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The Unofficial Guide to Starting a Small Business
The inside scoop . . .for when you want more than the official line Want to be your own boss but aren't quite sure how to make it happen? This savvy guide will show you the way. Now revised and updated to cover the latest regulations, techniques, and trends, it walks you step by step through the entire start-up process, from coming up with a business plan and lining up financing to setting up shop, marketing to your customer base, and dealing with accounting, taxes, insurance, and licenses. Packed with real-world tips and tricks that you won't find anywhere else, it delivers all the know-how you need to declare independence from the 9-to-5 world, launch your business--and watch the profits g...
Kmart's Ten Deadly Sins
An insightful look at how Kmart's management destroyed the company Kmart's Ten Deadly Sins spins an intriguing tale of the missteps of a retail giant who once had the industry in the palm of its hand and foolishly let it all slip away. This engaging book weaves corporate history in with financial analysis and commentary that leaves the reader with a better sense of where Kmart has been and what its potential is for a turnaround. This first in-depth examination of Kmart clearly identifies and discusses the ten missteps and miscalculations Kmart's CEOs have repeatedly made, including resisting investments in technology, brand mismanagement, and haphazard expansion, to name a few. Author Marcia...
The Domino’s Story
Imagine if you were present as?a small pizza joint became one of?the most successful restaurants in the world. The Domino’s Story will help you understand and adopt the competitive strategies, workplace culture, and business practices that made the iconic pizza chain the innovative restaurant and e-commerce leader it is today. As one of the most technologically advanced fast-food chains in the market, Domino's has cemented their reputation for innovation,?paved in industry-leading profits.?In February 2018, according to Ad Age,?Domino's unseated Pizza?Hut to become the largest pizza seller worldwide in terms of sales. Rather than just tampering with a recipe that was working, they decided ...
Fortnite
The only how-to and strategy guide you need to be the last player standing in the hottest video game on earth! Are you ready to take your game to the next level and dominate your opponents? Ready to learn how to destroy your fellow gamers and win the ultimate Battle Royale? If so, you're ready for Fortnite: The Ultimate Unauthorized Guide. Starting with simple instructions on how to download and install the game on all platforms (Nintendo, PlayStation, Xbox and PC--and now on your mobile device!), Fortnite: The Ultimate Unauthorized Guide divulges all the essential information needed to navigate through the Fortnite world like a pro. Whether playing Battle Royale or Save the Earth mode, readers will learn how and where to unearth the best items, discover essential combat strategies and weapons use, identify ideal landing zones and build the perfect fort or base. Also included are maneuvering tactics and even advice on how to manage resources and cash, buying the coolest skin and flashing the best dance moves. With secret cheats, hacks, unlockables, and much more, this is an essential guide to everything Fortnite!
The Complete Idiot's Guide to Graphic Design
If you can dream it, you can design it Whether your goal is to design your own marketing materials, launch a visually compelling blog, or just have some fun creating your own CD covers, The Complete Idiot’s Guide® to Graphic Design is your one-stop reference. Presented in an intuitive, accessible format, here are the fundamental elements of design and design principles, as well as instruction on how to apply those elements and principles to a variety of projects. • Covers art supplies, software, concept development, reproduction needs, and much more • Sample projects include business cards, print and web ads, and graphic T-shirts • Follows the success of other titles aimed at the aspiring artist, including the Complete Idiot’s Guide® titles on digital photography, drawing, and manga
Create Your Vision Board
No, it’s not magic. Vision boards are proven tools for getting clear about the lifestyle you want and then focusing your energy on opportunities to get closer to that goal. In less than two hours, using the step-by-step instructions included in these pages, you can create a vision board representing your ideal life, including goals for your career, personal finances, relationships, health, spirituality, and the impact you’ll have on the world. You can then use your vision board as a tool to pursue and achieve the life you dream of. In Create Your Vision Board, you’ll learn about: · Setting goals—and how to achieve them. · The power of visualization and instructions for how to utilize it. · How to break big goals down into manageable action steps. · The supplies you’ll need to create your board, whether physical or digital. · The most effective ways to use your board to bring your dream life into focus. With the tips and tools in this book, you can build the confidence and focus to power through the obstacles that are holding you back and finally make your dreams a reality.
How to Think Like the World's Greatest Marketing Minds
In today’s world of colossal consolidation and mega-mergers, business success relies more than ever upon ingenious branding methods, top-notch publicity schemes, and cutting-edge marketing plans to insure that one’s organization stands out above all others. And the icons profiled in this invaluable book of business lessons are the undisputed masters of “stand-out” marketing. Author Marcia Layton Turner showcases the classic marketing master-plans of our time and lays out a refreshingly practical methodology that can be used by executives and entrepreneurs in any industry who are looking to duplicate the success of such legends as Geoffrey Moore, Phil Knight, and Martha Stewart.
Supply Chain as Strategic Asset
Hands-on guidance for creating competitive advantages through strategy realization How can your supply chain create competitive advantages and help achieve business goals? Drawing from the author's abundant research and analysis, this resourceful book shows how aligning the supply chain design with business strategy helps build competitive capabilities, prioritize capital investments, and takes your firm beyond the industry best-practices to create competitive advantages, not just competitive parity. Summarizing the current literature on business and supply chain strategies, this book provides path-breaking new direction to build your own winning supply chain strategy. Real-life cases show h...
The Complete Idiot's Guide to Selling Your Crafts on Etsy
Etsy is a wildly popular website where crafters and craftsmen alike have discovered a portal where they can market and sell their handmade wares—literally around the globe. Any successful Etsy seller will tell you the difference between a successful Etsy storefront and the storefront that gets lost in the mix often boils down to the tricky details. The Complete Idiot’s Guide® to Selling Your Crafts with Etsy is written by someone who has proven selling success on Etsy and knows the tricks that will get a storefront noticed—and wares shipping out the door. From having the right keywords in place for optimum searchability, to creating an attractive storefront that will create return customers and loads of traffic, The Complete Idiot’s Guide® to Selling Your Crafts with Etsy will help you learn the tricks of the trade and help you build the successful Etsy business you have always wanted.
The Unofficial Guide® to Marketing Your Small Business
From the author of the successful The Unofficial Guide to Marketing Your Small Business, this handy guide provides detailed information on low-budget, high-impact marketing techniques that produce near-immediate results. Small businesses need a quick return on their marketing investments, and this book shows the best ways to achieve it. Small business expert Marcia Layton Turner puts her wealth of business knowledge to work for business owners who need results now. The Unofficial Guide to Marketing Your Small Business provides comprehensive, straightforward coverage of everything small and large businesses need to know about the vital basics of effective marketing. Marcia Layton Turner (Rochester, NY) is the founder of her own marketing consulting firm and a small business expert who has been profiled or quoted in such publications as Money, Entrepreneur, and USA Weekend. She is also the author of The Unofficial Guide to Starting a Small Business (0-7645-7285-7), from Wiley.
