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The Age of Persuasion
Stop to consider the culture of the 21st century: Each morning, you might hear a half–dozen ads on the radio before your feet touch the floor. Staggering out of bed, you'll pass brand logos on your clothing and in your bathroom. By the end of the day, hundreds — perhaps thousands — of marketing messages have targeted you. And yet so little is understood about how marketing affects our lives, our society, and our world. Enter Terry O'Reilly and Mike Tennant, the ad men behind The Age of Persuasion, the popular radio show broadcast on the Canadian Broadcasting Corporation and Sirius Radio. They have made it their mission to share the back–room story of modern marketing, entertaining as...
Measuring Good Business
What's a good company? Environmental, Social and Governance (ESG) investing is transforming the world of business and finance. Investors are using data on issues like climate and diversity to enhance returns and make an impact. But with scepticism creeping in, how far can we trust the numbers? Is all this data making a difference to people and planet, and have we actually lost sight of what we are measuring and why? Measuring Good Business explains what we can measure – and calls for honesty about what we can't. This is the first book to look at the numbers behind the ESG revolution. It sets out a bold blueprint to revolutionise the data based on bottom-up, inclusive metrics, customised da...
ABC互動英語 2021 年 2 月號 No.224 【有聲版】【基礎、活用】
ABC Interactive English No. 224 February, 2021 Contents 每日一句 Buying and Selling Things 用英語買賣東西 本月焦點 Sports 運動項目大集合 What Sports Do You Play? 全民動起來 品格英語 Don't Look Down On Yourself 不要看輕自己 短篇故事集 The Story of Nian 年獸的故事 文法補給站 Climate Shock 氣候衝擊 Weather Report 天氣預報 畫中有話 Buying a New Smartphone 購買新手機 世界好望角 Plastic Is Polluting Our Lives and the World 塑膠汙染：全球的共通課題 活用ABC Traveling as a Backpacker 旅遊英語：背包客攻略 流行最前線 Fighting Childhood Hunger 搶救受飢兒，需要你我伸出援手 安妮信箱 A Surprising Story 一則驚人的故事 克漏字測驗 Cooking Is Good for Your Soul 下廚有益心靈 小人物大視界 Lang Lang: A Concert Pianist like No Other 郎朗：獨一無二的鋼琴家 悠遊文化 Why the French Love to Complain 法國人愛抱怨的原因 ABC長知識 Doctors Without Borders 跨越邊境的大愛――無國界醫生 聽說圖寫 Appliances of the Month 家電廣告 本月之星 吳映潔
ABC互動英語 2024 年 3 月號 No.261 【有聲版】【基礎、活用】
每日一句 Free-Time Activities 休閒活動實用句 本月焦點 Musical Instruments 樂器 What Musical Instruments Do You Play? 樂器百百種，你會哪一種？ 流行最前線 Take Your Own Studio Photos 棚拍DIY 盡享自拍的百變魅力 畫中有話 Getting Alterations 修改衣服 文法補給站 A Special Exhibit 特別的展覽 A Poor Excuse 拙劣的藉口 短篇故事集 A Service of Love 〈愛的奉獻〉 活用ABC Borrowing and Lending 借用東西的實用英語 品格英語 Become a Better Person—Take a Risk 放膽冒險，成就更好的自我 克漏字測驗 Universities Offer Mental Health Leave for Students 大學提供學生心理健康假 安妮信箱 When I Grow Up 長大以後 玩味生活 Wildlife Tourism: Traveling for the Animals 野生動物旅遊的美麗與哀愁 小人物大視界 Amanda Gorman: Using Her Words for Good 艾曼達‧高曼：用文字翻轉世界 小地方大玩意 National Kaohsiung Center for the Arts 衛武營國家藝術文化中心 ABC長知識 Myths About a Rabbit’s Diet1 兔子飲食迷思大解密 聽說圖寫 City Pass 城市通票 本月之星 理想混蛋
ABC互動英語 2020年 3 月號 No.213 【有聲版】【基礎、活用】
適用對象：國中小學生~成人，英語基礎初學者 ABC互動英語雜誌專為初學者所編訂，是打好英語基礎的最佳選擇，內容活潑、實用、有趣，以圖解式情境教學，讓學英語像學母語一樣輕鬆自然，終結您英語學習的痛苦！ ►購買完整紙本書請上：https://goo.gl/KB3Ia0 圖解字典 At a Library 圖書館 本月焦點 Using a Library 第一次借書就上手 品格英語 Mind Your Manners 禮儀的重要 名人傳記 Marie Curie: A Scientist like No Other 居禮夫人：偉大的女性科學家 世界好望角 International Women’s Day: A Day for Celebrating Women 國際婦女節：為女性發聲 英語愛說笑 A Job...
ABC互動英語 2021 年 5 月號 No.227 【有聲版】【基礎、活用】
ABC Interactive English No. 227 May, 2021 Contents 每日一句 Clothes and Shoe Shopping 購買衣物與鞋子的好用句 本月焦點 Recreational Activities 休閒娛樂活動 Great Activities for Your Free Time 空閒時間這樣玩 世界好望角 Do as the Italians—Have Slow Meals 義大利人的慢食主義 活用ABC Road Travel: Getting Around with Vehicle Sharing Systems 搭乘共享交通工具 品格英語 Do You Have a Sense of Humor? 你的人生需要一點幽默感 畫中有話 A Mother's Day Celebration 慶祝母親節 流行最前線 Taiwan's COVID-19 Lessons for the World 臺灣對抗新冠肺炎的成功經驗 安妮信箱 Reading Is Fun 閱讀的樂趣 英語愛說笑 ...
ABC互動英語 2021 年 8 月號 No.230 【有聲版】【基礎、活用】
ABC Interactive English No. 230 August, 2021 Contents 每日一句 Interview English 英語面試實用句 本月焦點 Furniture 家具大集錦 Making a Place Ready for Living 布置新家的樂趣 品格英語 How to Take Rejection 面對拒絕，你該怎麼辦？ 畫中有話 Celebrating Chinese Valentine’s Day 慶祝七夕情人節 流行最前線 Pokémon Celebrates Its 25th Birthday 寶可夢歡慶二十五週年 文法補給站 A Friend’s Wedding 參加朋友的婚宴 Under the Weather 身體不適 玩味生活 What You Need to Know About Late-Night Snacks 聰明吃宵夜 活用ABC Going Out on a Date 生活英語：約會教戰守則 短篇故事集 The Shepherd Boy 〈聰明...
Adcreep
Advertising is everywhere. By some estimates, the average American is exposed to over 3,000 advertisements each day. Whether we realize it or not, "adcreep"—modern marketing's march to create a world where advertising can be expected anywhere and anytime—has come, transforming not just our purchasing decisions, but our relationships, our sense of self, and the way we navigate all spaces, public and private. Adcreep journeys through the curious and sometimes troubling world of modern advertising. Mark Bartholomew exposes an array of marketing techniques that might seem like the stuff of science fiction: neuromarketing, biometric scans, automated online spies, and facial recognition techno...
ABC互動英語 2023 年 4 月號 No.250【有聲版】【基礎、活用】
ABC Interactive English No. 250 April, 2023 Contents 每日一句 Leisure Time 休閒娛樂相關英語 本月焦點 Emotions 各種情緒 How Do You Feel? 認識自己的情緒 世界好望角 The Smallest Country in the World—Sealand 全世界最小的國家——西蘭公國 活用ABC Gossip and Rumors 用英語聊八卦 品格英語 A Limit of Your Kindness 仁慈的界限 畫中有話 Getting Glasses 配眼鏡 流行最前線 The Joys of Bubble Tea 珍珠奶茶的魅力 文法補給站 Complaining About the Chores 抱怨家事 To Err Is Human 人非聖賢 短篇故事集 The Robin and the Bear 〈知更鳥與熊〉 安妮信箱 Are You Happy? 你快樂嗎？ 克漏字測驗 Cuba’s Coco Taxis 古巴的椰子計程車 悠遊文化 Equal Pay Day: Help Stop the Gender Pay Gap 同酬日：終結性別薪資差距 小地方大玩意 The Best of the Maldives 馬爾地夫：天堂島國 ABC長知識 The Future Library Will Take a Century to Complete 未來圖書館的百年大業 聽說圖寫 ABC Food Bank ABC食物銀行 本月之星 林昱君
