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Marketing
"Marketing: Managerial Foundations" provides students with a sound understanding of marketing theory and practice, and does so in an Australian and New Zealand context. It is an introductory text that goes beyond the prescriptive approach. It seeks to meet the needs of a discipline that is now accepted as a fundamental aspect of business and one which needs and deserves an academic base of context, concept and application. No theoretical stone is left unturned as good practice is supported by essential theoretical frameworks. Students will find more discussion of the various arguments that provide views on the foundations and application of marketing. Concepts such as relationship marketing are traced and explored. The book provides a strong foundation for the study of marketing and is essential reading for the newcomer to marketing as well as being a valuable reference for the marketing professional.
International Turf Management
Many leisure activities involve the use of turf as a surface. Grass surfaces on golf courses, bowling clubs, cricket pitches, racetracks, and parks all require maintenance by trained personnel. International Turf Management Handbook is written by a team of international experts. It covers all aspects of turf management and in particular * the selection and establishment of grass varieties * soils, irrigation and drainage * performance testing and playing qualities * issues relating to specific playing surfaces In its depth of coverage and detailed practical advice from around the world this comprehensive handbook is destined to become the standard reference work on the subject.
New Forests
There is no question that the timber industry needs to adopt sustainable practices that ensure a future for the industry. This book goes well beyond simply growing commercial tree plantations for wood production. It explores new forests that can supply environmental services such as salinity mitigation and carbon sequestration together with commercial wood production in an environment beyond the boundaries of traditional forestry. New Forests targets agricultural landscapes affected by salinity and which generally have rainfall less than 650 mm per year. The book addresses vital issues such as where tree planting might best be pursued, what species and technologies should be used for establi...
The Marketing Book
The Marketing Book is everything you need to know but were afraid to ask about marketing. Divided into 25 chapters, each written by an expert in their field, it's a crash course in marketing theory and practice. From planning, strategy and research through to getting the marketing mix right, branding, promotions and even marketing for small to medium enterprises. This classic reference from renowned professors Michael Baker and Susan Hart was designed for student use, especially for professionals taking their CIM qualifications. Nevertheless, it is also invaluable for practitioners due to its modular approach. Each chapter is set out in a clean and concise way with plenty of diagrams and examples, so that you don't have to dig for the information you need. Much of this long-awaited seventh edition contains brand new chapters and a new selection of experts to bring you bang up to date with the latest in marketing thought. Also included are brand new content in direct, data and digital marketing, and social marketing. If you're a marketing student or practitioner with a question, this book should be the first place you look.
Advances in Catalysis
Catalysis is the acceleration of a chemical reaction by a catalyst, a substance that notably affects the rate of a chemical reaction without itself being consumed or altered. Since 1948, Advances in Catalysis has filled the gap between the papers that report on and the textbooks that teach in the diverse areas of catalysis research. The editors of and contributors to Advances in Catalysis are dedicated to recording progress in this area. - Provides a comprehensive review of all aspects of catalytic research - Contains in-depth, critical, state-of-the-art reports
Argumentation and Education
During the last decade, argumentation has attracted growing attention as a means to elicit processes (linguistic, logical, dialogical, psychological, etc.) that can sustain or provoke reasoning and learning. Constituting an important dimension of daily life and of professional activities, argumentation plays a special role in democracies and is at the heart of philosophical reasoning and scientific inquiry. Argumentation, as such, requires specific intellectual and social skills. Hence, argumentation will have an increasing importance in education, both because it is a critical competence that has to be learned, and because argumentation can be used to foster learning in philosophy, history, sciences and in many other domains. Argumentation and Education answers these and other questions by providing both theoretical backgrounds, in psychology, education and theory of argumentation, and concrete examples of experiments and results in school contexts in a range of domains. It reports on existing innovative practices in education settings at various levels.
Understanding the Hospitality Consumer
'Understanding the Hospitality Consumer' presents a unique perspective on consumer behaviour in the hospitality sector. It seeks to focus on the role of consumption in hospitality and to investigate our understanding of its place in the contemporary industry. Taking the view that successful marketing demands focusing on the customer, this text concentrates on understanding and determining customer needs, relevant factors in consumer buying behaviour and the effectiveness of today's marketing techniques. Using industry based case studies and examples 'Understanding the Hospitality Consumer' : * Introduces and explores the role of consumer behaviour theory in the context of hospitality management * Discusses the principles and research of consumer behaviour and illustrates how they are used in the hospitality industry today * Examines the value of consumer behaviour research as applied to the contemporary hospitality industry * Explores the challenges to traditional approaches to consumption posed by the postmodern hospitality consumer The book's targeted focus and practical application ensures that it is well suited for both students and practising managers in the hospitality field.
Marketing the Museum
Marketing the Museum is the ideal guide to the ways in which museums can overcome the numerous hurdles on the route to truly achieving a marketing orientation. The history of the museum is one of shifting purposes and changing ideals and this volume asks if it is possible to define the 'product' which the modern museum can offer. This book explores the crucial question: Are the theories of marketing developed for manufactured goods in any way relevant to the experience of visiting a museum? In covering one of the most highly disputed issues in the field, this book is essential reading for museum professionals, students and anyone who has dealing in the many branches of the heritage industry around the world.
Chemical Warfare Toxicology
This book provides an up-to-date treatise on the on-going research into the toxicology of chemical warfare agents, the diagnosis and verification of exposure, and the pre- and post-exposure treatment of poisoning.
Action Based Collaboration Analysis for Group Learning
Shared-workspace systems with structured graphical representations allow for the free user interaction and the joint construction of problem solutions for potentially open-ended tasks. However, group modelling in shared workspaces has to take on a process-orientated perspective due to the reduced system control in shared workspaces. This text is defined as the monitoring of user actions and the abstraction and interpretation of the raw data in the context of the group interaction and the problem representation. Formally based on plan recognition and the situation calculus, an approach has been developed that incorporates an operational hierarchy for generally modelling activities. The system performs an automatic inline analysis of group interactions and the results are visualized in different forms to give feedback and stimulating self-reflection.
