Louis P Bucklin

A Theory of Distribution Channel Structure

• Author(s): Louis P. Bucklin

• Categories: Marketing

• Type: Book
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• Published: 1966
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• Publisher: Unknown

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Research Program in Marketing

• Author(s): Louis P. Bucklin

• Categories: Marketing

• Type: Book
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• Published: 1966
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• Publisher: Unknown

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Productivity in Marketing

• Author(s): Louis P. Bucklin

• Categories: Business & Economics

• Type: Book
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• Published: 2011-09-15
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• Publisher: Marketing Classics Press

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Kellogg on Marketing

• Author(s): Dawn Iacobucci

• Categories: Business & Economics

• Type: Book
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• Published: 2001-06-18
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• Publisher: John Wiley & Sons

Praise for Kellogg on Marketing "The Kellogg Graduate School of Management at Northwestern University has always been at the forefront of cutting-edge marketing. What a treasure to find such a complete anthology of today's best strategic marketers all in one place. Kellogg on Marketing provides a unique combination of new and proven marketing theories that the reader can translate into business success." —Betsy D. Holden, President and CEO, Kraft Foods "Kellogg on Marketing presents a comprehensive look at marketing today, combining well-founded theory with relevant, contemporary examples in the marketplace. This should be mandatory reading for all students of marketing." —Robert S. Morr...

Balancing Co-marketing Alliances for Effectiveness

• Author(s): Louis P. Bucklin, Sanjit Sengupta

• Type: Book
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• Published: 1992
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• Publisher: Unknown

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