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The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes
A brand’s meaning—how it resonates in the public heart and mind—is a company’s most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. Written by best-selling author Carol S. Pearson (The Hero Within) and branding guru Margaret Mark, this groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes. The book provides tools and strategies to: • Implement a proven system for identifying the most appropriate and leverageable archetypes for any company and/or brand • Harness the power of the archetype to align corporate strategy to sustain competitive advantage
The Hero and the Outlaw
Some brands are so extraordinary that they become larger-than-life, symbolic of entire cultures, and used and admired by consumers the world over. But in spite of all the books and banter about branding, few companies come even close to developing iconic identities for their brands. New brands are being born every minute, with lots of flash and fanfare, but often with no real human connection to make them truly relevant. At the same time, mature brands are diluting their identities in an attempt to respond to shifting trends, while other others attempt to graft meaning onto products in artificial and ineffectual ways. As a result, millions of advertising and promotional dollars are being squandered. In an easily accessible way, The Hero and the Outlaw offers a clearly structured system that all business and marketing professionals can follow and replicate. After presenting the compelling concept of archetypal meaning, the authors demonstrate specific methods for implementing this concept into real-world setting, including: how to understand the deep meaning of your product category and claim it for your brand, how to assess the competitive landscape from an archetypal perspective
Agatha Christie on Screen
This book is a comprehensive exploration of 90 years of film and television adaptations of the world’s best-selling novelist’s work. Drawing on extensive archival material, it offers new information regarding both the well-known and forgotten screen adaptations of Agatha Christie’s stories, including unmade and rare adaptations, some of which have been unseen for more than half a century. This history offers intriguing insights into the discussions and debates that surrounded many of these screen projects – something that is brought to life through previously unpublished correspondence from Christie herself and a new wide-ranging interview with her grandson, Mathew Prichard. Agatha Christie on Screen takes the reader on a journey from little known silent film adaptations, through to famous screen productions including 1974’s Murder on the Orient Express, as well as the television series of the Poirot and Miss Marple stories and, most recently, the BBC’s acclaimed version of And Then There Were None.
Who Speaks for Margaret Garner?
A fascinating documentary history of the fugitive slave case that captivated the nation-and inspired Toni Morrison's acclaimed novel Beloved.
Screaming in the Night
Bike messenger Rex Carlton has a new girlfriend and discovers he has cancer. He takes his frustration out on those he loves and must decide if he wants to continue his career. He visits his cousin in the Pacific Northwest after discovering a letter hidden behind a painting for over 100 years. The letter leads them on a wild chase for the truth and into the sights of a serial killer. Rex and his best friend Neumann travel to the small town of Devils Corner in western Washington where his cousin Kelly Martin lives. With Kelly's help, they try to unravel the meaning behind a mysterious letter Rex found behind an old painting Kelly had sent him. While digging through old newspaper articles and family trees Rex examines his own life before deciding if he wants to return to his girlfriend and the job he loves. The trio finds themselves the target of a killer and exposing the truth could destroy them as well as the small town.
ANTHONY TROLLOPE Ultimate Collection: 100+ Novels & Short Stories; Articles, Memoirs & Essays
This meticulously edited Anthony Trollope collection is formatted for your eReader with a functional and detailed table of contents:_x000D_ Chronicles of Barsetshire:_x000D_ The Warden_x000D_ Barchester Towers_x000D_ Doctor Thorne_x000D_ Framley Parsonage_x000D_ The Small House at Allington_x000D_ The Last Chronicle of Barset_x000D_ Palliser Novels:_x000D_ Can You Forgive Her?_x000D_ Phineas Finn_x000D_ The Eustace Diamonds_x000D_ Phineas Redux_x000D_ The Prime Minister_x000D_ The Duke's Children_x000D_ Irish Novels:_x000D_ The Macdermots of Ballycloran_x000D_ The Kellys and the O'Kellys_x000D_ Castle Richmond_x000D_ An Eye for an Eye_x000D_ The Landleaguers_x000D_ Other Novels:_x000D_ La Ve...
The Complete Works
Musaicum Books presents to you this meticulously edited collection of Anthony Trollope's complete works. Contents: Chronicles of Barsetshire: The Warden Barchester Towers Doctor Thorne Framley Parsonage The Small House at Allington The Last Chronicle of Barset Palliser Novels: Can You Forgive Her? Phineas Finn The Eustace Diamonds Phineas Redux The Prime Minister The Duke's Children Irish Novels: The Macdermots of Ballycloran The Kellys and the O'Kellys Castle Richmond An Eye for an Eye The Landleaguers Other Novels: La Vendée The Three Clerks The Bertrams Orley Farm The Struggles of Brown, Jones & Robinson Rachel Ray Miss Mackenzie The Belton Estate The Claverings Nina Balatka Linda Tresse...
The Essential Works of Anthony Trollope
In 'The Essential Works of Anthony Trollope,' readers are treated to a collection of some of the most significant works by the prolific Victorian author. Known for his insightful social commentary and realistic portrayal of everyday life, Trollope's writing style is characterized by its attention to detail and keen observations of human nature. The book covers a wide range of themes, from politics and love to social hierarchies, all presented in a compelling and engaging manner that continues to resonate with readers today. Trollope's works are a snapshot of Victorian society, offering a nuanced look at the complexities of human relationships and the challenges of the time. The collection se...
