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Boston Directory
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Groundswell, Expanded and Revised Edition
Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an unstoppable groundswell that affects every industry -- yet it's still utterly foreign to most companies running things now. When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Josh Bernoff and Charlene Li explain how to turn this threat into an opportunity. In this updated and exp...
The Principal's Field Manual
This user-friendly handbook focuses on five facets essential to successful organizations—mission, strategy, organizational structure, people, and leadership—to help principals become proactive, effective school leaders.
Picture Me as a Reindeer
Picture Me "TM" Cute As Can Bee, Picture Me "TM" Grown-up, Picture Me "TM" with my Grandma, Picture Me "TM" on Santa's Knee. Through these innovative, interactive and entertaining books, children see themselves accomplishing great feats and having magical adventures. Simply insert the child's photo into the book, and the child is in the middle of the action on each page.Through the creative role-play in each Picture Me "TM" Book, children can learn important lessons about life, social interaction and self-esteem -- all contributing factors to a higher IQ.Picture Me "TM" Books have earned their reputation as high-quality educational products that encourage children under the age of seven to learn to read. Our award-winning, patented products inspire the imaginations of young children like no other books can. New titles this year, including Picture Me "TM" as Mom's Little Helper, Picture Me "TM" as Dad's Little Helper and Picture Me "TM" Cuddly as a Bunny provide children with even more imaginative role-play fun.Perfect for the Christmas season, this book lets children get in on the holiday fun when they see themselves as a reindeer, an elf, an angel, and more.
