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International Case Studies in Innovation and Entrepreneurship in Tourism
This international case study book provides 23 expertly curated case studies on entrepreneurship and innovation in tourism, each with detailed implementation instructions for the instructor to maximise student participation and learning. The dynamic characteristic of the tourism industry under the influence of micro and macro environment factors requires future professionals to be equipped with appropriate skills and competencies to deal with change and development in real-life practices. Curated and developed by industry experts and practitioners, these case studies embody real-world scenarios with the aim of best preparing students for their future careers. This compelling set of case stud...
The Boundaries of Innovation and Entrepreneurship
Alexander Brem presents a comprehensive overview of the theoretical background and recent models in the context of innovation and entrepreneurship. Based on a process-oriented innovation-entrepreneurship framework, the author investigates the integration of market pull and technology push activities in the innovation process.
Female Leadership in Branchen mit hohem Digitalisierungsgrad
Die Digitale Transformation führt zu tiefgreifenden Veränderungen in Wirtschaft und Gesellschaft, wobei Leadership eine zentrale Rolle spielt. Die Partizipation von Frauen an der Gestaltung der Digitalisierung, insbesondere auf Führungsebene, ist hierbei essenziell. In diesem Zusammenhang werden neben der Diskussion des Begriffs des Female Leadership auch Führungsstile von Frauen, ihre Karrierepfade, Persönlichkeitseigenschaften, Kompetenzen sowie die vielfältigen Einflussfaktoren analysiert. Denn weibliche Führungskräfte sehen sich sowohl hemmenden als auch förderlichen Einflussfaktoren gegenüber, weshalb Maßnahmen auf gesellschaftlich-struktureller, branchenspezifischer, organisationaler und individueller Ebene erforderlich sind, um den Frauenanteil in Führungspositionen zu erhöhen. Dieses Buch liefert dazu Handlungsempfehlungen.
The St. Gallen Model for Destination Management
The St.Gallen Model for Destination Management® (abbr. SGDM) provides a market-driven, realistic, and forward-looking perspective on the development of tourist destinations. The model enables decision-makers to identify strategic visitor flows (SVF) based on a six step procedure. These jointly managed flows allow transcending past boundaries and determine the competitiveness of destinations. Understanding tourist demand is at the core of the SGDM. Strategic visitor flows (SVF) are the basic unit of analysis and planning of the new approach. These flows capture present and future tourists' variable behavior and motives in destination space. The depiction of flows in space enables decision-makers to understand and develop the variety of tourist demand as well as to break free of existing preconceptions. In addition, the approach helps identifying central influencers of demand- and supply networks. Thus, the SGDM enables actors to establish a sound basis to increase destination competitiveness - in coordination and yet with focus.
Connecting Brand Identity and Consumer-Based Brand Equity for Tourism Destinations
The study proposes and empirically validates an integrated model of leisure visitors’ destination brand associations that can guide destination marketing and branding activities for both, the brand identity and the consumer-based brand equity (CBBE) perspective. A ten-phase empirical research design is established and data is collected from a sample of German leisure visitors to the Balearic Island of Mallorca, Spain. Structural equation modeling (SEM) provides empirical evidence of construct validity and reveals strong support for the validity of the proposed structural theory of leisure visitors’ destination brand associations. Results also demonstrate that the structural model possesses excellent levels of predictive power and validity. Importantly, the model performs very well in the overall prediction of consumers’ destination brand attitudes and loyalty.
The Entrepreneurship Dynamic
New organizations do not emerge full blown from the idiosyncratic minds of individual entrepreneurs. Their ideas for new organizations, their ability to acquire capital and other essential resources, and their likelihood of survival as entrepreneurs derive from the contexts in which they live and work. The Entrepreneurship Dynamic explores the conditions that prompt the founding of large numbers of new organizations or entirely new industries, and the effects on existing industries, economies, and societies.
Tourism Destination Management in a Post-Pandemic Context
Drawing from lessons of the COVID-19 pandemic, Tourism Destination Management in a Post-Pandemic Context presents cases and competencies to advance theoretical and empirical knowledge in the management of destinations post-pandemic.
