Welcome to our book review site go-pdf.online!
You may have to Search all our reviewed books and magazines, click the sign up button below to create a free account.
Behavioral Finance
Von Kapitalmarktforschung bis Rechnungswesen: Behaviorial Finance Behavioral Finance, ein relativ neuer Trend zur Erklärung von unterschiedlichen Phänomenen in der Realität, zeigt vor allem die Verbindung zwischen kapitalmarktorientierter Finanzierung und verhaltenswissenschaftlichen Aspekten auf. Dieses Buch präsentiert die Forschungsergebnisse einer internationalen Autorenschaft. Sie reichen von der rein kapitalmarktorientierten Forschung über die Unternehmensfinanzierung und das Management bis hin zur Unternehmensrechnung und bieten großen Nutzen für die Praxis. Die Beiträge liefern nicht nur Studierenden und Forschenden an Universitäten und Fachhochschulen, sondern auch interessierten Praktikern neue und nützliche Erkenntnisse.
Economic Policy Uncertainty in Turkey
Uncertainty over economic policy plays a key role in economic outcomes. But evidence and quantification for emerging markets are elusive because of measurement and reverse causality issues. In this paper, we construct a news-based economic policy uncertainty (EPU) index for Turkey and assess how it affects Turkish firms. To disentangle the issues of endogeneity and reverse causality, we use a difference-in-differences approach, exploiting the fact that firms with a high share of irreversible investment are more exposed to policy uncertainty. In sectors with large irreversible investment EPU has a greater effect on growth, investment, and leverage. The results are robust to different definitions of investment irreversibility, lag structure, and selection of sectors.
Customer Relationship Management: A Databased Approach
Customer Relationship Management: A Data based Approach offers the promise of maximized profits for today s highly competitive businesses. This innovative book provides readers with the tools and techniques to effectively use CRM. It emphasizes the utilization of database marketing in order to build strong and profitable customer relationships. Kumar first describes how to implement database marketing and then looks at recent advances in CRM applications. Critical marketing issues like optimum resource allocation, purchase sequence, and the link between acquisition, retentions, and profitability are also examined on the basis of empirical findings.· CRM, Database Marketing, and Customer Value· CRM Industry Landscape· Strategic CRM· Implementing the CRM Strategy· Introduction to Customer-Based Marketing Metrics· Customer Value Metrics-Concepts and Practices· Using Databases· Designing Loyalty Programs· Effectiveness of Loyalty Programs· Data Mining· Campaign Management· Applications of Database Marketing in B-to-C and B-to-B Scenarios· Application of the Customer Value Framework to Marketing Decisions· Impact of CRM on Marketing Channels
Can We Live 150 Years?
"... guide to adopting healthy practices in order to extend one's life span. From delaying the aging process; to illnes prevention tiips; to proper breathing, dieting, and exercising; to keeping in optimim condition; to keeping toxins out of one's intestines, kidney, liver, and blood, "Can We Live 150 Years?" is an enthusiastically recommended supplement to Health & Medicine reference collections as well as Self-Improvement reading list"--Back cover.
ABSTRACT BOOK of I. INTERNATIONAL CONGRESS ON MEDICINAL AND AROMATIC PL ANTS
Dear Academicians, Readers and Educators, We are pleased to present the issue of the International Journal of Secondary Metabolite as a special issue entitled ‘I. International Congress on Medicinal and Aromatic Plants - “Natural And Healthy Life”’. This special issue contains some of scientific studies presented in the congress. Hosting the I. International Medical and Aromatic Plant Congress, held in Konya on 9-12 May 2017, by the coorperation T.R. Ministry of Forestry and Water Affairs, General Directorate of Forestry and Necmettin Erbakan University was a great honor for us. The total number of abstract submission for the congress was 1923. After the scientific evaluation, 85 abs...
Decision Making
This book offers an exciting new collection of recent research on the actual processes that humans use when making decisions in their everyday lives and in business situations. The contributors use cognitive psychological techniques to break down the constituent processes and set them in their social context. The contributors are from many different countries and draw upon a wide range of techniques, making this book a valuable resource to cognitive psychologists in applied settings, economists and managers.
Watchdog
Sharing stories of individual consumers, Watchdog shows how and why the Consumer Financial Protection Bureau was created in the aftermath of the 2008 financial crisis. The Bureau quickly became a powerful force for good, suing big banks for cheating or deceiving consumers, putting limits on predatory lenders, simplifying mortgage paperwork, safeguarding the mortgage market and the economy, and stepping in to help solve problems raised by individual consumers. Former Bureau director Richard Cordray tells a hopeful story of how our system can be reformed by putting government back on the side of the people.
Married to the Mouse
Joined together in an extraordinarily close relationship, Walt Disney World and Orlando, Florida, have become the world's most popular tourist destination. This intriguing book traces the history of the ups and downs of this "marriage" and tells the inside story of Disney's use and abuse of unparalleled governmental powers. 23 illustrations.
Tourist Destination Management
This book provides a wide-ranging overview of the current state of tourist destination management and presents important recent research in the field. Contemporary theoretical and methodological approaches to management and marketing are discussed, and innovative practices with respect to both urban and rural destinations are described with the aid of many interesting case studies from across Europe and beyond. In addition, the volume addresses key issues such as governance, cooperation, the use of social media, and sustainability. A variety of influences on tourism development are examined, and efficient strategies for making destinations distinct are explored. The book will be a welcome addition and update to the existing literature and will be of interest to academics and practitioners alike.
