves and in Egyptian temples they are attributed with the strength to foretell and create the future, connect us with the divine and evoke emotions, from horror to ecstasy, at a glance. The new symbols we imbue with these awesome powers are our favourite brand logos. Discover the unconscious effect of these modern symbols that thrust our most successful global corporations into the limelight and our lives. Learn to make informed choices about brands. Find out how a logo reflects the state of the brand and holds it to account.
