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Attention Factory
  • Language: en
  • Pages: 304

Attention Factory

  • Type: Book
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  • Published: 2020-10-10
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  • Publisher: Unknown

How did Tik Tok rise so fast? Who's really behind China's first truly global internet giant? In 2012, ByteDance was just a handful of geeks working out of a scrappy four-bedroom Beijing apartment. Today, it's the world's fastest-growing tech behemoth worth over $100 billion. Written by China internet specialist and internationally recognized speaker Matthew Brennan and edited by TechCrunch journalist Rita Liao. Attention Factory is packed with over 300 pages of original analysis and exclusive reporting that you cannot find elsewhere. The rise and fall of Vine and Musical.ly The company's iconic founder, Zhang Yiming The original China version of TikTok--Douyin ByteDance's first flagship app, Toutiao The power of short video memes And so much more... Discover how recommendation engines, content operations, and good old China-style growth hacking hold the key to this company's success. A creative blend of storytelling and analysis, Attention Factory is perfect for business professionals, technology firm investors, and anyone passionate about how the internet is impacting our lives. Get it now.

The Poet's Holy Craft
  • Language: en
  • Pages: 184

The Poet's Holy Craft

The Poet's Holy Craft represents the first full-length analysis and interpretation of William Gilmore Simms's poetry. Matthew C. Brennan demonstrates the comprehensiveness of Simms's romanticism by examining Simms's poetics, his experimental sonnets, and his deep affinity to William Wordsworth, which especially shows in Simms's pioneering attitudes toward nature and ecology. The poetic career of antebellum Charleston writer William Gilmore Simms constitutes a cautionary tale of how ambition worthy of John Keats and talent comparable to any American poet before Walt Whitman could not alone guarantee a toehold in the literary canon. Although praised in his lifetime by the likes of Edgar Allan ...

Kick It
  • Language: en
  • Pages: 385

Kick It

"Kick It, the first social history of the drum kit, looks closely at key innovators in the development of the instrument: inventors and manufacturers like the Ludwig and Zildjian dynasties, jazz icons like Gene Krupa and Max Roach, rock stars from Ringo Starr to Keith Moon, and popular artists who haven't always got their dues as drummers, such as Karen Carpenter and J Dilla. Addressing a seeming contradiction--the centrality of the drum kit on the one hand, and the general disparagement of drummers on the other--author Matt Brennan makes the case for the drum kit's role as one of the most transformative musical inventions of the modern era. Tackling the history of race relations, global migration, and the changing tension between high and low culture, Kick It shows how the drum kit and drummers helped change modern music--and society--from the bottom up"--Back cover

Brennan's War
  • Language: en

Brennan's War

  • Type: Book
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  • Published: 1988-10-05
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  • Publisher: Unknown

None

Write Right - Sell Now
  • Language: en
  • Pages: 142

Write Right - Sell Now

Write Content that SellsWant to know a secret? Turning a higher profit through your website and blog is all about the content you create. The good news is you don't have to be a prolific writer to have a stronger impact on your customers.Write Right - Sell Now is your definitive guide for learning how to create content that sells. Find out how to create the kind of content that generates more leads for your business - and the only thing it costs you is your time. With Write Right, you will learn: - How to identify and solve your customers' problems. - Why it is important to stress the benefits of your product or service. - What makes headlines and calls to action so crucial while writing to ...

Brennan's War
  • Language: en
  • Pages: 324

Brennan's War

  • Type: Book
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  • Published: 1986
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  • Publisher: Unknown

A veteran with 39 months of combat experience in Vietnam describes the war, the people, the land, and how the soldiers changed as the war progressed.

Broken Helmet
  • Language: en
  • Pages: 298

Broken Helmet

Acclaimed author Matthew Brennan tells the serious, entertaining, and occasionally dark story of a life before and after three intense combat tours in Vietnam.

One Life
  • Language: en
  • Pages: 104

One Life

When Death is on the loose, when the Beloveds are leaving, when Time shows no signs of stopping for anyone, and when the sun and the moon don't make the sense they used to make, you're going to wish you had Matthew Brennan's book One Life somewhere within your reach. It's a book of a spare and dark American love and loss, where leaves glint "coldly/like fluorescent bulbs about to burn out," but the shadow here is always considered, touched with beauty, and well-earned. People will lie to you about the darkness. Matthew Brennan won't.

Aftermath
  • Language: en
  • Pages: 260

Aftermath

  • Type: Book
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  • Published: 2012-07-11
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  • Publisher: CreateSpace

Aftermath.

When Genres Collide
  • Language: en
  • Pages: 256

When Genres Collide

When Genres Collide is a provocative history that rethinks the relationship between jazz and rock through the lens of the two oldest surviving and most influential American popular music periodicals: Down Beat and Rolling Stone. Writing in 1955, Duke Ellington argued that the new music called rock 'n' roll “is the most raucous form of jazz, beyond a doubt.” So why did jazz and rock subsequently become treated as separate genres? The rift between jazz and rock (and jazz and rock scholarship) is based on a set of received assumptions about their fundamental differences, but there are other ways popular music history could have been written. By offering a fresh examination of key historical moments when the trajectories and meanings of jazz and rock intersected, overlapped, or collided, it reveals how music critics constructed an ideological divide between jazz and rock that would be replicated in American musical discourse for decades to follow. Recipient of and Honorable Mention in the PROSE Award, Music & the Performing Arts 2018.