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STRATEGIC MANAGEMENT
Primarily intended for the postgraduate students of commerce and management, this compact text covers all the topics prescribed in almost all universities and autonomous institutes in India. Each concept is explained with the help of many real-life examples from the Indian context. Considering the fact that the understanding of the concept of strategic intent is prerequisite to the understanding of strategic management, the chapter on strategic intent is included which brings out the differences between various elements of strategic intent. It also covers the current happenings in the businesses from the Indian context. Similarly, a topic on strategic choice has been discussed at length beca...
INDUSTRIAL MARKETING
The book would serve as a standard textbook on the subject of Industrial Marketing, and thus, will be useful for students of management. This book is aimed at providing better conceptual understanding of the industrial marketing, as well as, enhancing the skills required in its practice. The book begins with the review of fundamentals of marketing, concepts in industrial marketing, industrial marketing environment, gathering market intelligence, organisational buying behaviour, and segmentation and positioning in industrial marketing. Then, it goes on to give an insightful analysis of product mix, price mix, marketing channels, marketing control, and project marketing. The text concludes wit...
Civil and Environmental Engineering: Concepts, Methodologies, Tools, and Applications
Civil and environmental engineers work together to develop, build, and maintain the man-made and natural environments that make up the infrastructures and ecosystems in which we live and thrive. Civil and Environmental Engineering: Concepts, Methodologies, Tools, and Applications is a comprehensive multi-volume publication showcasing the best research on topics pertaining to road design, building maintenance and construction, transportation, earthquake engineering, waste and pollution management, and water resources management and engineering. Through its broad and extensive coverage on a variety of crucial concepts in the field of civil engineering, and its subfield of environmental engineering, this multi-volume work is an essential addition to the library collections of academic and government institutions and appropriately meets the research needs of engineers, environmental specialists, researchers, and graduate-level students.
NTA UGC NET/SET/JRF
This book contain updated syllabus of UGC NET MANAGEMENT. This book provide overview of the syllabus of NET to aspirant who want to qualify NET/JRF in management.
MARKETING MANAGEMENT
This book cover syllabus of marketing and provide overview of marketing to students. Help students to enhance knowledge about marketing and its various aspects.
Project Marketing
This book is a comprehensive and practical guide to project marketing – a crucial aspect of businesses worldwide. It encompasses a variety of key infrastructure projects such as roads, airports, ports, power, irrigation, commercial, and industrial buildings. The volume: • Provides key definitions and discusses concepts such as segmentation, target marketing, positioning in projects, and organizational buyer behaviour. • Draws and adapts from extant marketing theory and provides real-life case studies to demonstrate application of concepts. • Focuses on project marketing logic, marketing mix, negotiation techniques, and strategies to aid contracting/subcontracting firms to realize better pricing and project profitability. An essential handbook for professional marketers and researchers, this book will be indispensable for B-Schools, project managers, entrepreneurs, infrastructure corporations, and start-ups. It will serve as a key text to foster hassle-free relationships between different business actors and reduce roadblocks such as time and cost escalation, litigation, and the like.
Rapid Automation: Concepts, Methodologies, Tools, and Applications
Through expanded intelligence, the use of robotics has fundamentally transformed the business industry. Providing successful techniques in robotic design allows for increased autonomous mobility, which leads to a greater productivity and production level. Rapid Automation: Concepts, Methodologies, Tools, and Applications provides innovative insights into the state-of-the-art technologies in the design and development of robotics and their real-world applications in business processes. Highlighting a range of topics such as workflow automation tools, human-computer interaction, and swarm robotics, this multi-volume book is ideally designed for computer engineers, business managers, robotic developers, business and IT professionals, academicians, and researchers.
