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Global Marketing
This textbook introduces students to the important concepts of global marketing today, and their managerial implications. Designed to be shorter than many other textbooks, Global Marketing focuses on getting to the point faster. Increasingly, marketing activities must be integrated at a global level. Yet, the enduring influence of culture requires marketers to adapt local strategies in light of cultural differences. Global Marketing takes a similar strategic approach, recognizing the need to address both the forces of globalization and those of localization. Other key features include: Coverage of often overlooked topics, such as the competitive rise of China’s state-owned enterprises; the...
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Haiti: Courage and Resilience of a Great Nation
There is no available information at this time.
Falgoust
The Falgoust family was originally named Falgoux and originated in Villesequelande, France. The earliest known ancestor was Dominique Falgoux (b. ca. 1555) who married Andrine Garrigues. One of his descendants, Louis Marcel Falgoust dit Beaumont (1712-1777) immigrated to America and settled in Louisiana. He married Marie Jean Castan and they were the parents of ten children. Their numerous descendants live in Louisiana.
Péan
Cet ouvrage est une réédition numérique d’un livre paru au XXe siècle, désormais indisponible dans son format d’origine.
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