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Marketing Discourse
The book offers a critical survey of the most important contributions to managerial marketing discourse from the earliest twentieth century onwards, articulating a social critique and evaluation of marketing.
Challenging the Innovation Paradigm
Innovation is almost always seen as a "good thing". Challenging the Innovation Paradigm is a critical analysis of the innovation frenzy and contemporary innovation research. The one-sided focus on desirable effects of innovation misses many opportunities to reduce the undesirable consequences. Authors in this book show how systemic effects outside the innovating firms reduce the net benefits of innovation for individual employees, customers, as well as for society as a whole - also the innovators' own organizations. This book analyzes the dominant discourses that construct and reconstruct the assumptions and one-sidedness of contemporary innovation research (generally known as the pro-innova...
Beyond the Consumption Bubble
This book brings together a diverse set of expert scholars to enliven and sharpen the debate about the ways in which consumption affects society today. Research on consumption can shed light on many fundamental questions, such as the character of society, including social and cultural dimensions; the relations between the generations; dependency of technology and the risks involved; the rise of Asia and its potential consumption preferences; the question of whether we must continuously increase our consumption to avoid a recession and whether this is ecologically sustainable.
Framing Innovation in Public Service Sectors
Innovation is seen as an interactive process that involves many actors within and across organizational boundaries. In public sector services, innovation is a frequent, often holistic, and multi-layered process that involves many actors and many services at the same time. However, most of the existing literature on innovation in public sector services is based on the economics of innovation, which is heavily influenced by investigations of the private sector. Innovation in the Public Sector develops a more context-sensitive and rich approach in order to explore the different logics of innovation that prevail here. Rather than presenting a general theory of innovation, the book specifies how ...
Organizations, Markets and Imperial Formations
This edited collection is an extraordinarily welcome text for those of us teaching international management in the US while observing with dismay the lack of critical awareness about the rest of the world in extant disciplinary scholarship. Rather than giving us the view from the rest , the collection advances a temporal and spatial relational approach to understanding globalization and compels its audience to bridge the gap between the west and the rest by bringing to visibility the cultural and material encounters co-constructing them. In this context, the various contributions deconstruct international management as market-based activity, exposing its mode of existence within complex powe...
Managing Service Firms
Based on a conceptual analysis of marketing texts, particularly service marketing texts, and a case study of a service firm that utilizes approaches to managing organizations that have been developed within the boundaries of marketing, this book presents a critical examination of marketing as a managerial practice. Skålén focuses in particular on the managerial research tradition and managerial practice referred to as service marketing (sometimes service management), which is seen as a ‘dominant managerial logic’ by many marketing scholars. Skålén analyzes the governmentality of service marketing through textual representations of managerial marketing and a case study of a service organization. Based on the former, the author argues that managerial marketing has always promoted and fostered customer orientation as the main governmental rationality and that this rationality in service marketing targets human beings more exclusively than previously. This book contributes to critical marketing research since this research tradition lacks studies of empirical responses to managerial marketing which articulate a radical social critique.
Encyclopedia of Case Study Research
This is the authoritative reference work in the field. An interdisciplinary set, it investigates the extensive history, design and methods of case study research.
Transformative Action for Sustainable Outcomes
This book critically examines sustainability challenges that humankind faces and offers responsible organising as a solution in responding to these challenges. The text explores how different actors can responsibly organise for transformative action towards sustainable outcomes, as expressed in the United Nations Sustainable Development Goals (SDGs). Responsible refers to a reflexive understanding of how to organise in times of sustainability challenges. Organising refers to activities and practices where different actors take transformative action together. This comprehensive edited collection of short, clear, concise, and compelling chapters brings together scholars in a range of disciplin...
Interpreting Consumer Choice
This book presents a structured approach to consumer research , showing how a simple framework that embodies the rewards and costs associated with consumer choice can be used to interpret a wide range of consumer behaviours.
Turkey's Syrians
Turkey’s Syrians: Today and Tomorrow Edited by Deniz Eroğlu UTKU, K. Onur UNUTULMAZ, Ibrahim SIRKECI Since the first arrival of Syrian refugees, the issue has sparked considerable national and international interest. Political discourses concentrated on state ‘generosities’ to provide protection to those coming from insecurities and possibilities to reduce ‘burden of refugees’ to receiving countries via international solidarity. While these concerns focus on the effects of hosting refugees, what happens to refugees themselves, how they are affected by government policies and how they are perceived by host country people are questions yet to be answered. This book brings together a...
