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This Human is about the person who is doing the designing. There are many great design books in existence that teach us about design process, tools and methods. With the increasing popularity of design thinking and human-centered design we've also seen more material discussing various aspects of the practice. One missing aspect, almost in an ironic twist, is what it takes to be the actual person who is doing the designing. The name This Human is referring to that person. The person who needs to observe to gain insight, to makes sense of their observations in a way that isn't biased by their own world views. The person who needs to communicate in many different ways with many different intentions to communicate information which is often hard to access, difficult to grasp and just not that tangible. The person who is so passionate about having a positive impact they become exhausted one third of the way into their project. This book helps these people to learn more about themselves and how to think and be in their practice of design--to help them grasp all that is going on inside that then influences their creations.
How to design and market services to create outstanding customer experiences Service design thinking is the designing and marketing of services that improve the customer experience, and the interactions between the service providers and the customers. If you have two coffee shops right next to each other, and each sell the exact same coffee at the exact same price, service design is what makes you walk into one and not the other. Maybe one plays music and the other doesn't. Maybe one takes credit cards and the other is cash only. Maybe you like the layout of one over the other, or one has more comfortable seating. Maybe the staff at one is friendlier, or draws fun shapes on the top of their ...
Traditional hierarchical structures are falling – is your organisation ready? Emergent provides a handbook for navigating – and thriving in – the new cultural paradigm. More than a simple DIY for change, this book empowers organisations to diagnose change risk, address current shortcomings and adapt to the increasing current away from hierarchies to autonomous and interdependent networks. Unguided, most fail in their attempt; this shift exposes huge skills deficits, a lack of engagement, lack of value and meaning, market reach, penetration and more. Here, a twenty-year veteran of brand and culture transformation outlines a unique governance framework and blueprint for implementing and ...
One of very few books to bring together business and design, this collection features essays on topics ranging from branding and sustainability to business-driven design education. The centrepiece of the volume is an essay on simplicity in design by Per Mollerup, a distinguished Scandinavian designer, professor and author. Bolstering this are transcripts of two interviews with the former global art director for Nike for the 2012 London Olympics, paired with a paper on Nike’s design and marketing strategies for the Olympic Games. Other features include a transcript of an interview with Dan Formosa, a New York-based design consultant, design researcher and founding member of the iconic Smart...
In a sweeping vision for the future of work, Neumeier shows that the massive problems of the 21st century are largely the consequence of a paradigm shift—a shuddering gear-change from the familiar Industrial Age to the unfamiliar “Robotic Age,” an era of increasing man-machine collaboration. This change is creating the “Robot Curve,” an accelerating waterfall of obsolescence and opportunity that is currently reshuffling the fortunes of workers, companies, and national economies. It demonstrates how the cost and value of a unit of work go down as it moves from creative to skilled to rote, and, finally, to robotic. While the Robot Curve is dangerous to those with brittle or limited s...
The pathogenesis and progression of Alzheimer's disease is examined from the less-usual vantage point of the dysfunctional cerebrovasculature on amyloid formation, loss of neuronal homeostasis, synaptic changes, metabolic compromise, and cognitive decline. The book explores whether the cerebrovascular changes precede or follow clinical onset of the disease and the extent to which the pathological changes found in the brains of patients with Alzheimer's disease are related to cerebral blood flow, perfusion, and blood-brain barrier dysfunction.
"Directory of members" published as pt. 2 of Apr. 1954- issue.
With a foreword by Gillian Anderson and Jennifer Nadel 'A must-read for anyone with big ambitions' VIV GROSKOP FIND MEANING OWN YOUR POWER TRANSFORM YOUR WORLD Brita Fernandez Schmidt has spent 25 years championing women's rights across the world, nurturing her own fierce and inspiring others to do the same. Through a combination of guidance, storytelling and practical tools, her rallying call in Fears to Fierce will inspire you to realise your purpose and potential, ignite your fierce and create the life you have been dreaming of. 'Incredibly invigorating. Brita is a true visionary' AMIKA GEORGE 'Brita embodies what it is to live fiercely in life and work. This book inspires you to embrace your deepest fears and reframe them' EMMA GANNON
Hardbound. International Congress Series 1147This book features the proceedings of the presentations made at the III Pan-Pacific Conference on Brain Topography (BTOPPS III), 1-4 April 1997 held in the Tokyo Bay Area.At present, the study of brain topography covers diverse areas, including EEG, ERP, PET, SPECT, MEG, MRI, MRS, CT and NIR. Faithful to the conference slogan, Study hard and play hard, researchers representing different fields of study engaged in extremely animated and productive discussions.Manuscripts have been contributed by numerous presenters who took part in special lectures, didactic lectures, symposia, seminars and who created posters. Thanks to their cooperation, the book covers the latest studies by researchers who are at the forefront of different fields of study. The book has been organized in such a way that, by reading through it, all the latest information on brain topography is given. One of the objectives of BTOPPS I