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Buyology
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Alimentos debidos a los hijos
Esta obra propone un recorrido por una colección de artículos doctrinarios elaborados por prestigiosos especialistas que abordan con un enfoque claro, práctico y dinámico varios temas controvertidos: la forma de pago de la cuota alimentaria y su actualización, los intereses, la retroactividad, la obligación del "progenitor afín", los efectos del incumplimiento, el reclamo por parte de la mujer embarazada, los alimentos para el hijo mayor que se capacita, las medidas cautelares y aquellas pautas que rigen el proceso, entre otras cuestiones. El análisis se articula con una cuidada recopilación de fallos emanados de los diversos tribunales del país, ordenados por tema y analizados desde una perspectiva integral con cuadros comparativos que sistematizan las tendencias jurisprudenciales en la materia.
Jubb, Kennedy & Palmer's Pathology of Domestic Animals: Volume 2
With an emphasis on the disease conditions of dogs, cats, horses, swine, cattle and small ruminants, Jubb, Kennedy, and Palmer's Pathology of Domestic Animals, 6th Edition continues its long tradition of being the most comprehensive reference book on common domestic mammal pathology. Using a body systems approach, veterinary pathology experts provide overviews of general system characteristics, reactions to insult, and disease conditions that are broken down by type of infectious or toxic insult affecting the anatomical subdivisions of each body system. The sixth edition now boasts a new full-color design, including more than 2,000 high-resolution images of normal and abnormal organs, tissue...
Modern Drama Scholarship and Criticism 1966-1980
Ur innehållet: J. Scandinavian drama (s. [398]-423).
Teresa de la Parra
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Iconografía
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The Habitant and Other French-Canadian Poems
"The Habitant and Other French-Canadian Poems" is a collection of poetry written by William Henry Drummond, a Canadian poet born in Ireland. Published in 1897, this collection is notable for its exploration of French-Canadian culture and dialect. Drummond's poems in this collection often portray the life, language, and traditions of the habitants, the French-Canadian rural inhabitants. He captures the essence of their daily lives, struggles, and joys in a distinctive blend of English and French dialects, showcasing his efforts to preserve the cultural and linguistic heritage of the French-Canadian community. One of Drummond's well-known poems from this collection is "The Wreck of the 'Julie Plante'," which humorously narrates the misadventures of a French-Canadian man during a steamboat journey. "The Habitant and Other French-Canadian Poems" is considered a pioneering work in Canadian literature, as it brings attention to the multicultural and multilingual aspects of Canadian identity. Drummond's ability to capture the unique character of French-Canadian life contributed to the broader recognition and appreciation of Canadian literature during the late 19th century.
Management of Prader-Willi Syndrome
Management of Prader-Willi Syndrome brings together the contributions of professionals with considerable expertise in diagnosis and management of PWS. Clinical, social, family, and community issues are explored and management strategies identified. The text presents historical, medical, and genetic information to orient the reader. The major portion deals with pragmatic guidelines, rather than research and diagnosis, and is directed to health and educational specialists in academic, clinical, and community settings. This manual is endorsed by The Prader-Willi Syndrome Association, which is recognized world-wide.
