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Master Vertical Marketing
Vertical marketing is most applicable for those of us who have products or services, which are sold into the enterprise. Companies with 1000 or more employees are considered worthy of this classification. If your company utilizes both consumer and enterprise marketing you know that the disciplines are vastly different. In this book, you will discover what and how to implement strategies along with personal examples from the author's experience across multiple verticals, which illustrate key points. And so much more! Scroll up and click the "Buy now with 1-Click" button to get your copy now!
The Art Of Vertical Marketing
Vertical marketing is most applicable for those of us who have products or services, which are sold into the enterprise. Companies with 1000 or more employees are considered worthy of this classification. If your company utilizes both consumer and enterprise marketing you know that the disciplines are vastly different. In this book, you will discover what and how to implement strategies along with personal examples from the author's experience across multiple verticals, which illustrate key points. And so much more! Scroll up and click the "Buy now with 1-Click" button to get your copy now!
Vertical Marketing Guidebook
Vertical marketing is most applicable for those of us who have products or services, which are sold into the enterprise. Companies with 1000 or more employees are considered worthy of this classification. If your company utilizes both consumer and enterprise marketing you know that the disciplines are vastly different. In this book, you will discover what and how to implement strategies along with personal examples from the author's experience across multiple verticals, which illustrate key points. And so much more! Scroll up and click the "Buy now with 1-Click" button to get your copy now!
Vertical Price Coordination and Brand Care
Competition law regulates anti-competitive conduct by companies in order to maintain market competition. Cartel law can also cause restraints of competition and therefore, the existing regulations should be checked, revised and updated regularly. This book deals with the prohibition of Resale Price Maintenance, which is intensively discussed in Germany at the moment. It provides a new interdisciplinary approach to the topic that emphasizes the empirically observable marketing perspective, but draws conclusions from competition theory. Thus it reflects on the consumer benefits and welfare effects of RPM legalization at the same time. Since it provides new and constructive class-based suggestions for a re-design of European cartel law, this book should be valuable for researchers, practitioners and politicians.
Lateral Marketing
A revolutionary new system for generating the next big marketing ideas and opportunities According to Philip Kotler, the widely acknowledged "father" of modern marketing, and Fernando Trias de Bes the marketing techniques pioneered in the 1960s and '70s have worked too well. Fierce competition among products with little or nothing to distinguish one from another, along with modern product positioning and targeted marketing techniques, have led to increasing market segmentation. If the trend continues, individual market segments soon will be too small to be profitable. In Lateral Marketing, Kotler and Trias de Bes unveil a revolutionary new model to help readers expand beyond vertical segmentation and generate fresh marketing ideas and opportunities. Philip Kotler (Chicago, IL) is the S. C. Johnson & Son Distinguished Professor of International Marketing at Northwestern University's Kellogg School of Management. Fernando Trias de Bes (Barcelona, Spain) is the founder of Salvetti & Llombart whose clients include Pepsico, Sony, Hewlett-Packard, Nestlé, Credit Suisse, and other top corporations.
Vertical Brand Portfolio Management
Diederich Bakker develops a comprehensive planning process that can guide brand manufacturers in assessing the internal and external environment. The step-by-step planning process includes strategies to thoroughly audit brand portfolios and to review an organisation’s brand management capabilities. The planning process aides brand manufacturers in assessing product categories and in determining retailers for their suitability as cooperation partners. The proposed Vertical Brand Portfolio Management is based on the principles of brand portfolio strategy assigning clear roles for all brands including private labels. Instead of fighting the retailer products brand manufacturers are encouraged to cooperate with retail partners by offering vertically integrated brand portfolios. Based on numerous international case studies, the author offers brand manufacturers and retailers practical tools to consider collaborations in the production and management of private labels.
