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Food Marketing
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Social Marketing in the 21st Century
This text is well-grounded in scholarship, synthesizes a number of streams of thought, and then proposes thought-provoking applications for an existing approach to social and behavioral change through social marketing. It could be used with a number of courses and disciplines. The level of detail, use of various sources and the variety of examples make it appropriate for graduate level studies. It can also serve the social marketing or behavior change practitioner who wishes to enhance or expand his or her field of practice to include "upstream" approaches. - Written by a highly regarded academic in the Social Marketing community. - Encourages Social Marketers to think beyond the "downstream" market of individuals whose behavior they are trying to influence to include the "upstream" market of individuals whose participation is needed to make changes. - Utilizes and synthesizes a number of different strands of scholarship (the evolution of social problems, the science of framing, the process of social change, social marketing history and elements, etc.)
Eat Right, Now!
'Eat Right, Now!; Holy Temple Maintenance Guide', is a loving, sustainable maintenance guide for healthy minds, energetic bodies and tender souls. The Holy Temple is a biochemical factory which reacts to foods as profoundly as 'deadly' pharmaceuticals. The instructive manual dishes up an eating philosophy which feeds, not depletes family health equity. A sensible, simple, preventive lifestyle which can abate the American pandemic of preventable chronic disease caused from the relentless assault of 'dead' processed foods. Savvy Americans are transcending failed allopathic medical models. Instead, they're employing the Universal Apothecary; the way our Cosmos intended. Cooking is one way we take care of the people we love. 'Eat Right, Now' brims with truthful, science-based information, shocking 'Machine Cuisine' facts, humorous food essays and loving portions of economical, environmentally friendly, chronic disease-subduing recipes for the entire family. 'Eat Right, Now!' is an evergreen kitchen staple; a keeper. The entertaning manual will serve your loving clan for years to come. Your mood is in the food!
Food Politics
Chapters include: Politics versus science: opposing the food pyramid, Influencing government: food lobbies & lobbyist, Exploiting kids, corrupting schools, and Degulating dietary supplements.
Great Wealth Poor Health
Unique and straightforward, this reference introduces many of the current issues that relate to the environment, nutrition, food, well-being, and health in contemporary society. Highlighting the role that wealth has played in creating substantial waste and unhealthy behaviors, this thorough record offers simple guidelines—and recipes—that support a healthier lifestyle. Including information on the sugar, fat, and fiber levels in foods as well as on the energy expenditure of various activities, this account will interest students taking courses in nutrition and human health as well as those attempting to improve their dietary habits.
Food Politics
We all witness, in advertising and on supermarket shelves, the fierce competition for our food dollars. In this title, the author reveals how the competition really works and how it affects our health. It illustrates food politics in action: watered-down government dietary advice, diet supplements promoted as if they were First Amendment rights.
School Meals
Ensuring that the food provided to children in schools is consistent with current dietary recommendations is an important national focus. Various laws and regulations govern the operation of school meal programs. In 1995, Nutrition Standards and Meal Requirements were put in place to ensure that all meals offered would be high in nutritional quality. School Meals reviews and provides recommendations to update the nutrition standard and the meal requirements for the National School Breakfast and Lunch Programs. The recommendations reflect new developments in nutrition science, increase the availability of key food groups in the school meal programs, and allow these programs to better meet the nutritional needs of children, foster healthy eating habits, and safeguard children's health. School Meals sets standards for menu planning that focus on food groups, calories, saturated fat, and sodium and that incorporate Dietary Guidelines for Americans and the Dietary Reference Intakes. This book will be used as a guide for school food authorities, food producers, policy leaders, state/local governments, and parents.
