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Behavioral Finance
Von Kapitalmarktforschung bis Rechnungswesen: Behaviorial Finance Behavioral Finance, ein relativ neuer Trend zur Erklärung von unterschiedlichen Phänomenen in der Realität, zeigt vor allem die Verbindung zwischen kapitalmarktorientierter Finanzierung und verhaltenswissenschaftlichen Aspekten auf. Dieses Buch präsentiert die Forschungsergebnisse einer internationalen Autorenschaft. Sie reichen von der rein kapitalmarktorientierten Forschung über die Unternehmensfinanzierung und das Management bis hin zur Unternehmensrechnung und bieten großen Nutzen für die Praxis. Die Beiträge liefern nicht nur Studierenden und Forschenden an Universitäten und Fachhochschulen, sondern auch interessierten Praktikern neue und nützliche Erkenntnisse.
Behaviorial Finance
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Economic Policy Uncertainty in Turkey
Uncertainty over economic policy plays a key role in economic outcomes. But evidence and quantification for emerging markets are elusive because of measurement and reverse causality issues. In this paper, we construct a news-based economic policy uncertainty (EPU) index for Turkey and assess how it affects Turkish firms. To disentangle the issues of endogeneity and reverse causality, we use a difference-in-differences approach, exploiting the fact that firms with a high share of irreversible investment are more exposed to policy uncertainty. In sectors with large irreversible investment EPU has a greater effect on growth, investment, and leverage. The results are robust to different definitions of investment irreversibility, lag structure, and selection of sectors.
Decision Making
This book offers an exciting new collection of recent research on the actual processes that humans use when making decisions in their everyday lives and in business situations. The contributors use cognitive psychological techniques to break down the constituent processes and set them in their social context. The contributors are from many different countries and draw upon a wide range of techniques, making this book a valuable resource to cognitive psychologists in applied settings, economists and managers.
Customer Relationship Management: A Databased Approach
Customer Relationship Management: A Data based Approach offers the promise of maximized profits for today s highly competitive businesses. This innovative book provides readers with the tools and techniques to effectively use CRM. It emphasizes the utilization of database marketing in order to build strong and profitable customer relationships. Kumar first describes how to implement database marketing and then looks at recent advances in CRM applications. Critical marketing issues like optimum resource allocation, purchase sequence, and the link between acquisition, retentions, and profitability are also examined on the basis of empirical findings.· CRM, Database Marketing, and Customer Value· CRM Industry Landscape· Strategic CRM· Implementing the CRM Strategy· Introduction to Customer-Based Marketing Metrics· Customer Value Metrics-Concepts and Practices· Using Databases· Designing Loyalty Programs· Effectiveness of Loyalty Programs· Data Mining· Campaign Management· Applications of Database Marketing in B-to-C and B-to-B Scenarios· Application of the Customer Value Framework to Marketing Decisions· Impact of CRM on Marketing Channels
ABSTRACT BOOK of I. INTERNATIONAL CONGRESS ON MEDICINAL AND AROMATIC PL ANTS
Dear Academicians, Readers and Educators, We are pleased to present the issue of the International Journal of Secondary Metabolite as a special issue entitled ‘I. International Congress on Medicinal and Aromatic Plants - “Natural And Healthy Life”’. This special issue contains some of scientific studies presented in the congress. Hosting the I. International Medical and Aromatic Plant Congress, held in Konya on 9-12 May 2017, by the coorperation T.R. Ministry of Forestry and Water Affairs, General Directorate of Forestry and Necmettin Erbakan University was a great honor for us. The total number of abstract submission for the congress was 1923. After the scientific evaluation, 85 abs...
Can We Live 150 Years?
"... guide to adopting healthy practices in order to extend one's life span. From delaying the aging process; to illnes prevention tiips; to proper breathing, dieting, and exercising; to keeping in optimim condition; to keeping toxins out of one's intestines, kidney, liver, and blood, "Can We Live 150 Years?" is an enthusiastically recommended supplement to Health & Medicine reference collections as well as Self-Improvement reading list"--Back cover.
Accountability, Performance Reporting, Comprehensive Audit
"Provides readers with the basic concepts, frameworks, tools and practice guidelines they need to begin their learning or careers in the area of comprehensive auditing." - introduction.
