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The Making and Breaking of Classification Models in Linguistics
The book provides a methodological blueprint for the study of constructional alternations – using corpus-linguistic methods in combination with different types of experimental data. The book looks at a case study from Estonian. This morphologically rich language is typologically different from Indo-European languages such as English. Corpus-based studies allow us to detect patterns in the data and determine what is typical in the language. Experiments are needed to determine the upper and lower limits of human classification behaviour. They give us an idea of what is possible in a language and show how human classification behaviour is susceptible to more variation than corpus-based models lead us to believe. Corpora and forced choice data tell us that when we produce language, we prefer one construction. Acceptability judgement data tell us that when we comprehend language, we judge both constructions as acceptable. The book makes a theoretical contribution to the what, why, and how of constructional alternations.
The 1980’s: A Decade of Marketing Challenges
This volume includes the full proceedings from the 1981 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida with the theme The 1980’s: A Decade of Marketing Challenges. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, industrial marketing, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at l...
The Effects of the Mass Media on the Use and Abuse of Alcohol
Assesses the presentation of alcohol in the mass media. Intended to stimulate policy-relevant research. Contains a collection of articles on: the mass media, alcohol, and culture: an overview; a review of research on alcohol advertising and media content; advertising and marketing: applying the principles, practices , and outcomes to alcoholic beverages; health promotion: public service announcements, media campaigns, and media advocacy; and a synthesis of the issues. Illustrated.
Handbook of Marketing and Society
Marketing scholars have a long history of conducting research on how marketing affects the welfare of society. A significant body of knowledge has developed to look beyond marketing's impact on the corporate bottom line towards the affects of marketing on consumer sovereignty, public health, economic growth, and other aspect of societal welfare. The large and growing amount of research has become fragmented and diverse. There is a need for a volume to pull all of this research together to facilitate the assessment of what we have learned and what we need to study further. This volume fills that need! Handbook of Marketing and Society presents the first comprehensive, in-depth examination of ...
Current Catalog
First multi-year cumulation covers six years: 1965-70.
Ibss: Economics: 1995
The IBSS is the essential tool for librarians, university departments, research institutions and any public or private institutions whose work requires access to up-to-date and comprehensive knowledge of the social sciences.
