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Understanding Artificial Intelligence
Artificial Intelligence (AI) will change the lives of people and businesses more fundamentally than many people can even imagine today. This book illustrates the importance of AI in an era of digitalization. It introduces the foundations of AI and explains its benefits and challenges for companies and entire industries. In this regard, AI is approached not just as yet another technology, but as a fundamental innovation, which will spread into all areas of the economy and life, and will disrupt business processes and business models in the years to come. In turn, the book assesses the potential that AI holds, and clarifies the framework that is necessary for pursuing a responsible approach to...
Practice-Oriented Marketing
Ralf Kreutzer has once again succeeded in setting the right priorities. He makes it convincingly clear that the proven basics in marketing are also valid in the online and digital age. Predict: especially worth reading! Prof. Dr. Dr. h. c. Wolfgang Fritz, Technical University of Braunschweig and University of Vienna The 6th edition has been extensively revised and supplemented with important, current topics of online marketing and digitalization. This further enhances the strengths of the previous editions. Prof. Dr. Klaus Gutknecht, University of Applied Sciences Munich The author encourages critical thinking about the content presented through the use of "mnemonic boxes" and "food for thou...
Online Marketing
Alle Grundlagen des Online-Marketings vereint in einem BuchWenn Sie sich für Online-Marketing interessieren, ist dieses Buch genau richtig für Sie. Es führt Sie behutsam in die Grundlagen der Online-Werbung ein und erläutert verschiedene Gebiete dieses umfangreichen Themenkomplexes. Neben den unterschiedlichen Erfolgsfaktoren und Zielsetzungen im Online-Marketing stellt der Autor auch zahlreiche Instrumente zur Erfolgsmessung vor. Mit diesem umfassenden Grundlagenwerk erhalten Sie nicht nur eine Einführung in das Online-Marketing, sondern auch einen detaillierten Einblick in das E-Commerce im Allgemeinen. Die vorliegende zweite Auflage wurde umfassend überarbeitet und um die neuesten E...
Toolbox Digital Business
This book provides important guidelines for the digital transformation process and shows how established companies in particular can use digitization for their strategic further development. It highlights developments in IT and data management, supported by AI, and analyzes how marketing, sales, HR, the corporate organization and controlling must be transformed in the digital age in order to take advantage of these new opportunities as early and comprehensively as possible. The tools offered in this book will support companies in actively shaping the change.
Innovations and artificial intelligence along the energy industry value chain taking into account data security and data protection
The energy industry worldwide is facing one of the most profound changes in its history, which will be accompanied by breakthrough innovations and the exponentially evolving use of artificial intelligence in business processes. In addition to the use of artificial intelligence and AI-supported unmanned systems (on land, at sea and in the air), distributed-ledger-technologies, extended reality and 3D-print based on cyber-physical systems and the Internet of Things, as well as process mining, robotic process automation, data science and cloud computing, for example, will not only decisively shape a sustainable energy supply system in the future, but also accelerate the transformation to energy...
AI on The Job
This book is a practical guide to using artificial intelligence with motivated employees in companies and organizations. You will learn what the prerequisites are for people to look forward to productive collaboration with "intelligent machines". Because this is the only way to leverage the full potential of AI. To this end, you will receive an overview of how and where AI can be used in companies and how to identify the right areas of application for AI in your company. The main issue here is the following: which tasks will be taken over by AI in the future and which should continue to be performed by employees. These decisions change processes and tasks and require practical change managem...
Handbook of Services and Artificial Intelligence
This Handbook examines the impacts of AI on the innovation of services, service processes and business models. It presents state-of-the-art conceptual and empirical evidence concerning uses and applications of AI in different service sectors and from varying perspectives.
Arbeite doch, wo du willst!
Co-Working, Workation, Tiny Office - alternative Bürokonzepte, was sie ausmacht und wie man sie findet. Mit vielen Tipps für das eigene ortsungebundene Arbeiten, regional ausgerichtetem Serviceteil und psychologischem Selbsttest Arbeiten, von wo man will – seit Neuestem ist das möglich. Ob Coworking-Space im alten Fachwerkhäuschen, umgebauter Van oder stylische Holzhütte im Nirgendwo, die Immobilienwirtschaft hat schon eine passende Bezeichnung gefunden: „the third place“ – der dritte Ort. Immer mehr Menschen schaffen sich eine Alternative zu Büro und Homeoffice und probieren alternative Konzepte aus. Verena Töpper und ihre Familie waren Teil des "Summer of Pioneers", einem Pr...
Artificial Intelligence ‘Arms Dynamics’: The Case Of The U.S. And China Rivalry
Artificial Intelligence (AI) has undergone rapid evolution, not only by penetrating every aspect of our life but also by transitioning from theoretical concepts to foundational components of modern military strategy. This book focuses into the heart of this evolution, focusing on the escalating AI arms rivalry between the U.S. and China. Drawing upon Barry Buzan’s theoretical frameworks, this book aims to analyze if there is an AI arms race between the U.S. and China as a part of the ongoing great power competition. Findings from the study indicate that both countries perceive AI as a pivotal element of future warfare and national security, leading to significant investments in research an...
