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Nationalism and patriotism are two of the most powerful forces shaping world history. Maurizio Viroli's wide-ranging study shows exactly why patriotism is a political virtue and nationalism a political vice.
The ebook age has taken 'the book' to a turning point. But in fact, casting off old technologies and taking on new ones has been part of the history of the book since Egyptian times...From inscriptions on tombs to the first writings on papyrus; how scrolls gave way to the first bound codex books in Roman times; from exclusive and expensive hand-scribed books, to the creation of movable type, and the invention of printing for the masses; and from the printed book to the digital book, the ebook reader ... and beyond...Illustrating this story with lavish photography of some of the most treasured artefacts from the world's historic collections, 'A History of the Book in 100 Books' traces mankind's 5,000-year quest to communicate ideas and knowledge.
This edited volume will help business and academic researchers understand the means-end approach to understanding consumers. This is a qualitative marketing research method to gain customer insight into decision making.
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What will you find when you open this little book? A fun story? Sweet characters? Enticing pictures? Yes! But much more. Open this book and you will find...another book...and another...and another. Debut author Jesse Klausmeier and master book creator Suzy Lee have combined their creative visions to craft a seemingly simple book about colors for the very youngest readers, an imaginative exploration of the art of book making for more sophisticated aficionados, and a charming story of friendship and the power of books for all.