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Extending Boundaries
This book presents various views and perspectives on the impact of digital world on consumers, marketing and industries. The authors present a series of novel contributions and highlight some emerging issues relating to consumer–technology interactions, technology’s impact on marketing practice and digitalisation’s consequences in the selected industries. The publication of the book was possible thanks to the support of the Polish National Agency for Academic Exchange under the Welcome to Poland Program (2020).
Business Education and Ethics: Concepts, Methodologies, Tools, and Applications
In the increasingly competitive corporate sector, organizational leaders must examine their current practices to ensure business success. This can be accomplished by implementing effective educational initiatives and upholding proper ethical behavior. Business Education and Ethics: Concepts, Methodologies, Tools, and Applications is a comprehensive source of academic knowledge that contains coverage on the latest learning and educational strategies for corporate environments, as well as the role of ethics and integrity in day-to-day business endeavors. Including a broad range of perspectives on topics such as globalization, organizational justice, and cyber ethics, this multi-volume book is ideally designed for managers, practitioners, students, professionals, and researchers actively involved in the corporate sector.
Marketing
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Virtual Reality in Manual Order Picking
The introduction of consumer-level head-mounted devices (HMDs) has led to a major drop in the application costs of virtual reality (VR), making the technology available for a wide range of users. To understand if VR HMDs can be used for planning and training in the context of manual order picking, this thesis provides the results of a large-scale randomized controlled study in which order picking has been compared between a virtual and a real environment. The results imply that VR HMDs can indeed be used by manufacturers and warehouse operators in a rack planning process if the reduction of searching times or the perceived workload is in focus. Additionally, the findings enable the use of VR HMDs for scientific research on human-centred rack design. Finally, the thesis highlights the usability of VR HMDs for training manual order picking activities.
