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Reading Clocks, Alla Turca
Reading Clocks, Alla Turca explores the technological and social aspects of Ottoman temporal culture, where religious and secular powers competed and colluded for authority, the army tried to rationalize its systems of training and communication, and schoolboys complained about how long classes were. The conflicts that played out on the field of temporal systems were not along the axes one might expect, with secular, urban, rationalist, modernizing, and Europeanizing forces arrayed against rural, traditional, religious, and nationalist people and parties. Rather, religious institutions saw the rationalization of temporal culture as a way to extend their authority (the muezzin s call to praye...
The Routledge Handbook of Planning Megacities in the Global South
Cities are now home to 55% of the world’s population, and that number is rising. Urban populations across the world will continue to grow, including in megacities with populations over ten million. In 2016 there were 31 megacities globally, according to the United Nations’ World Cities Report, with 24 of those cities located in the Global South. That number is expected to rise to 41 by 2030, with all ten new megacities in the Global South where the processes of urbanization are intrinsically distinct from those in the Global North. The Routledge Handbook of Planning Megacities in the Global South provides rigorous comparative analyses, discussing the challenges, processes, best practices, and initiatives of urbanization in Middle America, South America, the Middle East, Africa, South Asia, East Asia, and Southeast Asia. This book is indispensable reading for students and scholars of urban planning, and its significance as a resource will only continue to grow as urbanization reshapes the global population.
Kucers' The Use of Antibiotics
Kucers’ The Use of Antibiotics is the definitive, internationally-authored reference, providing everything that the infectious diseases specialist and prescriber needs to know about antimicrobials in this vast and rapidly developing field. The much-expanded Seventh Edition comprises 4800 pages in 3 volumes in order to cover all new and existing therapies, and emerging drugs not yet fully licensed. Concentrating on the treatment of infectious diseases, the content is divided into four sections - antibiotics, anti-fungal drugs, anti-parasitic drugs, and anti-viral drugs - and is highly structured for ease of reference. Each chapter is organized in a consistent format, covering susceptibility...
National Image and Competitive Advantage
This book features in-depth analyses of interactions between brand, country and product images; real-life examples of country branding; and guidelines for managerial action, making it a usful resource for students of International Marketing, International Business and Consumer Behaviour as well as for international marketing managers, industry leaders and government officials. Subjects covered include: Consumers' perception of countries as sources for brands and products; how to utilize country try image by the firm; how to manage national promotion campaigns of country image; country of origin labeling requirements; the use of the made-in label as a trade barrier; and the future role of brand and country images in the age of eCommerce. Eugene D. Jaffe is Professor and Israel D. Nebenzahl is Associate Professor, both at the Graduate School of Business Administration, Bar-Ilan University, Israel.
Metareasoning
Experts report on the latest artificial intelligence research concerning reasoning about reasoning itself.
Blockchain for Cybersecurity and Privacy
Blockchain technology is defined as a decentralized system of distributed registers that are used to record data transactions on multiple computers. The reason this technology has gained popularity is that you can put any digital asset or transaction in the blocking chain, the industry does not matter. Blockchain technology has infiltrated all areas of our lives, from manufacturing to healthcare and beyond. Cybersecurity is an industry that has been significantly affected by this technology and may be more so in the future. Blockchain for Cybersecurity and Privacy: Architectures, Challenges, and Applications is an invaluable resource to discover the blockchain applications for cybersecurity ...
Contemporary Issues in Marketing and Consumer Behaviour
This third edition of Contemporary Issues in Marketing and Consumer Behaviour has been revised and updated to reflect the fast-changing world we live in. The new state of the art chapter on digital marketing digs deeply into two new frontiers of marketing which have significant impact on contemporary social life: influencer marketing, and online gaming. Other new topics help us to understand how marketing can perpetuate local and global inequality through creating and sustaining hierarchies of knowledge and influencing norms of race, disability, gender and sexual orientation. Topics new to this edition include: Digital Markets and Marketing Hierarchies of Knowledge in Marketing Marketing Ine...
