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"An original, proven approach to help you meet challenges head-on!" This very practical, easy-to-use reference provides field-tested organizational techniques to help principals become proactive, effective leaders of their schools. Invaluable for new and experienced administrators, this book focuses on five facets essential to all successful organizations-mission, strategy, organizational structure, people, and leadership-and outlines five areas of responsibility: Knowing your campus and addressing problems appropriately Providing staff with regular opportunities to discuss current theories and practices Involving teachers in the design and implementation of new initiatives Actively challenging the status quo Fostering a sense of community and shared beliefs
Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an unstoppable groundswell that affects every industry -- yet it's still utterly foreign to most companies running things now. When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Josh Bernoff and Charlene Li explain how to turn this threat into an opportunity. In this updated and exp...
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