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This book addresses the merits of this influential understanding of religious changes, qualitative in-depth study of evangelicalism among Dutch youngsters, one of the most popular renditions of Christianity in the Netherlands.
This volume presents the results of a 2017 workshop at the Centre for Textile Research (CTR), University of Copenhagen, an event within the framework of the MONTEX project-including support from a Marie Sk
How Cool Brands Stay Hot reveals what drives Generation Y, the most marketing savvy and advertising-critical generation, and how you can develop the right brand strategies to reach this group which, at three times the size of Generation X, has a big impact on society and business. Packed with qualitative and quantitative research plus creative ideas on how to position, develop and promote brands to the new consumer generation, it explains the five crucial steps or dimensions on how to stay a cool youngster brand. The first edition of How Cool Brands Stay Hot won the prestigious 2012 Berry-AMA Book Prize for the best book in marketing and Expert Marketer's Marketing Book of the Year 2011. This fully updated second edition incorporates additional years of extensive research and includes new case studies and 18 interviews with global brand and marketing executives of successful brands such as Converse, Heineken, Diesel, Coca-Cola, MasterCard, eBay, and the BBC.
A company's workforce is its most valuable asset. It is the employees who translate an organziation's strategy into reality, interact with consumers and determine the corporate brand.In this fully updated second edition, Nicholas Ind demonstrates how a participatory approach can enhance employee commitment, improve service standards and focus effort to deliver business goals. This can be achieved by building meaning, purpose and values into the organization to foster a culture of enthusiastic employee participation. This practical and inspirational book is about how organizations can empower and enthuse their employees to create 'brand champions'. The themes of Living the Brand are:employees...
The Manichaeans of the Roman East is the first monograph that synthesizes an enormous body of primary material to reconstruct the history of East-Roman Manichaeans, from the time their first missionaries arrived in the territory of the Roman East until the disappearance of Manichaeism from the Eastern Roman Empire. Through her systematically comparative and intertextual investigation of the sources, Matsangou provides a number of original approaches to issues such as the classification of Manichaeism, the socio-religious profile and lifestyle of East Roman Manichaeans, the triggers of the severe anti-Manichaean persecutions. She thoroughly analyses the relationship between Manichaean and Christian ascetics for the first time, suggesting a possible Manichaean impact on the rise of ascetic manifestations among Christian ascetics, monks, and individuals in society. By considering the dimensions of the phenomenon of crypto-Manichaeism and using the concept of “entryism”—borrowed from politics—as a theoretical model, Matsangou makes intriguing hypotheses suggesting an alternative explanation for the disappearance of Manichaeism from the Roman East.
Makarios's Family: Manichaeans at Home in the Oasis -- Pamour's Connections: Religion beyond a Conflict Model -- Orion's Language: Manichaean Self-Designation in the Kellis Papyri -- Tehat's Gifts: Everyday Community Boundaries -- The Deacon's Practice: Manichaean Gatherings with Prayer and Psalm Singing --
The Manichaean Church in Kellis presents an in-depth study of social organisation within the religious movement known as Manichaeism in Roman Egypt. In particular, it employs papyri from Kellis (Ismant el-Kharab), a village in the Dakhleh Oasis, to explore the socio-religious world of lay Manichaeans in the fourth century CE. Manichaeism has often been perceived as an elitist, esoteric religion. Challenging this view, Teigen draws on social network theory and cultural sociology, and engages with the study of lived ancient religion, in order to apprehend how laypeople in Kellis appropriated Manichaean identity and practice in their everyday lives. This perspective, he argues, not only provides a better understanding of Manichaeism: it also has wider implications for how we understand late antique ‘religion’ as a social phenomenon
Essays on the magical handbooks of Greco-Roman Egypt
Manichaeism and Early Christianity discusses where and how Gnostic Manichaeism interfered not only with other forms of Gnosticism, but above all with a number of writings and representatives of mainstream Christianity during the early centuries of our era.
A diverse group of scholars charts new paths in the quest for the historical Jesus. After a decade of stagnation in the study of the historical Jesus, James Crossley and Chris Keith have assembled an international team of scholars to envision the quest anew. The contributors offer new perspectives and fresh methods for reengaging the question of the historical Jesus. Important, timely, and fascinating, The Next Quest for the Historical Jesus is a must read for anyone seeking to understand Jesus of Nazareth. Contributors Michael P. Barber, Augustine Institute Graduate School of Theology, United States of America Giovanni B. Bazzana, Harvard Divinity School, United States of America Helen K. B...