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Side Effects
Understanding how right-brain and left-brain differences influence our habits, thoughts, and actions. Human behaviour is lopsided. When cradling a newborn child, most of us cradle the infant to the left. When posing for a portrait, we tend to put our left cheek forward. When kissing a lover, we usually tilt our head to the right. Why is our behaviour so lopsided and what does this teach us about our brains? How have humans instinctively used this information to make our images more attractive and impactful? Can knowing how left-brain right-brain differences shape our opinions, tendencies, and attitudes help us make better choices in art, architecture, advertising, or even athletics? Side Effects delves into how lateral biases in our brains influence everyday behaviour and how being aware of these biases can be to our advantage.
Broken Brains
How brain injuries can result in highly specific, surprising, and revealing changes in behaviour that teach us how the mind works. The brain is the most complicated object in the known universe. After spending millennia trying to understand our ever-changing world, the brain is now turning its capacities for reasoning, remembering, and understanding inward, as it tries to understand itself. The biggest breakthroughs in neuroscience have come mostly by accident. These accidents didn’t happen in research labs, but they resulted in infections from uncommon diseases or happened on railway jobs sites, in showers, on bicycles, or in cars and buses. When an individual suffers brain damage as the result of an accident, the negative effects can be profound, life-altering, and life-long, but the insights offered by the effects of these injuries have been revolutionary for neuroscientists. We have learned a tremendous amount about the brain from individuals with acquired brain injuries. These are some of their stories.
DESIGNOLOGY. A Designer is a Scientist who creates an Emotional Connection between a Brand and its Audiences
Design is an essential element of business. It maximises the work of internal and external experts. It brings focus to foresight, ideas to innovation and expression to marketing. In short, it helps companies grow and prosper. Yet many businesses ignore the potential of design. They fail to make full use of the competences and skills designers have to offer. One reason for this is that there is no established academic science of design. This book takes steps to fi ll that gap by offering its own design science – a science called Designology. Designology should embrace a wide range of disciplines, from neuroscience, psychology and sociology to anthropology, ethnology and behavioural science. This book, however, decides to focus on just two of these disciplines – neuroscience and psychology – to demonstrate that design is a science rather than an art, and that designers equipped with the knowledge they offer can provide a credible, expert and, above all, effective contribution to any business. Designology – the science of connecting a brand to ist audience.
Neuropsychology: Clinical and Experimental Foundations
Neuropsychology: Clinical and Experimental Foundations is an engaging and balanced text, providing an intelligible introduction to how the mind works and what happens when the brain is damaged. Neuropsychology provides an overview of the fascinating clinical evidence that gave rise to the field of human neuropsychology and reviews the latest experimental evidence. Unlike most neuropsychology textbooks that discuss intact functional systems (such as the visual system) separately from discussions of what happens when the system is damaged, this text integrates the material, making it easier from which to teach, and much more engaging from which to learn.
Right and Left in Early Christian and Medieval Art
Robert Couzin’s Right and Left in Early Christian and Medieval Art provides the first in-depth study of handedness, position, and direction in the visual culture of Europe and Byzantium from the fourth to the fourteenth century.
Understanding Selfies
In the year 2013, ‘selfie’ was named word of the year by Oxford Dictionaries in recognition of dramatic changes in frequency, prominence, and register of the term. This drastic increase in selfie-taking was spurred by two factors. The first was the advent of smartphones equipped with front cameras and preview screens that made it easy to compose a photographic self-portrait by a process of deliberately exploring one’s image, choosing a pose, and finally taking the picture. The second key change contributing to the rise of the selfie age was the increasing availability of internet connections. It is estimated that about 50% of the world population has access to the internet today (2018;...
The Lateralized Brain
The second edition of The Lateralized Brain provides for readers a volume detailing the functional and structural differences between the left and right hemispheres of the brain, highlighting how the widespread use of modern neuroimaging techniques such as fMRI and DTI have completely changed the way hemispheric asymmetries are currently investigated. In this new edition, all chapters have been updated with recent advances in the field, and a new chapter on hemispheric asymmetries in development and aging has been integrated. Also featured is a new, larger section on laterality in social behavior, alongside a comprehensive overview about key topics in laterality research, including its histo...
Feminist AI
Chapters 5, 12, and 18 of this work are available under the terms of a CC BY-NC-ND 4.0 International open access licence. These parts of the work are free to read on the Oxford Academic platform and offered as a free PDF download from OUP and selected open access locations. Feminist AI: Critical Perspectives on Algorithms, Data and Intelligent Machines is the first volume to bring together leading feminist thinkers from across the disciplines to explore the impact of artificial intelligence (AI) and related data-driven technologies on human society. Recent years have seen both an explosion in AI systems and a corresponding rise in important critical analyses of these technologies. Central to...
The Oxford Handbook of Synesthesia
Synesthesia is a fascinating phenomenon which has captured the imagination of scientists and artists alike. This title brings together a broad body of knowledge about this condition into one definitive state-of-the-art handbook.
Colour Studies
This volume presents some of the latest research in colour studies by specialists across a wide range of academic disciplines. Many are represented here, including anthropology, archaeology, the fine arts, linguistics, onomastics, philosophy, psychology and vision science. The chapters have been developed from papers and posters presented at the Progress in Colour Studies (PICS12) conference held at the University of Glasgow. Papers from the earlier PICS04 and PICS08 conferences were published by John Benjamins as Progress in Colour Studies, 2 volumes, 2006 and New Directions in Colour Studies, 2011, respectively. The opening chapter of this new volume stems from the conference keynote talk on prehistoric colour semantics by Carole P. Biggam. The remaining chapters are grouped into three sections: colour and linguistics; colour categorization, naming and preference; and colour and the world. Each section is preceded by a short preface drawing together the themes of the chapters within it. There are thirty-one colour illustrations.
