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Comportamiento del consumidor
CONTENIDO: Introducción: el impacto de la revolución digital en el comportamiento del consumidor - Investigación del consumidor - Segmentación del mercado - Motivación del consumidor - Personalidad y comportamiento del consumidor - Percepción del consumidor - Aprendizaje del consumidor - Formación y cambio de actitudes en el consumidor - Comunicación y comportamiento del consumidor - Grupos de referencia e influencia familiares - Clase social y comportamiento del consumidor - La influencia de la cultura en el comportamiento del consumidor - Subculturas y comportamiento del consumidor - Comportamiento transcultural del consumidor una perspectiva internacional - Influencia del consumidor y difusión de las innovaciones - Más allá de la toma de decisiones del consumidor.
Democracy and Sovereignty in Spain
This book delves into the conceptual changes produced by the Spanish constitutional debate held between 27 August and 9 December 1931. Taking place at the beginning of Spain’s Second Republic, those parliamentary deliberations brought about significant novelties in the political vocabulary. Concepts such as democracy, sovereignty, reform, revolution, and freedom, among others, were re-signified. This study investigates the conceptual contributions made by Spanish MPs in the course of the constitutional debate of 1931 by assuming, as a research approach, an interdisciplinary stance combining conceptual history, political theory, and parliamentary constitutional history. By doing so, it sele...
Chess Results, 1981-1985
This reference work continues a comprehensive series chronicling men's chess competitions. Listed in this volume are the results of chess competitions from all over the world--including individual and team matches--from 1981 through 1985. Entries record location and, when available, the group that sponsored the event. First and last names of players are included whenever possible and are standardized for easy reference. Compiled from contemporary sources such as newspapers, periodicals, tournament records and match books, this work contains 1,508 tournament crosstables and 205 match scores, and is indexed by events and by players.
Artificial Neural Networks - ICANN 2007
This book is the first of a two-volume set that constitutes the refereed proceedings of the 17th International Conference on Artificial Neural Networks, ICANN 2007, held in Porto, Portugal, September 2007. Coverage includes advances in neural network learning methods, advances in neural network architectures, neural dynamics and complex systems, data analysis, evolutionary computing, agents learning, as well as temporal synchronization and nonlinear dynamics in neural networks.
Entrepreneurial Innovation for Securing Long-Term Growth in a Short-Term Economy
A fundamental process for a company to achieve stable growth levels over time in a highly competitive economy is the ability to improve, adapt, and overcome a variety of challenges, whether they be internally or externally based. Therefore, being capable of understanding how any operational changes or improvements impact consumers must likewise be taken into consideration. Entrepreneurial Innovation for Securing Long-Term Growth in a Short-Term Economy is a collection of innovative research on the methods and applications of corporate decision making on the overall success of a company in the long term. While highlighting topics including organizational values, trust management, and social entrepreneurship, this book is ideally designed for entrepreneurs, executives, business consultants, researchers, industry professionals, and students who want to improve their understanding of the strategic role of entrepreneurial innovation at different levels defined by globalized markets inserted into the information and knowledge society.
