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Guffey's "Business Communication: Process and Product" continues in this new edition to emphasize the three elements that have been the hallmarks of its success: Process; Product; Partnership. Guffey's unique 3-x-3 process approach provides students a practical strategy for solving communication problems and creating successful communication products. Through the direct application of the strategic 3-x-3 process to all forms of business communication and with the provision of excellent document models, students have the tools necessary to create well-crafted documents and presentations. Mary Ellen Guffey provides unparalleled support to students and instructors. Her privately sponsored Web sites now contain well over 3,000 student-oriented pages (most of them text-specific), and her e-mail and paper newsletters bring a continuous supply of customized teaching materials to instructors. Best of all, she acts as a classroom consultant who actively responds to instructor needs and suggestions.
With an emphasis on written and oral communication skills in our technologically enhanced workplace, the ninth Canadian edition of Essentials of Business Communication is designed to help students gain confidence in their communication skills, better preparing them for both their academic career and beyond. Our complete learning package is supported by three components: a textbook, an integrated workbook, and MindTap, our online digital platform. Within our complete solution, we provide students with the instruction and guidance to understand how important and necessary strong communication skills are for success in one's career. Using real-life business examples, we bring the instruction to life and allow students to immerse themselves in an experiential learning environment. For instructors, we have a well-developed and curated site of additional resources that are built to support any course using our learning resources. Guffey, Loewy, Almonte: your authoritative and trusted brand in Business Communication!
Business English, 6e gives students a wide-ranging review of the fundamentals of English grammar and usage, placing special emphasis on the language principles and applications that can cause communication problems in the business world. Designed as a core text/workbook for the business English course, it is intended for instructors who want a comprehensive business English book with extensive exercises for remediation. This text could also be used in a business communications course as a supplement for Business English and grammar review. The new edition features increased emphasis on grammar and writing instruction, updated coverage of the Internet and office technologies, and more exercises for review and practice.
This text-workbook is a streamlined, no-nonsense approach to business communication. It takes a three-in-one approach: (1) text, (2) practical workbook, and (3) self-teaching grammar/mechanics handbook. The chapters reinforce basic writing skills, then apply these skills to a variety of memos, letters, reports, and resumes. This new edition features increased coverage of contemporary business communication issues including oral communication, electronic forms of communication, diversity and ethics.
BUSINESS ENGLISH, 11th Edition, by Mary Ellen Guffey and Carolyn Seefer helps students become successful communicators in any business arena with its proven grammar instruction and supporting in-text and online resources. The perennial leader in grammar and mechanics texts, the 11th edition of BUSINESS ENGLISH uses a three-level approach to break topics into manageable units, letting students identify and hone the most critical skills and measure their progress along the way. Packed with insights from more than thirty years of classroom experience in business communications, BUSINESS ENGLISH also includes access to the premier website and its many resources for building language skills. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
With an emphasis on audience analysis and technology applications, this comprehensive book makes business communication easy. Readers are presented the basics about the communications process and how to improve writing and presentation techniques. It also shows how to present data, write both informal and formal reports, make oral presentations and conduct conference calls, and more.
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BUSINESS COMMUNICATION: PROCESS AND PRODUCT, 9E prepares readers for success in today's digital workplace. This book introduces the basics of communicating effectively in the workplace, using social media in a professional environment, working in teams, becoming a good listener, and developing individual and team presentations. Authors Mary Ellen Guffey and Dana Loewy also offer a wealth of ideas for writing resumes and cover letters, participating in interviews, and completing follow-up activities. Optional grammar coverage in each chapter, including a comprehensive grammar guide in the end-of-book appendix, helps readers improve critical English language skills. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.