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Multivariate Analysis for Strategic Decisions
For more than 25 years Michael Lieberman used his statistical paintbrush to define problems and set in motion the process that links the producers, customers, and end users to the marketer through information. This information is used to identify and define marketing opportunities and problems and improve one's understanding of marketing as a process. When embarking on a strategic decision, it is often best to start at the end: What does the client want in his hand at the end of the process? This volume is a collection of procedures based on statistical methods and inference to solve strategic marketing issues, define choice motives, forecast the optimum price of items, instruct graphically what the marketing problem needs to solve, and discuss thought within the marketing, research, and strategic consulting industries.
Social
Being social is as fundamental to our survival as our ability to navigate the world through vision and reason. In this book, Matthew Lieberman draws on the latest research in the newly emerging field of social cognitive neuroscience to show that social interaction has moulded the evolution of our brains: we are wired to be social.
Marks' Basic Medical Biochemistry
This core textbook helps medical students bridge the gap between biochemistry, physiology, and clinical care. The strength of Mark's Basic Medical Biochemistry is that it starts with the patient—the metabolic and nutritional needs of the human body (easy for students to understand)—as opposed to explanations of complex chemical theory. Mark's Basic empahsizes clinical correlations throughout the text and links biochemical concepts to physiology and pathophysiology, using patient vignettes as the context. These specific and memorable mock patient cases are followed throughout the chapter to pose questions, illustrate core concepts, and help students remember and apply biochemical priniciples within the context of clinical practice.
Ibiza Man
In Ibiza Man, Michael Lieberman gathers an array of inventive and unforgettable stories. In this, his second collection, he demonstrates his abilities in precisely distilled, unflinchingly honest studies of human connection and disconnection. From the deliverance of an English working girl's dysfunctional relationship to a spoiled aristocrat by the mysterious Ibiza man; the fate of a trouble female attorney's long lost lover revealed at a lunch with Mike Arnold; a rock star's return to his twentieth high school reunion, including a dance with his most potent past muse; to the punch line, the exclamation point to a well-intentioned, but disastrous family reunion, Lieberman evokes painful and tender truths, poetic, painful, and deeply political. The well-meaning protagonists of Ibiza Man are caught to both disastrous and hilarious effect in the maelstrom of family and social upheaval, life in the modern world, and the intimate connection between the foreign, familiar, and the inescapably human. In Ibiza Man Michael Lieberman delves deep into the heart of modern life in a work that overflows with hilarity, heartache, and irony.
The Molecule of More
Why are we obsessed with the things we want only to be bored when we get them? Why is addiction perfectly logical to an addict? Why does love change so quickly from passion to indifference? Why are some people die-hard liberals and others hardcore conservatives? Why are we always hopeful for solutions even in the darkest times—and so good at figuring them out? The answer is found in a single chemical in your brain: dopamine. Dopamine ensured the survival of early man. Thousands of years later, it is the source of our most basic behaviors and cultural ideas—and progress itself. Dopamine is the chemical of desire that always asks for more—more stuff, more stimulation, and more surprises....
The Tale of Mark Levine
As his plane touches down in Fort-de-France, Martinique, Mark Levine, thirty-five, single, professor of law at New York University, resident of the Manhattan's Upper West Side, modern orthodox Jew, semi-famous novelist, cynical judge of other people, malcontent, nonconformist, and closet drunk decides to kill his ex-fiancée's mother. He has ten days to plan it. Instead, on the accidental getaway with old pal Raphael Tahar Jerusalem police officer, buddy from university days past and obnoxious master of fornication Mark Levine meets 'Monica', an exquisite dancer who sports that Club Caribe tag. The mystical fog that wraps her inspires Mark to write his first fresh work in three years. On his...
Principles of Plasma Discharges and Materials Processing
A new edition of this industry classic on the principles of plasma processing Plasma-based technology and materials processes have been central to the revolution of the last half-century in micro- and nano-electronics. From anisotropic plasma etching on microprocessors, memory, and analog chips, to plasma deposition for creating solar panels and flat-panel displays, plasma-based materials processes have reached huge areas of technology. As key technologies scale down in size from the nano- to the atomic level, further developments in plasma materials processing will only become more essential. Principles of Plasma Discharges and Materials Processing is the foundational introduction to the su...
American Jewry's Challenge
Watershed events - including the second Palestinian uprising in 2000, September 11 2001 and the Iraq war - have created major challenges for American Jewry, leading to changes in its perceptions and environment. Through conversations with some of America's most influential Jewish leaders, Manfred Gerstenfeld sheds light on the how the tumultuous events of recent years have affected and will continue to influence the American Jewish population. These include issues surrounding education, assimilation and revitalization, relationships with other religious communities, anti-Semitism and generational change. Of enormous historical value, American Jewry's Challenge serves as a time capsule capturing American Jewry at the dawn of the 21st century.
The Railway Magazine
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