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Time to Change
An insight into fine watchmaking that combines scientific rigor with industry expertise. Time to change is the first book to explore in depth the world of fine watchmaking from a 360Ą perspective. The book will help you to gain a comprehensive understanding of the unique rules to succeed in the market and the different values and cultures of fine watchmaking around the globe. Comprehensive and authoritative, it investigates every aspect of fine watchmaking, a core business of hard luxury, including: fine watch as a symbol with multiple meanings; Designing and implementing fine watchmaking strategies; Nurturing your company's profit engine; Learning from emerging, growing and mature markets; Facing upcoming challenges for local marketers and retailers; Fine watchmaking in the post-crisis landscape; Looking ahead to future challeng
Challenges for the Italian Boating Industry
Unlike any other Italian manufacturing sector, Italy's recreational boating industry has recorded skyrocketing growth rates for years, ultimately achieving a world leadership position in the construction of motor yachts. But now the global crisis has imposed profound structural changes and significant evolutionary dynamics on the industry's competitive environment. The book aims to answer some of the industry's most hotly-debated issues, including: - What are the key features that led to this success? - What business models characterize Italian shipyards? - Which elements distinguish the Italian industry from its foreign competitors? Which future challenges must the industry overcome in order to maintain its leadership position?
Sustainability
This book presents and analyzes aspects that, within the framework of luxury, have been or are currently being redefined by sustainability considerations. It also presents and reviews cases from industry and entrepreneurs in connection with this ongoing redefinition process.
The End of the City of Gold? Industry and Economic Crisis in an Italian Jewellery Town
How does Europe’s economic crisis affect the ways in which industry and entrepreneurship are experienced on a grassroots level? The book offers an answer to this question by exploring the Italian jewellery town of Valenza and the downturn of its principal industry. Through the experiences of its inhabitants, the study investigates the social role that jewellery production had in Valenza and provides an ethnographic account of the crisis the city endures. This analysis delves into the relationship between a community and its industry in order to understand the social and cultural challenges Italy and Europe will face in the future.
Made in Italy Industries
Made in Italy is a powerful brand, often associated to specific industries, such as fashion and supercars, and to a well-defined location. Made in Italy should also be associated with an Italian way of competing: Made in Italy companies are also often leaders in their competitive space. Their expertise, know-how, creativity, and innovative energy is well recognized world-wide. In the book, we will analyze the most relevant industries and players of Made in Italy while at the same time discussing about their strategic and managerial unique features with the aim to highlight best practices that can be put into action in different contexts.
Masters of the Sea
The Italian yacht buidling industry is world class, as well as being a synonym of luxury and sophistication. This title offers a survey of the elements of Italian excellence and distinctiveness in yacht building.
Sustainable Luxury and Social Entrepreneurship Volume II
Luxury products are now seen by a growing number of global consumers as an important and more widely available way of expressing personal aspirations and values. Most consumers of luxury products and services use them as status symbols and symbols of success. However, the definition of success – and the way it is perceived by others – is changing. Many of these successful consumers now want the brands they use to reflect their concerns and aspirations. Such products come with a heavy social and environmental cost. Sustainable luxury is about rediscovering the old meaning of luxury – a considered purchase of a beautifully crafted object with built-in social and environmental value.The social entrepreneurs documented in this book highlight the relationship between personal values and sustainability, entrepreneurship and innovation in developing and marketing luxury products. The pioneers outline how they have developed inclusive supply chains with poor and vulnerable communities. Their stories prove that luxury need not be a destructive force. Instead, this book opens a window on a world where entrepreneurial pioneers can change the rules of the game.
A Comparison Between Two European Design Models in the Jewelry Business
The paper illustrates a model to manage design, adopting an overall perspective. This model includes three main fields of action: product design, retail design and visual identity design. The paper proposes a classification of companies adopting design as a leverage for differentiation: design-oriented companies and design-based companies. These companies have a different approach to consider and manage design. Such a model is applied to a specific industry where symbolic aspects are extremely important: the jewellery industry. Two cases are compared in the industry (Tous and DoDo Pomellato), located in two European Countries (respectively, Spain and Italy).
