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How Cool Brands Stay Hot
How Cool Brands Stay Hot reveals what drives Generation Y, the most marketing savvy and advertising-critical generation, and how you can develop the right brand strategies to reach this group which, at three times the size of Generation X, has a big impact on society and business. Packed with qualitative and quantitative research plus creative ideas on how to position, develop and promote brands to the new consumer generation, it explains the five crucial steps or dimensions on how to stay a cool youngster brand. The first edition of How Cool Brands Stay Hot won the prestigious 2012 Berry-AMA Book Prize for the best book in marketing and Expert Marketer's Marketing Book of the Year 2011. This fully updated second edition incorporates additional years of extensive research and includes new case studies and 18 interviews with global brand and marketing executives of successful brands such as Converse, Heineken, Diesel, Coca-Cola, MasterCard, eBay, and the BBC.
How Cool Brands Stay Hot
WINNER: Berry-AMA Book Award 2012 (1st edition) WINNER: Expert Marketing Magazine's Marketing Book of the Year Award 2011 (1st edition) How Cool Brands Stay Hot analyses Generations Y and Z, the most marketing savvy and advertising-critical generations yet. It reveals how millennials think, feel and behave, offering proven strategies to market to these groups more effectively and remain a relevant, appealing brand. Featuring interviews with global marketing executives of successful brands such as the BBC, Converse, Coca-Cola, eBay and MasterCard along with case studies from companies including H&M, MTV and Diesel, it guides readers in developing the right strategies to leave a lasting business impact. This fully revised 3rd edition of How Cool Brands Stay Hot goes beyond the discussion of Generation Y, expanding its reach with an entirely new chapter on Generation Z and a detailed analysis of the impact that issues such as recession, social media and mobile marketing have had on these consumers. Based on new figures, case studies and interviews, it provides a fresh take on what remain critical issues for anyone hoping to market to those who come after Generation X.
Religion and the Everyday Life of Manichaeans in Kellis
Published in Open Access with the support of the Swiss National Science Foundation. Winner of the Manfred Lautenschläger Award! Religion is never simply there. In Religion and the Everyday Life of Manichaeans in Kellis, Mattias Brand shows where and when ordinary individuals and families in Egypt practiced a Manichaean way of life. Rather than portraying this ancient religion as a well-structured, totalizing community, the fourth-century papyri sketch a dynamic image of lived religious practice, with all the contradictions, fuzzy boundaries, and limitations of everyday life. Following these microhistorical insights, this book demonstrates how family life, gift-giving, death rituals, communal gatherings, and book writing are connected to our larger academic debates about religious change in late antiquity.
Religious Identifications in Late Antique Papyri
This volume provides novel social-scientific and historical approaches to religious identifications in late antique (3rd–12th century) Egyptian papyri, bridging the gap between two academic fields that have been infrequently in full conversation: papyrology and the study of religion. Through eleven in-depth case studies of Christian, Islamic, “pagan,” Jewish, Manichaean, and Hermetic texts and objects, this book offers new interpretations on markers of religious identity in papyrus documents written in Coptic, Greek, Hebrew, Aramaic, and Arabic. Using papyri as a window into the lives of ordinary believers, it explores their religious behavior and choices in everyday life. Three valuab...
The Manichaean Church in Kellis
The Manichaean Church in Kellis presents an in-depth study of social organisation within the religious movement known as Manichaeism in Roman Egypt. In particular, it employs papyri from Kellis (Ismant el-Kharab), a village in the Dakhleh Oasis, to explore the socio-religious world of lay Manichaeans in the fourth century CE. Manichaeism has often been perceived as an elitist, esoteric religion. Challenging this view, Teigen draws on social network theory and cultural sociology, and engages with the study of lived ancient religion, in order to apprehend how laypeople in Kellis appropriated Manichaean identity and practice in their everyday lives. This perspective, he argues, not only provides a better understanding of Manichaeism: it also has wider implications for how we understand late antique ‘religion’ as a social phenomenon
Marketing Management in Geographically Remote Industrial Clusters
This book is the first to cover marketing management issues in geographically remote industrial clusters (GRICs). The phenomena of GRICs have increased in importance, especially in the Nordic countries, due to changes in industry structures as well as political ambitions. The practice of marketing and marketing management is not singular to industry clusters in Nordic countries. Remote areas in parts of the United States, South and Central America, and South East Asia exhibit similar tendencies. The problems faced by many entrepreneurial managers managing start-up or even existing enterprises are complex and require an in-depth understanding not only of the problems themselves, but also of the contextual framework in which these problems need to be solved. This book contains original cases that cover issues like cluster formation, information gathering, marketing strategies and operations, and information-technology. Examples come from industries like textile & furniture, automobile, agro-machinery, food, wine, software, and management consulting.
Compulsion and Control in Ancient Egypt
How did the Ancient Egyptians maintain control of their state? Topics include the controlling function of temples and theology, state borders, scribal administration, visual representation, patronage, and the Egyptian language itself, with reference to all periods of Egyptian history, from the Old Kingdom to Coptic times.
Women in Western and Eastern Manichaeism
These papers examine the unique place women held in Manichaeism, both in myth and in everyday life – in marked difference with other religions. The reader is invited to a journey from 4th century Roman Empire and Iran to Central Asia and China
Prophets and Prophecy in the Late Antique Near East
Offers an interdisciplinary account of prophecy as a topic of discourse among various late antique Near Eastern communities. Against assumptions that prophecy ceased in the past, this book argues that it remained a topic of discourse among various Near Eastern communities.
Dynamics of Religion
Religious ideas, practices, discourses, institutions, and social expressions are in constant flux. This volume addresses the internal and external dynamics, interactions between individuals, religious communities, and local as well as global society. The contributions concentrate on four areas: 1. Contemporary religion in the public sphere: The Tactics of (In)visibility among Religious Communities in Europe; Religion Intersecting De-nationalization and Re-nationalization in Post-Apartheid South Africa; 2. Religious transformations: Forms of Religious Communities in Global Society; Political Contributions of Ancestral Cosmologies and the Decolonization of Religious Beliefs; Esoteric Tradition as Poetic Invention; 3. Focus on the individual: Religion and Life Trajectories of Islamists; Angels, Animals and Religious Change in Antiquity and Today; Gaining Access to the Radically Unfamiliar in Today’s Religion; Religion between Individuals and Collectives; 4. Narrating religion: Entangled Knowledge Cultures and the Creation of Religions in Mongolia and Europe; Global Intellectual History and the Dynamics of Religion; On Representing Judaism.
