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Flux
The past decade has seen a number of developments that threaten the very fabric of how marketing activities have traditionally been conducted. On one hand, consumers are increasingly socially networked and value-conscious, with heightened expectations of how companies will react to their demands. Along with the challenges, however, come new opportunities: the growth of behavioural economics and the emergence of new data collection techniques, for instance, give marketers unprecedented access to previously hidden aspects of consumer behavior. Clearly, ‘business as usual’ is not an option for marketing managers who want their firms to stay in the game. To help managers adapt to the rapidly...
China's Strategic Seapower
Using major new documentary sources, the authors tell the story of why and how China built its nuclear submarine flotilla and the impact of that development on the nation's politics, technology, industry, and strategy.
Dialogues
The URA periodical is an annual open-access publication, which will accompany the Sino-German research and development project Urban-Rural Assembly (URA, 01LE1804A-D), sponsored by the German Federal Ministry of Education and Research (BMBF) as part of the FONA program Sustainable Development of Urban Regions (NUR). By combining scientific texts and essays, photographic works, and/or ethnographic studies including interviews, spatial mapping and drawings, the URA periodical will seek to bridge academic, practice and policy discourses around global sustainability challenges and integrated planning and governance approaches at the urban rural interface. Der URA-Sammelband ist eine jährliche O...
Multi-Physics and Multi-Scale Modeling and Simulation Methods for Nuclear Reactor Application
A nuclear reactor operates in an environment where complex multi-physics and multi-scale phenomena exist, and it requires consideration of coupling among neutronics, thermal hydraulics, fuel performance, chemical dynamics, and coupling between the reactor core and first circuit. Safe, reliable, and economical operation can be achieved by leveraging high-fidelity numerical simulation, and proper considerations for coupling among different physics and required to provide powerful numerical simulation tools. In the past simplistic models for some of the physics phenomena are used, with the recent development of advanced numerical methods, software design, and high-performance computing power, the appeal of multi-physics and multi-scale modeling and simulation has been broadened.
Engineering Education and Management
This is the proceedings of the selected papers presented at 2011 International Conference on Engineering Education and Management (ICEEM2011) held in Guangzhou, China, during November 18-20, 2011. ICEEM2011 is one of the most important conferences in the field of Engineering Education and Management and is co-organized by Guangzhou University, The University of New South Wales, Zhejiang University and Xi’an Jiaotong University. The conference aims to provide a high-level international forum for scientists, engineers, and students to present their new advances and research results in the field of Engineering Education and Management. This volume comprises 121 papers selected from over 400 p...
Intelligent Computing Technology
This book constitutes the first of 3 volumes of refereed conference proceedings of the 8th International Conference on Intelligent Computing, ICIC 2012, held in Huangshan, China, in July 2012. The 242 revised full papers presented were carefully reviewed and selected from 753 submissions. The 84 papers included in this volume are organized in topical sections on evolutionary learning and genetic algorithms, fuzzy theory and models, swarm intelligence and optimization, kernel methods and supporting vector machines, nature inspired computing and optimization, systems biology and computational biology, knowledge discovery and data mining, graph theory and algorithms, machine learning theory and...
Emerging Intelligent Computing Technology and Applications
This book constitutes the refereed proceedings of the 8th International Conference on Intelligent Computing, ICIC 2012, held in Huangshan, China, in July 2012. The 242 revised full papers presented in the three volumes LNCS 7389, LNAI 7390, and CCIS 304 were carefully reviewed and selected from 753 submissions. The papers in this volume (CCIS 304) are organized in topical sections on Neural Networks; Particle Swarm Optimization and Niche Technology; Kernel Methods and Supporting Vector Machines; Biology Inspired Computing and Optimization; Knowledge Discovery and Data Mining; Intelligent Computing in Bioinformatics; Intelligent Computing in Pattern Recognition; Intelligent Computing in Image Processing; Intelligent Computing in Computer Vision; Intelligent Control and Automation; Knowledge Representation/Reasoning and Expert Systems; Advances in Information Security; Protein and Gene Bioinformatics; Soft Computing and Bio-Inspired Techiques in Real-World Applications; Bio-Inspired Computing and Applications.
Information Retrieval Technology
This book constitutes the refereed proceedings of the Third Asia Information Retrieval Symposium, AIRS 2006. The book presents 34 revised full papers and 24 revised poster papers. All current issues in information retrieval are addressed: applications, systems, technologies and theoretical aspects of information retrieval in text, audio, image, video and multi-media data. The papers are organized in topical sections on text retrieval, search and extraction, text classification and indexing, and more.
