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Consumer Research
Consumer Research: Postcards from the Edge is a collection of cutting-edge essays by leading exponents of postmodern consumer research from Europe and America. Topics covered include: * chronicle, composition and fabulation in consumer research * postmodern approaches to pluralism in consumer research * marketing in cyberspace * poststructuralism in marketing * semiotics in marketing and consumer research
East Orange in Vintage Postcards
By the close of the nineteenth century, East Orange was a community of mansions, tree-lined streets, and undisturbed serenity. With the addition of luxury apartment buildings in the 1920s and the continued development of Main Street and Central Avenue, East Orange quickly became one of the largest and busiest cities in New Jersey. East Orange captures the tranquillity and innocence of the city at the turn of the century. Over two hundred photo-postcards brilliantly illustrate the evolution of East Orange between 1900 and 1960, while fact-filled captions convey the passion of the residents for their hometown.
An Eye for the Tropics
Images of Jamaica and the Bahamas as tropical paradises full of palm trees, white sandy beaches, and inviting warm water seem timeless. Surprisingly, the origins of those images can be traced back to the roots of the islands’ tourism industry in the 1880s. As Krista A. Thompson explains, in the late nineteenth century, tourism promoters, backed by British colonial administrators, began to market Jamaica and the Bahamas as picturesque “tropical” paradises. They hired photographers and artists to create carefully crafted representations, which then circulated internationally via postcards and illustrated guides and lectures. Illustrated with more than one hundred images, including many i...
Encyclopedia of Ephemera
The joy of finding an old box in the attic filled with postcards, invitations, theater programs, laundry lists, and pay stubs is discovering the stories hidden within them. The paper trails of our lives -- or ephemera -- may hold sentimental value, reminding us of great grandparents. They chronicle social history. They can be valuable as collectibles or antiques. But the greatest pleasure is that these ordinary documents can reconstruct with uncanny immediacy the drama of day-to-day life. The Encyclopedia of Ephemera is the first work of its kind, providing an unparalleled sourcebook with over 400 entries that cover all aspects of everyday documents and artifacts, from bookmarks to birth cer...
Modernism, Media, and Propaganda
Though often defined as having opposite aims, means, and effects, modernism and modern propaganda developed at the same time and influenced each other in surprising ways. The professional propagandist emerged as one kind of information specialist, the modernist writer as another. Britain was particularly important to this double history. By secretly hiring well-known writers and intellectuals to write for the government and by exploiting their control of new global information systems, the British in World War I invented a new template for the manipulation of information that remains with us to this day. Making a persuasive case for the importance of understanding modernism in the context of...
Postcards in the Library
Postcards, individually and collectively, contain a great deal of information that can be of real value to students and researchers. Postcards in the Library gives compelling reasons why libraries should take a far more active and serious interest in establishing and maintaining postcard collections and in encouraging the use of these collections. It explains the nature and accessibility of existing postcard collections; techniques for acquiring, arranging, preserving, and handling collections; and ways to make researchers and patrons aware of these collections. Postcards in the Library asserts that, in most cases, existing postcard collections are a vastly underutilized scholarly resource. ...
British Naval Swords and Swordmanship
This new publication is intended to bring together a mass of research dealing with all aspects of British naval swords. Unlike the much sought after Swords of Sea Service by May and Annis, this work offers a far broader coverage and, for the first time, the complete story of swords and swordsmanship is presented in one concise volume. While the swords themselves are described the authors also tell the story of naval swordsmanship For exsample, subjects such as how swords and cutlasses were used in action and how training was conducted and covered. The authors also address how how the use of swords developed into a sport in the Navy, and how swords and swordsmanship may have entered naval sym...
Restaging the Past
Restaging the Past is the first edited collection devoted to the study of historical pageants in Britain, ranging from their Edwardian origins to the present day. Across Britain in the twentieth century, people succumbed to ‘pageant fever’. Thousands dressed up in historical costumes and performed scenes from the history of the places where they lived, and hundreds of thousands more watched them. These pageants were one of the most significant aspects of popular engagement with the past between the 1900s and the 1970s: they took place in large cities, small towns and tiny villages, and engaged a whole range of different organised groups, including Women’s Institutes, political parties,...
