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The Winner's Brain
Ever wonder why some people seem blessed with success? In fact, everyone is capable of winning in life; you just need to develop the right brain for it. In The Winner's Brain, Drs. Jeffrey Brown and Mark J. Fenske use cutting-edge neuroscience to identify the secrets of those who succeed no matter what -- and demonstrate how little it has to do with IQ or upbringing. Through simple everyday practices, Brown and Fenske explain how to unlock the brain's hidden potential, using: Balance: Make emotions work in your favor Bounce: Create a failure-resistant brain Opportunity Radar: Spot hot prospects previously hidden by problems Focus Laser: Lock into what's important Effort Accelerator: Cultivate the drive to win Along the way, meet dozens of interesting people who possess "win factors" (like the inventor of Whac-A-Mole) and glean fascinating information (like why you should never take a test while wearing red). Compulsively readable, The Winner's Brain will not only give you an edge, but also motivate you to pursue your biggest dreams.
Hey, Whipple, Squeeze This
A new, revised edition of the classic bestseller In this second edition of the irreverent, celebrated book, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to include the latest campaigns, this edition also features two extended final chapters, with in-depth prescriptions for building a career in advertising and a real-world look at the day-to-day operations of today's ad agencies. Among the most disparaged campaigns in advertising history, the Mr. Whipple ads for Charmin toilet paper were also wildly successful. Sullivan explores the Whipple phenomenon, examining why bad ads sometimes work, why great ads fail, and how advertisers can learn to balance creative work with the mandate to sell products. Luke Sullivan (Atlanta, GA) is the Chief Creative Officer at West Wayne, an Atlanta-based agency, and an award-winning copywriter with over twenty years of experience in the business at some of the elite agencies in America-Fallon McElligott and the Martin Agency.
Edward Van Halen: a Definitive Biography
In July of 1984, Edward Van Halen was the most popular musician in the world in the most popular band in the worldthe band that to this day bears his own surname. As a 12-year-old, author Kevin Dodds experienced his first Van Halen concert, and it changed his life. In this biography, Dodds takes a comprehensive look at the life of Van Halen, one of the worlds most famous and influential musicians. He examines Eddies early years growing up in the Netherlands; his life with his mother and musician father; the familys immigration to the United States; his lifelong trials and tribulations; and his remarkable music career. For more than a year, Dodds delved into more than a thousand different sources to compile Edward Van Halen: A Definitive Biography, the story that captures the life of a man with complex personality and character traits whose life and times has played an important role in American cultural and musical history. Dodds has also woven his personal experiences with Van Halen as well as his own band into this story, providing a unique perspective in the field of rock-and-roll biographies.
New York Magazine
New York magazine was born in 1968 after a run as an insert of the New York Herald Tribune and quickly made a place for itself as the trusted resource for readers across the country. With award-winning writing and photography covering everything from politics and food to theater and fashion, the magazine's consistent mission has been to reflect back to its audience the energy and excitement of the city itself, while celebrating New York as both a place and an idea.
The Winner's Brain
Ever wonder why some people seem blessed with success? In fact, everyone is capable of winning in life; you just need to develop the right brain for it. In The Winner's Brain, Drs. Jeffrey Brown and Mark J. Fenske use cutting-edge neuroscience to identify the secrets of those who succeed no matter what -- and demonstrate how little it has to do with IQ or upbringing. Through simple everyday practices, Brown and Fenske explain how to unlock the brain's hidden potential, using: Balance: Make emotions work in your favor Bounce: Create a failure-resistant brain Opportunity Radar: Spot hot prospects previously hidden by problems Focus Laser: Lock into what's important Effort Accelerator: Cultivate the drive to win Along the way, meet dozens of interesting people who possess "win factors" (like the inventor of Whac-A-Mole) and glean fascinating information (like why you should never take a test while wearing red). Compulsively readable, The Winner's Brain will not only give you an edge, but also motivate you to pursue your biggest dreams.
The Art Directors Annual 88
View the year's most innovative works in visual communication, in stunning, full color. The winners of the Art Directors Club Annual Awards are showcased here.
Everyday Theology (Cultural Exegesis)
Everyday theology is the reflective and practical task of living each day as faithful disciples of Jesus Christ. In other words, theology is not just for Sundays, and it's not just for professional theologians. Everyday Theology teaches all Christians how to get the theological lay of the land. It enables them to become more conscious of the culture they inhabit every day so that they can understand how it affects them and how they can affect it. If theology is the ministry of the Word to the world, everyday theologians need to know something about that world, and Everyday Theology shows them how to understand their culture make an impact on it. Engaging and full of fresh young voices, this book is the first in the new Cultural Exegesis series.
Adweek
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Advertising for People Who Don't Like Advertising
This is a book by a company that dislikes advertising as much as anyone. Nevertheless, it makes adverts. It has worked with global brands to produce fashion collections and promoted a town with a mass wedding. It creates advertising with more human, truthful communications. The company's name is KesselsKramer. This book describes how to make something you like out of something you don't. As well as drawing on its own experiences, KesselsKramer listens and learns from those who doubt the advertising industry. Stefan Sagmeister explains how quitting work makes you better at working; Hans Aarsman discusses authenticity in image-making; and Alex Bogusky looks at ways to help capitalism grow up. Advertising for People Who Don't Like Advertising is partly a creative handbook and partly an attempt to make the world a very slightly better place. It's intended for anyone who has ever hated a web banner or zapped an ad break.
Philosophy of Emotion
In this book, Christine Tappolet offers readers a thorough, wide-ranging, and highly accessible introduction to the philosophy of emotions. It covers recent interdisciplinary debates on the nature of emotions as well as standard theories of emotions, such as feeling theories, motivational theories, and evaluative theories. The book includes discussions of the alleged irrationality of emotions, and looks into the question of whether emotions could not, in some cases, contribute positively to theoretical and practical rationality. In addition, the role of emotions in the theory of virtues and the theory of values receives a detailed treatment. Finally, the book turns to the question of how we ...
