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We travel the world meeting brands with a purpose and people with a vision. We help them to tell their story... with a wow-factor and stickiness. Here are some of the stories.
Kempinski Hotels asked us to activate their brand positioning 'A Friend With Local Knowledge'. We visited all the properties in the Middle East and Africa and were guided by the Kempinski staff to experience the destination. The stories were shared in this book and in the social media of the hotels. The book is used - on travel fares - as a cross selling tool between the different hotels - and is for sale in the hotel gift shops.
We travel the world, meeting people with a vision and brands with a purpose. Here are their stories...
We travel the world, meeting people with a vision and brands with a purpose. Here are their stories...
Shake up and redefine the market by changing your game! A new generation of businesses is rising out of the maelstrom of economic and technological change across our world. These companies are shaking up the world. In Gamechangers Peter Fisk has sought out the brands and businesses, large and small, from every continent, who are changing the game... and shows how we can learn the best new approaches to strategy and leadership, innovation and marketing from them. ‘Gamechangers’ are disruptive and innovative, they are more ambitious, with stretching vision and enlightened purpose. They find their own space, then shape it in their own vision. Most of all they have great ideas. They outthink...
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German Lieder in the Nineteenth-Century provides a detailed introduction to the German lied. Beginning with its origin in the literary and musical culture of Germany in the nineteenth-century, the book covers individual composers, including Shubert, Schumann, Brahms, Strauss, Mahler and Wolf, the literary sources of lieder, the historical and conceptual issues of song cycles, and issues of musical technique and style in performance practice. Written by eminent music scholars in the field, each chapter includes detailed musical examples and analysis. The second edition has been revised and updated to include the most recent research of each composer and additional musical examples.
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Bringing together scholarly research by climate experts working in different locations and social science disciplines, this book offers insights into how climate change is socially and culturally constructed. Whereas existing studies of climate cultural differences are predominantly rooted in a static understanding of culture, cultural globalization theory suggests that new formations emerge dynamically at different social and spatial scales. This volume gathers analyses of climate cultural formations within various spaces and regions in the United States and the European Union. It focuses particularly on the emergence of new social movements and coalitions devoted to fighting climate change on both sides of the Atlantic. Overall, Climate Cultures in Europe and North America provides empirical and theoretical findings that contribute to current debates on globalization, conflict and governance, as well as cultural and social change. This book will be of great interest to students and scholars of climate change, environmental policy and politics, environmental sociology, and cultural studies.