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KINERJA PEMASARAN INDUSTRI KECIL MENENGAH
Kajian dalam buku ini mengungkapkan bagaimana pengaruh Orientasi Kewirausahaan, Orientasi Pasar dan Low Cost Strategy secara simultan dan parsial terhadap Kinerja Pemasaran dengan menggunakan metode pengumpulan data yaitu berupa kuesioner dan metode yang digunakan adalah analisis deskriptif dan analisis regresi berganda. Kajian buku ini memilih objek kajian kepada pelaku IKM ikan kering di Kabupaten Pasaman Barat dan pengumpulan data dilakukan dengan data primer dan data sekunder dengan metode sensus yaitu seluruh populasi dijadikan responden sebanyak 105 pelaku IKM ikan kering di Kabupaten Pasaman Barat. Pengelolaan data menggunakan regresi berganda dengan spss versi 20. Hasil kajian variab...
TEKNIK PENGAMBILAN KEPUTUSAN
Hasil penelitian menemukan bahwa terdapat pengaruh faktor psikologi terhadap keputusan memilih STIE Pasaman Simpang Empat. Artinya faktor psikologi merupakan salah satu faktor yang ada dalam diri seseorang yang mempengaruhi dalam keputusan memilih STIE Pasaman Simpang Empat selain itu terdapat pengaruh keluarga terhadap keputusan memilih STIE Pasaman Simpang Empat tetapi tidak signifikan. Artinya keluarga merupakan faktor yang dapat mempengaruhi keputusan memilih STIE Pasaman Simpang Empat tapi pengaruhnya tidak signifikan. Pengaruh biaya pendidikan terhadap keputusan Memilih STIE Pasaman Simpang Empat. Artinya biaya pendidikan juga jadi penentu dalam keputusan memilih STIE Pasaman Simpang Empat. Pendapat pengaruh faktor Psikologi, keluarga dan biaya pendidikan secara bersama-sama terhadap keputusan memilih STIE Pasaman Simpang Empat. Disarankan kepada pihak STIE Pasaman Simpang Empat untuk mempertimbangkan dan meningkatkan kualitas ,keunggulan dan mempertimbangkan biaya pendidikan atau uang kuliah, agar mahasiswa menetapkan keputusan memilih STIE Pasaman Simpang Empat.
Motivating Language Theory
This book presents the findings, applications, and theoretical underpinnings of a unique leadership communication model: motivating language theory. Drawing from management, social science, and communication theories, motivating language theory demonstrates how leader-to-follower speech improves employee and organizational well-being and drives positive workplace outcomes (such as employee performance, retention, and job satisfaction) in a wide array of settings. It presents an integrated model based on empirical findings and theoretical developments from the past three decades to explore the three dimensions of motivating language: direction giving language, empathetic language, and meaning-making language. It will be a comprehensive source for its empirical relationships, generalizability, theoretical basis, and future directions for research and practice.
Sustainable Human Resource Management
This book provides a multi-stakeholder perspective on sustainable HRM for the policymakers, managers and academics, addressing issues, approaches, research studies/frameworks and emerging patterns relating to the subject. It discusses various aspects of sustainability, such as making HR more responsible for ensuring sustainability focusing on the triple bottom line, characteristics of sustainable HRM, psychological contracts, emotional intelligence, and psychological capital. The book also explores organizational citizenship behavior, employment relations, employee engagement, sustainable leadership, disruptive HR practices, sustaining employee motivation, educational sustainability, sustainable career management, sustainable environment, employer and employee branding, sustainable organizations, organization culture, training for sustainability, sustainable employee performance, business sustainability and sustainable employability. It provides an update on the concept, processes, issues and emerging paradigms from multidimensional and cross-country perspectives to showcase sustainable HR practices, and appeals to the academics, practitioners and policymakers in the area of HRM.
Power and Literature
At the core of this book lies the relation between Power (as socio-political phenomenon) and the novel (as literary discourse). It shows that, in a society facing the excess of power in its various forms, novelistic fiction mediates knowledge about societal Power structures and uses specific strategies to subvert and denounce them. The first part of the study is theoretical: it presents some of the most prominent theories of Power, from Plato, Machiavelli, Nietzsche to Weber, Dahl, Lukes, Parsons, Bourdieu or Foucault. After offering a critical approach to the concepts of Power defined in the social, political and philosophical fields, it articulates the relations of Power imprinted in literary discourse within a typology of four categories. In the second part of the book, this taxonomy of Power is applied to four key novels in the context of Romanian "literary crossroads", showing how novelistic fiction not only assume a critical and subversive position against the excess of Power, but also unveils our fragility when experiencing History.
A review on production, marketing and use of fuel briquettes
Where modern heating and cooking fuels for domestic, institutional, commercial and industrial use are not readily available, briquettes made from biomass residues could contribute to the sustainable supply of energy. This study reviews the briquette making process, looking at the entire value chain starting from the type and characteristics of feedstock used for briquette making to the potential market for briquettes in developing countries. It also analyzes the role that gender plays in briquette production. Depending on the raw materials used and technologies applied during production, fuel briquettes come in different qualities and dimensions, and thus require appropriate targeting of different market segments. Key drivers of success in briquette production and marketing include ensuring consistent supply of raw materials with good energy qualities, appropriate technologies, and consistency in the quality and supply of the briquettes. Creating strong partnerships with key stakeholders, such as the municipality, financiers and other actors within the briquette value chain, and enabling policy are important drivers for the success of briquette businesses.
RISE UP NOW
Rise Up Now is a book that will speak to your personal growth potential. In this book, you will learn how every person possesses within themselves qualities to succeed and achieve their God-given goals. When a person submits to God's process in their life, there is no limit to what He can do in them and through them. In this book, you will learn to capture your spiritual identity, overcome challenges and you will identify the important qualities needed to achieve your ultimate purpose. Pastor Al will guide you through many of his own personal experiences and the foundational processes that have shaped his life and propelled him to his God-given place in the vision. Your life will never be the same. This is your time to rise up. This is your time to take your life to the next level.
Marine Ecotourism
Marine ecotourism is a major growth area within ecotourism, itself a rapidly expanding area within tourism as a whole. The activity has been attracting increasing attention, both from the popular media and from professionals and academics with an interest in tourism’s potential to contribute to sustainable development. However, there is a growing consensus that far too often the term has been used merely as a tool for capitalising on the good intentions of tourists, without the industry itself having to make fundamental changes to their products or to the way they go about their operations. This has often been to the detriment of local environments, economies and host communities. Yet the ...
Recent Advances in Technology Acceptance Models and Theories
This book tackles the latest research trends in technology acceptance models and theories. It presents high-quality empirical and review studies focusing on the main theoretical models and their applications across various technologies and contexts. It also provides insights into the theoretical and practical aspects of different technological innovations that assist decision-makers in formulating the required policies and procedures for adopting a specific technology.
