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Brandjack
Containing 90+ case studies including BP, Beyoncé, Pizza Hut and Chrysler, this is the first book to analyze brandjacking - when organizations lose control of their brand's image online. Combining crisis communication and social media, this book charts the trend's growth, offering advice to those who find themselves at the mercy of brand pirates.
Ecology of Saprotrophic Basidiomycetes
The breadth and depth of understanding of many areas concerning basidiomycetes has increased dramatically since the premier publication of Frankland et al., Decomposer Basidiomycetes: their Biology and Ecology. New vistas have opened up with the advent of powerful computing, modeling and molecular approaches helping to greatly increase the general understanding of the ecology of basidiomycetes. This is tantamount to understanding the role of fungi in natural ecosystems because they are major agents of decomposition and nutrient cycling. These remarkable advances have been incorporated into this volume that discusses all aspects of saprotrophic basidiomycete ecology.
Ecological Genomics
Researchers in the field of ecological genomics aim to determine how a genome or a population of genomes interacts with its environment across ecological and evolutionary timescales. Ecological genomics is trans-disciplinary by nature. Ecologists have turned to genomics to be able to elucidate the mechanistic bases of the biodiversity their research tries to understand. Genomicists have turned to ecology in order to better explain the functional cellular and molecular variation they observed in their model organisms. We provide an advanced-level book that covers this recent research and proposes future development for this field. A synthesis of the field of ecological genomics emerges from t...
Biodiversity in Dead Wood
A comprehensive overview of wood-inhabiting fungi, insects and vertebrates, discussing habitat requirements along with strategies for maintaining biodiversity.
North American Boletes
North American Boletes is the first comprehensive guide to an extraordinary and highly prized group of mushrooms known for their beautiful colors, distinctive features, relative abundance, and edibility. The scope of this work goes beyond the identification of species. The authors consider the symbiotic relationship boletes share with higher plants and trees, their geographical distribution, and new information regarding the macrochemical test reactions of the boletes; they also describe several new species. The book’s unique combination of aesthetically appealing and scientifically accurate color photographs coupled with extensive descriptions makes it a standard reference work fo...
International Encyclopedia of Geography, 15 Volume Set
Representing the definitive reference work for this broad and dynamic field, The International Encyclopedia of Geography arises from an unprecedented collaboration between Wiley and the American Association of Geographers (AAG) to review and define the concepts, research, and techniques in geography and interrelated fields. Available as a robust online resource and as a 15-volume full-color print set, the Encyclopedia assembles a truly global group of scholars for a comprehensive, authoritative overview of geography around the world. Contains more than 1,000 entries ranging from 1,000 to 10,000 words offering accessible introductions to basic concepts, sophisticated explanations of complex t...
