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Modern Nucleophilic Aromatic Substitution
  • Language: en
  • Pages: 488

Modern Nucleophilic Aromatic Substitution

This book provides a comprehensive overview of nucleophilic aromatic substitutions, focusing on the mechanistic and synthetic features that govern these reactions. The first chapter presents a detailed mechanistic analysis of the factors determining the feasibility of SNAr substitutions, providing decisive information to predict regioselectivity of many reactions and to define the conditions for concerted SNAr processes. Reflecting the key role played by these species as intermediates in most SNAr reactions, chapter 2 then discusses the chemistry of anionic sigma-complexes. Chapter 3 describes the concept of superelectrophilicity in SNAr substitutions, as it has recently emerged from the rea...

Opening New Horizons
  • Language: en
  • Pages: 175

Opening New Horizons

On the surface Christianity and Zen Buddhism can appear to be worlds apart, even antithetical. Christianity affirms the reality of the Tri-personal God and the eternal salvation of mortal human beings; Zen denies both the existence of God and the soul. Yet Thomas Merton, the Catholic spiritual master, and D. T. Suzuki, the famous teacher of Zen, engaged in an extensive dialogue and found ways of mutually affirming shared meanings of God and person that each regarded to be true. This book explores that dialogue within the larger context of Merton's attraction to Buddhism and considers the implications of their achievement for contemporary theologies of religious pluralism.

Advances in Heterocyclic Chemistry
  • Language: en
  • Pages: 274

Advances in Heterocyclic Chemistry

Established in 1960, Advances in Heterocyclic Chemistry is the definitive serial in the area-one of great importance to organic chemists, polymer chemists, and many biological scientists. Written by established authorities in the field, the comprehensive reviews combine descriptive chemistry and mechanistic insight and yield an understanding of how the chemistry drives the properties. Comprehensive reviews of topics in heterocyclic chemistry Subject of importance to organic chemists in academia and industry, and to scientists in many fields Authors are established authorities in their subjects

Celebrating the Past and Future of Marketing and Discovery with Social Impact
  • Language: en
  • Pages: 626

Celebrating the Past and Future of Marketing and Discovery with Social Impact

For the 50th Anniversary of the Academy of Marketing Science, the 2021 AMS Annual Conference and Marketing World Congress celebrates the history of marketing while also exploring its future. This includes research on possible new theory discoveries and findings that could lead to more efficient and impactful responses by marketers to the current multi-faceted global challenge array. The volume proposes that marketers strive to continue to offer value in a socially responsible way to the consumers within. Articles in this volume explore the influence of marketing innovations leveraged by the rising influence of artificial intelligence, virtual reality, mechanamorphics, a proliferation of data...

Tourism and Generation Y
  • Language: en
  • Pages: 182

Tourism and Generation Y

  • Type: Book
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  • Published: 2010
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  • Publisher: CABI

This book looks at Generation Y in a tourism context; in broad conceptual terms such as trends and behaviour, and in applied terms, for example looking at particular types of travel that Generation Y takes part in, and tourism marketing aimed specifically at them. Benckendorff/Moscardo, James Cook Uni, Pendergast, Griffith Uni, Aus.

Teaching Psychology around the World
  • Language: en
  • Pages: 619

Teaching Psychology around the World

This book brings together current information on the teaching and practice of psychology collected by experts in the field from throughout the world. It is highly recommended by prominent U.S. psychologists Dr. Ann O’Roark, President of the International Council of Psychologists (ICP), Dr. Wilbert McKeachie and Dr. Phillip Zimbardo, former President of the American Psychological Association (APA) and well-known international textbook author. Here are what other leaders in the discipline say about the book:

Global Advertising, Attitudes, and Audiences
  • Language: en
  • Pages: 213

Global Advertising, Attitudes, and Audiences

  • Type: Book
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  • Published: 2013-09-05
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  • Publisher: Routledge

Global Advertising, Attitudes and Audiences is a post-Mcdonaldization view of marketing power, consumer pleasure, and audience protest. The psychological process wherein consumers actively make sense of advertising and branding and integrate them with living is fundamentally important in thinking about their responses to product sold on screen. This wide-ranging book draws on forty years of media and marketing theory to present a precise perception of that process, a seven stage model of 'moments' in media marketing reception. Local understandings of global branding and marketing content traveling—often from West to East—is the main focus of Global Advertising, Attitudes and Audiences. D...

Beale Street
  • Language: en
  • Pages: 132

Beale Street

Once celebrated as the Main Street of Negro America," Beale Street has a long and vibrant history. In the early 20th century, the 15-block neighborhood supported a collection of hotels, pool halls, saloons, banks, barber shops, pharmacies, dry goods stores, theaters, gambling dens, jewelers, fraternal clubs, churches, entertainment agencies, beauty salons, pawn shops, blues halls, and juke joints. Above the street-level storefronts were offices of African American business and professional men: dentists, doctors, undertakers, photographers, teachers, realtors, and insurance brokers. By mid-century, following the social strife and urban renewal projects of the 1960s and 1970s, little remained of the original neighborhood. Those buildings spared by the bulldozers were boarded up and falling down. In the nick of time, in the 1980s, the city realized the area's potential as a tourist attraction. New bars, restaurants, and entertainment venues opened along the remaining three-block strip, providing a mecca for those seeking to recapture the magic of Beale Street."

The Martyrdom of Thomas Merton
  • Language: en
  • Pages: 330

The Martyrdom of Thomas Merton

Seldom can one predict that a book will have an effect on history, but this is such a work. Merton's many biographers and the American press now say unanimously that he died from accidental electrocution. From a careful examination of the official record, including crime scene photographs that the authors have found that the investigating police in Thailand never saw, and from reading the letters of witnesses, they have discovered that the accidental electrocution conclusion is totally false. The widely repeated story that Merton had taken a shower and was therefore wet when he touched a lethal faulty fan was made up several years after the event and is completely contradicted by the evidenc...

Index of Patents Issued from the United States Patent Office
  • Language: en
  • Pages: 2268

Index of Patents Issued from the United States Patent Office

  • Type: Book
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  • Published: 1973
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  • Publisher: Unknown

pt. 1. List of patentees.--pt. 2. Index to subjects of inventions.