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Museum Branding
In today's busy world, museums compete for visitors not only with other museums, but also with a worthy selection of cultural institutions from performing arts to libraries. Add to these magnets a slew of enticing leisure activities, from theme parks to jogging trails. Given a weekend afternoon with a little free time to spare, a prospective visitor has a tempting selection of destinations to choose from. Branding a museum helps it stand out from the crowd by giving it an image and personality with which visitors and supporters can identify, increasing their emotional attachment and encouraging them to return. In Museum Branding, Wallace offers clear, practical advice on how to brand a museum department by department, step by step. By highlighting case studies from museums of every type and size, she emphasizes that brains, not budget, create a successful branding effort. This new edition is heavily updated to reflect digital branding from start-to-finish and features three entirely new chapters: Public Relations and Social Media Theaters, Conservation Labs, and Visible Storage Spaces Databases
Writing for Museums
Whether written by administrators, staffers, freelancers, or interns, words are delivered by people in your museums with the knowledge, to be interpreted by strangers. This new edition features seven new chapters and a focus on inclusivity and accessibility.
Writing for Museums
Words are everywhere in the museum. Amidst all the visual exhibits, and in many non-exhibition areas, swarm a host of words, talking to a vast swath of people in ways that visuals cannot. Signage at the information desk, brochures, exhibition videos, guided tours, membership materials, apps, and store labels: in a multi-screen world, where information explodes in every corner of the field of vision, clarity comes from the presence of words among the feast of visuals, helping contemporary audiences feel at home. Research bears out the need for a range of learning tools and it’s not just visitors who benefit from verbal cues; donors, educators, community partners, and volunteers will all eng...
Inferno
Lowe has written the definitive account of the bombing of Hamburg by U.S. and British forces during World War II, drawn from never-before-seen official documents in British, American, and German archives as well as eyewitness testimonies. 16-page b&w photo insert.
Re-collection
The first book on the philosophy and aesthetics of digital preservation examines the challenge posed by new media to our long-term social memory. How will our increasingly digital civilization persist beyond our lifetimes? Audio and videotapes demagnetize; CDs delaminate; Internet art links to websites that no longer exist; Amiga software doesn't run on iMacs. In Re-collection, Richard Rinehart and Jon Ippolito argue that the vulnerability of new media art illustrates a larger crisis for social memory. They describe a variable media approach to rescuing new media, distributed across producers and consumers who can choose appropriate strategies for each endangered work. New media art poses no...
Public History
Public History: A Textbook of Practice is a guide to the many challenges historians face while teaching, learning, and practicing public history. Historians can play a dynamic and essential role in contributing to public understanding of the past, and those who work in historic preservation, in museums and archives, in government agencies, as consultants, as oral historians, or who manage crowdsourcing projects need very specific skills. This book links theory and practice and provides students and practitioners with the tools to do public history in a wide range of settings. The text engages throughout with key issues such as public participation, digital tools and media, and the internatio...
The Rotarian
Established in 1911, The Rotarian is the official magazine of Rotary International and is circulated worldwide. Each issue contains feature articles, columns, and departments about, or of interest to, Rotarians. Seventeen Nobel Prize winners and 19 Pulitzer Prize winners – from Mahatma Ghandi to Kurt Vonnegut Jr. – have written for the magazine.
Margot Wallace Oral History (interview Code: 40951)
Zusammenfassung: Audiovisual testimony of a Holocaust survivor. Includes pre-war, wartime, and post-war experiences
Private History in Public
In small community museums, truck stops, restaurants, bars, barbershops, schools, and churches, people create displays to tell the histories that matter to them. Much of this history is personal: family history, community history, history of a trade, or the history of something considered less than genteel. It is often history based on the historical record, but also based on feelings, beliefs, and memory. It is neglected history. Private History in Public is about those history exhibits that complicate the public/private dichotomy, exhibits that serve to explain communities, families, and individuals to outsiders and tie insiders together through a shared narrative of historical experience. Tammy S. Gordon looks beyond the large professionalized museum exhibits that have dominated scholarship in museum studies and public history and offers a new way of understanding the broad spectrum of exhibition types in the United States.
Think Like a Curator
Most history museums—large and small, indoor and outdoor—have a staff member with the title of curator, or at minimum, have tasks that can be classified as curator’s work. But, understanding what is involved in doing this work is more complicated than it seems. This book will help you to “think like a curator.” Written by an author who has spent 45 years doing this type of work at one of the largest history museums in the country, this book guides the reader through curatorial methodology in today’s world with topics that include: reading objects; shaping collections; engaging in rigorous research; the curatorial role in exhibitions and historic site interpretation; the basics of curatorial writing; and curators as leaders. It gives special focus to applying DEAI lenses, as well as aligning with institutional mission and goals, incorporating audience perspectives, and using conceptual and systems thinking. Both succinct and substantial, this book includes easy explanations, step-by-step process guides, practical tips, real-life examples, activities, and source lists.
