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They Ask, You Answer
The revolutionary guide that challenged businesses around the world to stop selling to their buyers and start answering their questions to get results; revised and updated to address new technology, trends, the continuous evolution of the digital consumer, and much more In today’s digital age, the traditional sales funnel—marketing at the top, sales in the middle, customer service at the bottom—is no longer effective. To be successful, businesses must obsess over the questions, concerns, and problems their buyers have, and address them as honestly and as thoroughly as possible. Every day, buyers turn to search engines to ask billions of questions. Having the answers they need can attra...
The Visual Sale
Video can help you close the deal in a virtual world and this book from award winning marketer and author Marcus Sheridan will show you how. With practical advice and step by step instructions, this is the ultimate guide to selling over video - no matter how much you hate watching yourself on the screen. More than ever before, buyers and consumers are demanding for more video. Just "reading" about a product, service, or company will no longer do the trick. Today, they must "see" it. Notwithstanding this increased demand for video, most businesses and organizations have struggled to quickly adapt. In fact, many have no idea as to how or where to get started. For this purpose, The Visual Sale was written. Finally, businesses and organizations have a clear guide that will literally show them, in simple, clear, and actionable terms, exactly how they can build a culture of video and start "showing it" moving forward, ultimately leading to a dramatic improvement to their sales numbers, marketing strategy, and overall customer experience.
Marketing Lessons from the Grateful Dead
The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away "freemium" content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today. Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead's approach you can apply to your business. Find out how to make your fans equal partners in your journey, "lose control" to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away!
Stop the Yawns
Perfect for long-time members and newcomers alike, this must-have book is full of tips and techniques that will guarantee you give top-notch talks every time you speak. Learn how to harness the power of enthusiasm, effectively incorporate your personal experiences, choose the best scriptures and quotes, and make any lesson or talk an enjoyable spiritual moment for you and your audience.
Inbound Organization
Use inbound principles to build and strengthen your company’s future We’re in a major shift in a fundamental aspect of how businesses grow, how buyers purchase, and how businesses build meaningful conversations and customer relationships. Companies who align their mission, strategies, action plans, and tools with the way buyers think, learn, discover, and purchase will have a huge competitive advantage. Organizations need to adjust their mindset and build a strategic foundation to deal with these facts and not just update a business plan. Inbound Organization shows leaders how to build their company's future around Inbound principles and strengthen the structural foundations necessary to...
Archer's Voice
“A beautifully touching story of true love and triumph over heartbreaking situations.” — People.com From New York Times bestselling author Mia Sheridan comes an emotional, slow burn romance about a woman desperate to hide and the man who sees through her walls, perfect for fans of Colleen Hoover and Lucy Score. I wanted to lose myself in the small town of Pelion, Maine. To forget everything I had left behind. The sound of rain. The blood. The coldness of a gun against my skin. For six months, each breath has been a reminder that I survived--and my dad didn't. I'm almost safe again. But the moment I meet Archer Hale, my entire world tilts on its axis . . . and never rights itself aga...
SEO for Growth
"Search Engine Optimization, also known as SEO, is how people search and find your website on the Internet. ... SEO is a key growth channel for your business, but the rules of SEO have changed dramatically in recent years. To grow your business in today's economy, you need a strong online presence. But what does that entail exactly? Marketing is no longer about mass-market advertising and outbound sales; it's about capturing demand -- grabbing the attention of people already looking to make a purchase or acquire specific knowledge. To do that, your content needs to be at the top of Internet search results"--Amazon.com.
Heavenly Father's Angels
The comprehensive guide will help any prospective missionary feel better prepared to embark on his or her mission.# the author carefully explains each step of missionary life-from the MTC to the final days-in a pleasant, readable way.# Most importantly, this book shows how enthusiasm brings the Spirit into the work.The Ultimate Missionary GuideAll missionaries can be great! That is the simple message of this guide that everyone involved with missionary work should read!The book's step-by-step progression will make a nervous future missionary feel up to the task, and will help even seasoned missionaries improve their skills and keep the Spirit with them.Other missionary guides on the market r...
What If Someone I Know Is Gay?
Presents the facts in question and answer format about homosexuality, gay men, lesbians, gay relationships, and sexual identity.
Long Story Short
A Moth storytelling champion shows you how to leave your audience spellbound in this bestselling, practical guide to powerful storytelling—through writing, public speaking, and more. Using a fun, irreverent, and infographic approach, Margot Leitman breaks storytelling into concrete components. Whether you want to write a great wedding toast, deliver a compelling keynote speech, or simply entertain friends and family, comedian and Moth 5-time champion storyeller Margot Leitman provides a clear and engaging roadmap to telling your own personal stories in this approachable storytelling guide. From content and structure to emotional impact and delivery, Leitman guides you through the entire st...
