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Znaczenie promocji w działalności marketingowej przedsiębiorstwa
  • Language: pl
  • Pages: 108

Znaczenie promocji w działalności marketingowej przedsiębiorstwa

  • Type: Book
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  • Published: 2015-12-01
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  • Publisher: Promotor

Obecnie funkcjonujące przedsiębiorstwo napotyka na szereg trudności, których przezwyciężenie częstokroć jest konieczne do sprawnego działania, ale zarazem niełatwe. Niezbędnym staje się umiejętne zastosowanie narzędzi marketingowych, wśród których znajduje się promocja. Posiada ona niebagatelny wpływ na kształtowanie wizerunku przedsiębiorstwa stojącego naprzeciw wyzwań początku dwudziestego pierwszego wieku. Nieustanny postęp gospodarczy, rozwój nowych technologii wraz ze wszechobecną konkurencją stanowią dla współczesnej firmy bodziec do permanentnego doskonalenia się w każdej dziedzinie. Jest to sytuacja korzystna dla konsumentów, ponieważ firmy wytwarza...

The Palace Complex
  • Language: en
  • Pages: 366

The Palace Complex

An exploration of the history and significance of the Palace of Culture and Science in Warsaw, Poland. The Palace of Culture and Science is a massive Stalinist skyscraper that was “gifted” to Warsaw by the Soviet Union in 1955. Framing the Palace’s visual, symbolic, and functional prominence in the everyday life of the Polish capital as a sort of obsession, locals joke that their city suffers from a “Palace of Culture complex.” Despite attempts to privatize it, the Palace remains municipally owned, and continues to play host to a variety of public institutions and services. The Parade Square, which surrounds the building, has resisted attempts to convert it into a money-making comm...

Remains of the Soviet Past in Estonia
  • Language: en
  • Pages: 285

Remains of the Soviet Past in Estonia

  • Type: Book
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  • Published: 2018-07-06
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  • Publisher: UCL Press

What happens to legacies that do not find any continuation? In Estonia, a new generation that does not remember the socialist era and is open to global influences has grown up. As a result, the impact of the Soviet memory in people’s conventional values is losing its effective power, opening new opportunities for repair and revaluation of the past. Francisco Martinez brings together a number of sites of interest to explore the vanquishing of the Soviet legacy in Estonia: the railway bazaar in Tallinn where concepts such as ‘market’ and ‘employment’ take on distinctly different meanings from their Western use; Linnahall, a grandiose venue, whose Soviet heritage now poses diffi cult ...

Return to Play in Football
  • Language: en
  • Pages: 965

Return to Play in Football

  • Type: Book
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  • Published: 2018-03-16
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  • Publisher: Springer

In this book, leading experts employ an evidence-based approach to provide clear practical guidance on the important question of when and how to facilitate return to play after some of the most common injuries encountered in football. Detailed attention is paid to biomechanics, the female athlete, risk factors, injury prevention, current strategies and criteria for safe return to play, and future developments. Specific topics discussed in depth include concussion, anterior cruciate ligament and other knee injuries, back pathology, rotator cuff tears, shoulder instability, hip arthroscopy, and foot and ankle injuries. The chapter authors include renowned clinicians and scientists from across ...

Rotatory Knee Instability
  • Language: en
  • Pages: 505

Rotatory Knee Instability

  • Type: Book
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  • Published: 2016-09-27
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  • Publisher: Springer

This book is designed to equip the reader with the knowledge and tools required for provision of individualized ACL treatment based on the best available evidence. All major aspects of the assessment of rotatory knee instability are addressed in depth. A historical overview of arthrometers, both invasive and non-invasive, is provided, and newly developed devices for the measurement of rotatory knee laxity are considered. Recent advances with respect to the pivot shift test are explained and evidence offered to support a standardized pivot shift test and non-invasive quantification of the pivot shift. Specific surgical techniques for rotatory laxity are described, with presentation of the experience from several world-renowned centers. In addition, functional rehabilitation and “return to play” are discussed. In keeping with the emphasis on an individualized approach, the book highlights individualization of surgical reconstruction techniques in accordance with the specific injury pattern and grade of rotatory knee laxity as well as the use of individualized rehabilitation techniques. Numerous high-quality images illustrate key points and clear take-home messages are provided.

Tools of Transport Telematics
  • Language: en
  • Pages: 389

Tools of Transport Telematics

  • Type: Book
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  • Published: 2016-01-12
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  • Publisher: Springer

This book constitutes the proceedings of the 15th International Conference on Transport Systems Telematics, TST 2015, held in Wrocław, Poland, in April 2015. The 35 revised full papers and two short papers included in this volume were carefully reviewed and selected from 115 submissions. The papers provide an overview of solutions being developed in the fields of transport telematics and intelligent transport systems.

Keywords for Children’s Literature
  • Language: en
  • Pages: 288

Keywords for Children’s Literature

  • Type: Book
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  • Published: 2011-06-13
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  • Publisher: NYU Press

49 original essays on the essential terms and concepts in children's literature

Centre-Right Parties in Post-Communist East-Central Europe
  • Language: en
  • Pages: 170

Centre-Right Parties in Post-Communist East-Central Europe

  • Type: Book
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  • Published: 2020-09-10
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  • Publisher: Routledge

This is the first book to cover the centre-right in post-communist Eastern Europe. It makes an vital contribution to the broader research agenda on the Central and East European centre-right by focusing on one specific question: why strong and cohesive centre-right formations have developed in some post-communist states, but not others. It also delves into the attempts to develop centre-right parties after 1989 in four nations: the Czech Republic, Hungary, Poland and Slovakia. The authors of these fresh case studies use a common analytical framework to analyse and provide fascinating insights into the varying levels of cohesion in centre-right parties across the region. This volume was previously published as a special issue of the Journal of Communist Studies and Transition Politics.

Foundations of Software Science and Computational Structures
  • Language: en
  • Pages: 452

Foundations of Software Science and Computational Structures

This book constitutes the refereed proceedings of the 6th International Conference on Foundations of Software Science and Computation Structures, FOSSACS 2003, held in Warsaw, Poland in April 2003. The 26 revised full papers presented together with an invited paper were carefully reviewed and selected from 96 submissions. Among the topics covered are algebraic models; automata and language theory; behavioral equivalences; categorical models; computation processes over discrete and continuous data; computation structures; logics of programs; models of concurrent, reactive, distributed, and mobile systems; process algebras and calculi; semantics of programming languages; software specification and refinement; transition systems; and type systems and type theory.

Elements of Architecture
  • Language: en
  • Pages: 463

Elements of Architecture

  • Type: Book
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  • Published: 2016-02-26
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  • Publisher: Routledge

Elements of Architecture explores new ways of engaging architecture in archaeology. It conceives of architecture both as the physical evidence of past societies and as existing beyond the physical environment, considering how people in the past have not just dwelled in buildings but have existed within them. The book engages with the meeting point between these two perspectives. For although archaeologists must deal with the presence and absence of physicality as a discipline, which studies humans through things, to understand humans they must also address the performances, as well as temporal and affective impacts, of these material remains. The contributions in this volume investigate the ...