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PCI Express System Architecture
••PCI EXPRESS is considered to be the most general purpose bus so it should appeal to a wide audience in this arena.•Today's buses are becoming more specialized to meet the needs of the particular system applications, building the need for this book.•Mindshare and their only competitor in this space, Solari, team up in this new book.
Protected Mode Software Architecture
Anyone writing real-time operating systems, multi-task operating systems, or device drivers for these systems needs to be able to do assembly language protected-mode programming. Protected Mode Software Architecture helps readers understand the problems that single-task and multitasking operating systems must deal with, and then examines each component of both the real and protected mode software architectures of the post-286 Intel processors.
Pentium Pro and Pentium II System Architecture
With nearly 50,000 copies sold since its 1997 release, "Pentium Pro Processor System Architecture" is now updated in a second edition to include the Pentium II processor and MMX technology. The Pentium II processor adds MMX technology, which consists of 57 new instructions designed to enrich and accelerate multimedia and communications.
The Mind Share Market
The definitive reference on free vs. paid business models. Marketing has been practiced for centuries around one central tenet: creating an effective message to potential customers so as to generate sales and profits. This method, while proven, is flawed by incompleteness: the message carries no value; only what is sold does. In recent decades, marketers added value to advertising and created so-called "free products". The Mind Share Market uncovers this hidden customer segment that can make or break a business. Through the story of Maria Ezrati, CEO of Etymologic Corporation and over 15 real world examples, executives and managers in all industries will find a philosophical and practical blueprint to understand the dynamics of a zero price.
Mindshare
Marketers often use the term mindshare to illustrate the popularity of a brand. But its implications go much deeper than influencing purchase behavior. Mindshare is a gift-a form of creative commerce and collective intelligence. Told in a rich, lyrical style, Mindshare is a portrait of the modern creative mind and a narrative of its process, a practical guide, and a plea for ambition that captures the imagination by exploring the dynamic nature of creativity and innovation as a multifaceted, integrated craft and the creation of consciousness. This book explores innovation within the audacious scope and framework that truly illustrates its paradoxical and kaleidoscopic nature. It empowers us ...
Plug and Play System Architecture
Learn Microsoft's major new PC hardware standard.
InfiniBand Network Architecture
Featuring the successful MindShare style and format, this is a complete guide to Infiniband architecture, a new interconnect architecture standard designed to significantly boost data transfers between servers, server clusters, and peripherals. The book is based on MindShare's successful Infinband courses.
Capture the Mindshare and the Market Share Will Follow
Capture the Mindshare and the Market Share Will Follow reveals how strong branding creates awareness, provides authentic value, motivates others to act, and builds long-term customer loyalty based on trust and respect. Author Libby Gill helps businesses define and articulate their unique brand promise by exploring case studies and client success stories to help readers master the Six Core Mindshare Methods, including concepts to Clarify, Commit, Collaborate, Connect, Communicate, and Contribute.Readers will see their relationships deepen, opportunities expand, and careers flourish as they learn to differentiate themselves in a competitive environment by promising and delivering massive value.
HyperTransport System Architecture
Important book with no competition based on a successful course from Mindshare.
