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They Ask, You Answer
The revolutionary guide that challenged businesses around the world to stop selling to their buyers and start answering their questions to get results; revised and updated to address new technology, trends, the continuous evolution of the digital consumer, and much more In today’s digital age, the traditional sales funnel—marketing at the top, sales in the middle, customer service at the bottom—is no longer effective. To be successful, businesses must obsess over the questions, concerns, and problems their buyers have, and address them as honestly and as thoroughly as possible. Every day, buyers turn to search engines to ask billions of questions. Having the answers they need can attra...
The Visual Sale
Video can help you close the deal in a virtual world and this book from award winning marketer and author Marcus Sheridan will show you how. With practical advice and step by step instructions, this is the ultimate guide to selling over video - no matter how much you hate watching yourself on the screen. More than ever before, buyers and consumers are demanding for more video. Just "reading" about a product, service, or company will no longer do the trick. Today, they must "see" it. Notwithstanding this increased demand for video, most businesses and organizations have struggled to quickly adapt. In fact, many have no idea as to how or where to get started. For this purpose, The Visual Sale was written. Finally, businesses and organizations have a clear guide that will literally show them, in simple, clear, and actionable terms, exactly how they can build a culture of video and start "showing it" moving forward, ultimately leading to a dramatic improvement to their sales numbers, marketing strategy, and overall customer experience.
Stop the Yawns
Perfect for long-time members and newcomers alike, this must-have book is full of tips and techniques that will guarantee you give top-notch talks every time you speak. Learn how to harness the power of enthusiasm, effectively incorporate your personal experiences, choose the best scriptures and quotes, and make any lesson or talk an enjoyable spiritual moment for you and your audience.
Inbound Organization
Use inbound principles to build and strengthen your company’s future We’re in a major shift in a fundamental aspect of how businesses grow, how buyers purchase, and how businesses build meaningful conversations and customer relationships. Companies who align their mission, strategies, action plans, and tools with the way buyers think, learn, discover, and purchase will have a huge competitive advantage. Organizations need to adjust their mindset and build a strategic foundation to deal with these facts and not just update a business plan. Inbound Organization shows leaders how to build their company's future around Inbound principles and strengthen the structural foundations necessary to...
Archer's Voice
“A beautifully touching story of true love and triumph over heartbreaking situations.” — People.com From New York Times bestselling author Mia Sheridan comes an emotional, slow burn romance about a woman desperate to hide and the man who sees through her walls, perfect for fans of Colleen Hoover and Lucy Score. I wanted to lose myself in the small town of Pelion, Maine. To forget everything I had left behind. The sound of rain. The blood. The coldness of a gun against my skin. For six months, each breath has been a reminder that I survived--and my dad didn't. I'm almost safe again. But the moment I meet Archer Hale, my entire world tilts on its axis . . . and never rights itself aga...
Long Story Short
A Moth storytelling champion shows you how to leave your audience spellbound in this bestselling, practical guide to powerful storytelling—through writing, public speaking, and more. Using a fun, irreverent, and infographic approach, Margot Leitman breaks storytelling into concrete components. Whether you want to write a great wedding toast, deliver a compelling keynote speech, or simply entertain friends and family, comedian and Moth 5-time champion storyeller Margot Leitman provides a clear and engaging roadmap to telling your own personal stories in this approachable storytelling guide. From content and structure to emotional impact and delivery, Leitman guides you through the entire st...
Heavenly Father's Angels
The comprehensive guide will help any prospective missionary feel better prepared to embark on his or her mission.# the author carefully explains each step of missionary life-from the MTC to the final days-in a pleasant, readable way.# Most importantly, this book shows how enthusiasm brings the Spirit into the work.The Ultimate Missionary GuideAll missionaries can be great! That is the simple message of this guide that everyone involved with missionary work should read!The book's step-by-step progression will make a nervous future missionary feel up to the task, and will help even seasoned missionaries improve their skills and keep the Spirit with them.Other missionary guides on the market r...
Start at the End
Nudge meets Hooked in a practical approach to designing products and services that change behavior, from what we buy to how we work. Deciding what to create at modern companies often looks like an episode of Mad Men: people throw ideas around until one sounds sexy enough to execute and then they scale it to everyone. The result? Companies overspend on marketing to drive engagement with products and services that people don't want and won't help them be happier and healthier. Start at the End offers a new framework for design, grounded in behavioral science. Technology executive and behavioral scientist Matt Wallaert argues that the purpose of everything is behavior change. By starting with o...
Youtility
The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?" Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.
Psychos
Eeny, meeny, miny, moe.Catch three psychos by the toe.If I squeal, they won't let me go.Eeny, meeny, miny, moe. Roman. Levi. Marcus. Psychos-that's what they are. The DeAngelis Brothers. Men tremble at the sound of their names while women run, their lives flashing before their eyes. They're the monsters under your bed, the boogeymen in your closet. Every living soul fears them. They're relentless and they're coming to play. They're the sons of the most notorious mafia boss, the leader of the DeAngelis Family, and they've just set their twisted sights on me. They stalked me through my apartment, haunted my hallways, and crippled me with fear. They led me straight into their trap and captured ...
