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Hey, Whipple, Squeeze This
A new, revised edition of the classic bestseller In this second edition of the irreverent, celebrated book, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to include the latest campaigns, this edition also features two extended final chapters, with in-depth prescriptions for building a career in advertising and a real-world look at the day-to-day operations of today's ad agencies. Among the most disparaged campaigns in advertising history, the Mr. Whipple ads for Charmin toilet paper were also wildly successful. Sullivan explores the Whipple phenomenon, examining why bad ads sometimes work, why great ads fail, and how advertisers can learn to balance creative work with the mandate to sell products. Luke Sullivan (Atlanta, GA) is the Chief Creative Officer at West Wayne, an Atlanta-based agency, and an award-winning copywriter with over twenty years of experience in the business at some of the elite agencies in America-Fallon McElligott and the Martin Agency.
The Winner's Brain
Ever wonder why some people seem blessed with success? In fact, everyone is capable of winning in life; you just need to develop the right brain for it. In The Winner's Brain, Drs. Jeffrey Brown and Mark J. Fenske use cutting-edge neuroscience to identify the secrets of those who succeed no matter what -- and demonstrate how little it has to do with IQ or upbringing. Through simple everyday practices, Brown and Fenske explain how to unlock the brain's hidden potential, using: Balance: Make emotions work in your favor Bounce: Create a failure-resistant brain Opportunity Radar: Spot hot prospects previously hidden by problems Focus Laser: Lock into what's important Effort Accelerator: Cultivate the drive to win Along the way, meet dozens of interesting people who possess "win factors" (like the inventor of Whac-A-Mole) and glean fascinating information (like why you should never take a test while wearing red). Compulsively readable, The Winner's Brain will not only give you an edge, but also motivate you to pursue your biggest dreams.
Pick Me
Advertising is a fantastic industry, but actually getting a job (or even your foot in the door) can seem next to impossible. Whether you're a student or a young professional loaded with questions, this one-of-a-kind guide shows you how to land a job and how to thrive once you're in and the pressure is on. Authors Nancy Vonk and Janet Kestin are seasoned creative directors and longtime creative partners. In Pick Me, these industry leaders answer your toughest ad career questions, like: Is advertising right for me? How do I build a killer portfolio? How do I get an interview with the elusive creative director? Should I accept an unpaid internship? How do I find the right partner? How do I beat...
The Art Directors Annual 88
View the year's most innovative works in visual communication, in stunning, full color. The winners of the Art Directors Club Annual Awards are showcased here.
Philosophical Issues of Human Cyborgization and the Necessity of Prolegomena on Cyborg Ethics
We are currently living in an age of scientific humanism. Cyborgs, robots, avatars, and bio-technologically created beings are new entities that exist alongside biological human beings. As with many emerging technologies, many people will find the concept foreign and frightening. There is a strong possibility that these entities will be mistreated. Philosophical Issues of Human Cyborgization and the Necessity of Prolegomena on Cyborg Ethics discusses the ethics of human cyborgization as well as emerging technologies of robots and avatars that exhibit human-like qualities. The chapters build a strong case for the necessity of cyborg ethics and protocols for preserving the vitality of life within an ever-advancing technological society. Covering topics such as cyborg hacking, historical reality, and naturalism, this book is a dynamic resource for scientists, ethicists, cyber behavior professionals, students and professors of both technological and philosophical studies, faculty of higher education, philosophers, AI engineers, healthcare professionals, researchers, and academicians.
Van Halen on track
Van Halen are arguably America’s greatest-ever rock n’ roll band. From inauspicious roots as a backyard covers outfit, they went on to revolutionise and revitalise heavy rock, creating a world-conquering blend of heavy metal power, punk energy and pop hooks. Armed with staggering musical virtuosity and irresistible charisma, they sold millions of records and spawned legions of imitators. From their humble origins and meteoric rise, through some dark, troubled years, to their triumphant rebirth, the band produced a remarkable body of work. In this thorough and illuminating book, Morgan Brown guides us song by song through the band’s classic albums, charting their development from Sunset...
Edward Van Halen: a Definitive Biography
In July of 1984, Edward Van Halen was the most popular musician in the world in the most popular band in the worldthe band that to this day bears his own surname. As a 12-year-old, author Kevin Dodds experienced his first Van Halen concert, and it changed his life. In this biography, Dodds takes a comprehensive look at the life of Van Halen, one of the worlds most famous and influential musicians. He examines Eddies early years growing up in the Netherlands; his life with his mother and musician father; the familys immigration to the United States; his lifelong trials and tribulations; and his remarkable music career. For more than a year, Dodds delved into more than a thousand different sources to compile Edward Van Halen: A Definitive Biography, the story that captures the life of a man with complex personality and character traits whose life and times has played an important role in American cultural and musical history. Dodds has also woven his personal experiences with Van Halen as well as his own band into this story, providing a unique perspective in the field of rock-and-roll biographies.
New York Magazine
New York magazine was born in 1968 after a run as an insert of the New York Herald Tribune and quickly made a place for itself as the trusted resource for readers across the country. With award-winning writing and photography covering everything from politics and food to theater and fashion, the magazine's consistent mission has been to reflect back to its audience the energy and excitement of the city itself, while celebrating New York as both a place and an idea.
Runner's World The Runner's Brain
Runner's World The Runner's Brain shows you how to unlock and capture the miraculous potential of your body's most mysterious and intriguing organ and rewire you mind for a lifetime of athletic success. The book combines cutting-edge brain science and leading-edge sport psychology that author Jeff Brown uses in his private practice. Dr. Brown is a Harvard-trained clinical psychologist specializing in sport and performance psychology and is part of the medical team of several major road races, including the Boston and Chicago Marathons. Chock-full of entertaining tales from runners of all abilities--including some of the greats--The Runner's Brain offers trustworthy information that's been proven to work both in the lab and on the road. Dr. Brown also touches upon his personal experience dealing with aggrieved runners in the medical tent following the tragic events at the 2013 Boston Marathon.
Self-Care All-in-One For Dummies
Take charge of your personal health and well-being with this trusted, all-in-one guide to self-care There's an old saying that goes, "You can't pour from an empty cup." It means that you can't take care of others unless you take care of yourself. And it's never been truer than it is today. In Self-Care All-in-One For Dummies, you’ll master the fundamentals of making sure that your cup is always full, so you can give to others without draining your reserves of energy and health. From mindfulness to resilience, fitness, and clean eating, this comprehensive resource takes a holistic look at what it means to take care of yourself and offers you a how-to guide to healthy and fulfilling behavior...
