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The Logistic Revolution
In The Logistic Revolution, Richard Vahrenkamp discusses the political and economic factors which have led to the rise of logistics in Europe in the context of the mass consumption society. Not only does he show the ascent of truck transport in the 1920s to satisfy consumer needs and the importance of the European motorway infrastructure for the development of modern logistics, he also sheds light on the dimension that freight transport has acquired in Europe and on the organizations that have been created in Europe to enable and facilitate cross border goods transports. Other than in the US, the national transport markets in Europe were initially uncoordinated. It was only in the process of European unification that transport markets for truck freight and associated logistics systems became Europe wide. This change was accompanied by the struggle between rail and truck.
Practice-Oriented Marketing
Ralf Kreutzer has once again succeeded in setting the right priorities. He makes it convincingly clear that the proven basics in marketing are also valid in the online and digital age. Predict: especially worth reading! Prof. Dr. Dr. h. c. Wolfgang Fritz, Technical University of Braunschweig and University of Vienna The 6th edition has been extensively revised and supplemented with important, current topics of online marketing and digitalization. This further enhances the strengths of the previous editions. Prof. Dr. Klaus Gutknecht, University of Applied Sciences Munich The author encourages critical thinking about the content presented through the use of "mnemonic boxes" and "food for thou...
Management Ideas
This book offers a short history of business administration in four parts. Part 1 takes the reader from 8000 BCE with the development of simple control techniques to the middle of the nineteenth century. At this time, normative, empirical, and theoretical approaches to business problems in the industrial area were developed. Furthermore, more powerful methodologies came into use. In Part 2, the criteria for science are discussed and related to the development of business administration as a science at the beginning of the twentieth century. Part 3 demonstrates, using Germany as an example, the development of business administration as strongly influenced by its societal environment. The case...
B-to-B Electronic Marketplaces
Evi Hartmann discusses the following research questions: What is the relation between a given purchase situation and the characteristics of a B-to-B E-marketplace? Can a fit between the two be defined from a relationship perspective? How does the interplay between the purchase situation and the B-to-B E-marketplace characteristics influence the success of a supplier relationship?
