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This book introduces the main concepts of microeconomics to upper division undergraduate students or first year graduate students who have undergone at least one elementary calculus course. The book fully integrates graphical and mathematical concepts and offers over 150 analytical examples demonstrating numerical solutions. The book has a strong theoretical basis but shows how microeconomics can be brought to bear on the real world. New Features for this edition include: an incorporation of the theory of stock externalities associated with greenhouse gases development of the section on insurance with particular reference to the new US healthcare program greater integration of game theoretic concepts throughout the book. The book’s style is accessible, but also rigorous. Mathematical examples are provided throughout the book, in particular for key concepts and the result is a balanced approach in terms of prose, graphics, and mathematics.
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This book introduces the main concepts of microeconomics to students who have undergone at least one elementary calculus course. It fully integrates graphical and mathematical concepts and offers analytical examples demonstrating numerical solutions. The book has a strong theoretical basis but shows how microeconomics can be brought to bear on the real world. New Features for this edition include: An incorporation of the theory of stock externalities associated with greenhouse gases ; Development of the section on insurance with particular reference to the new US healthcare program ; greater integration of game theoretic concepts throughout the book. The book's style is accessible, but also rigorous. Mathematical examples are provided throughout the book, in particular for key concepts and the result is a balanced approach in terms of prose, graphics, and mathematics.
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Can hunger be a good business? Yes, and in fact, it is the only business that has ever been. Whatever the business you are in, you are in the hunger business: hunger for food, hunger for clothing, hunger for transportation, etc. This book extends the notion of Social Entrepreneurship and places it into a bigger picture: the entrepreneurship for the masses. The book revisits every aspect of business administration (microeconomics, marketing, operations and innovation) and turns them into powerful tools to help normal people make the World around them a better place. The book brings with it three key innovations: - A presentation of Marketing in a way that can be understood even by children; - A step by step innovation process that can turn anyone into a new Steve Jobs; - A pure excel-based operation simulation model. All the revenues generated from the book sale will be used exclusively in the financing of social enterprises around the World through the crowd funding portal www.WOHAOO.com.