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Tourism Events in Asia
The roles and impacts of planned events within tourism are of increasing importance for destination competitiveness. Tourism Events in Asia is a unique contribution to the understanding of the impacts of events in the development planning, promotion and marketing of destinations in the rapidly growing tourism market of Asia. Balancing theory and practical examples, the book analyses the tools and techniques of branding, marketing and media involvement as well as visitor motivations for successful tourism events in Asia. It reviews a range of different event types from dark tourism festivals, film tourism festivals, cultural heritage tourism festivals, food tourism festivals, business events, sports events; and meeting, incentives, conferences and exhibitions (MICE) and much more. Written by an international team of authors, this book is essential reading for anyone interested in the Asian tourism events market and will be a valuable resource for students and researchers of events, tourism, marketing and branding.
International Best Practice in Event Management
If you want to uplift your career as an event manager in the global events industry, this book will be a trusted friend and a powerful tool in helping your work to meet the international best practice standard. Written as a practical book on event management with a writing style that is as reader-friendly as possible, this book covers all aspects of staging an event--preparing, planning, developing a business plan, designing the concept, selecting the venue, managing health, safety, security and emergencies at the event, managing people at the event, and evaluating the success of the event. The contents of this book have been aligned to the national occupational standards for the United Kingdom's events industry. Thus, this book offers the reader not only a relevant best practice book, but also the current one for their professional reference.
Fascinated by Languages
A discussion of the problems encountered translating the Bible into many different languages.
The Palgrave Biographical Encyclopedia of Psychology in Latin America
This biographical encyclopedia will provide the first comprehensive reference work on leading scholars and professionals who have contributed to the development and institutionalization of psychology in Latin America. The figures biographed will include scholars who have made a significant theoretical contribution to the discipline, as well as, practitioners and those who have contributed to the institutionalization of psychology, through their work in scientific organisations, professional bodies and publications. All persons included are recognized authorities and either natives of, or long-term residents in the region. It will offer an invaluable reference point, in particular for scholars of the history of psychology, Latin American studies, the history of science, and global psychology; as well as for historians, psychologists and social scientists seeking international perspectives on the development of the discipline.
Language in Our Brain
A comprehensive account of the neurobiological basis of language, arguing that species-specific brain differences may be at the root of the human capacity for language. Language makes us human. It is an intrinsic part of us, although we seldom think about it. Language is also an extremely complex entity with subcomponents responsible for its phonological, syntactic, and semantic aspects. In this landmark work, Angela Friederici offers a comprehensive account of these subcomponents and how they are integrated. Tracing the neurobiological basis of language across brain regions in humans and other primate species, she argues that species-specific brain differences may be at the root of the huma...
Gray's Surgical Anatomy E-Book
Written and edited by expert surgeons in collaboration with a world-renowned anatomist, this exquisitely illustrated reference consolidates surgical, anatomical and technical knowledge for the entire human body in a single volume. Part of the highly respected Gray's 'family,' this new resource brings to life the applied anatomical knowledge that is critically important in the operating room, with a high level of detail to ensure safe and effective surgical practice. Gray's Surgical Anatomy is unique in the field: effectively a textbook of regional anatomy, a dissection manual, and an atlas of operative procedures – making it an invaluable resource for surgeons and surgical trainees at all ...
The Languages and Linguistics of Mexico and Northern Central America
The handbook provides a thorough survey of the languages pertaining to the Mesoamerican culture region, including a wealth of new research on synchronic structures and historical linguistics of lesser known languages, also including sign languages. The volume moreover features overviews of recent research on topics such as language acquisition and the expression of spatial orientation across languages of the region.
The Unspoken Rules
Named one of 10 Best New Management Books for 2022 by Thinkers50 A Wall Street Journal Bestseller "...this guide provides readers with much more than just early careers advice; it can help everyone from interns to CEOs." — a Financial Times top title You've landed a job. Now what? No one tells you how to navigate your first day in a new role. No one tells you how to take ownership, manage expectations, or handle workplace politics. No one tells you how to get promoted. The answers to these professional unknowns lie in the unspoken rules—the certain ways of doing things that managers expect but don't explain and that top performers do but don't realize. The problem is, these rules aren't ...
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