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Publishing in High Impact Factor Journals
This book proposes a reference framework and guidelines to help researchers produce a manuscript of high scientific quality in order to meet the requirements of high-impact journals and to succeed in their publication endeavours. It offers a series of precise guidelines, tips and tricks with a detailed description of the different steps to be taken to achieve a solid publication with a high impact factor. As such, the book will be of interest to students and researchers alike.
Advances in Digital Marketing in the Era of Artificial Intelligence
This book highlights the technological advances that are transforming the future of digital marketing and covers important areas of research in this field. The book demonstrates advances in digital marketing as well as tools, techniques, methods and strategies based on artificial intelligence. It also identifies gaps in research into effective digital marketing tools, techniques and methods, and it bridges the interaction between digital marketing strategies and organisations’ business plans, on the one hand, and customer relations, on the other, in the age of artificial intelligence. This book presents the concepts and applications of digital marketing in the age of artificial intelligenc...
Technology-Based Teaching and Learning in Pakistani English Language Classrooms
Pakistan is the sixth most populous country in the world. Unexpectedly, the education system in Pakistan is quite orthodox in teaching and learning. There are numerous educational institutes in Pakistan but they are rigorously following conventions. There are problems with infrastructure, and in some areas, the basic facilities are also not there. Sometimes the classrooms are overpopulated, and sometimes there are places where no teacher is available to teach the students. There are instances where the basic infrastructure is not complete and there are no proper classrooms for teaching and learning. All these factors are causing a lot of problems for learners to compete in the modern world. ...
Communication Design and Branding
This book gathers new empirical findings fostering advances in the areas of communication design and branding, with a special emphasis of interdisciplinary approaches showing how to combine knowledge in those fields to improve businesses in a digital, global world. Gathering original, peer-reviewed contributions written by designers, computer scientists, marketer and product managers, this book provides both the communication and branding communities with a timely snapshot of current strategies and best-practices to improve different kinds of business through design. By highlighting current challenges, it is also intended to inspire and foster collaboration between different groups, in both university and industry.
Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing
Emotional impulses heavily influence the behavior of customers. Sensory marketing establishes an emotional connection between the company and the customers, thus yielding a positive response towards the brand. It has a strong influence not only on the perceptions but also on the choices of the customers. It assists the organizations in delivering a unique multisensory experience and capitalizes on new marketing opportunities. Therefore, businesses should carefully formulate sensory marketing strategies revolving around the details of offered product mix, prospective modes of communication, as well as point-of-sale actions. Promoting Consumer Engagement Through Emotional Branding and Sensory ...
Data Analytics for Finance Using Python
Unlock the power of data analytics in finance with this comprehensive guide. Data Analytics for Finance Using Python is your key to unlocking the secrets of the financial markets. In this book, you’ll discover how to harness the latest data analytics techniques, including machine learning and inferential statistics, to make informed investment decisions and drive business success. With a focus on practical application, this book takes you on a journey from the basics of data preprocessing and visualization to advanced modeling techniques for stock price prediction. Through real-world case studies and examples, you’ll learn how to: Uncover hidden patterns and trends in financial data Buil...
Industry Forward and Technology Transformation in Business and Entrepreneurship
This book, bringing together selected papers from the 10th International Conference on Entrepreneurship, Business and Technology (InCEBT) on the overarching theme of ‘Industry Forward and Technology Transformation in Business and Entrepreneurship’, provides the audience some preliminary understanding of the current and emerging trends in entrepreneurship and business activities. This includes the usage of information and digital technology in business, competition in a digital economy, its challenges and opportunities, and transformation of business and entrepreneurship for the forward industry.
Global Applications of the Internet of Things in Digital Marketing
In today’s modern world, it is essential for businesses to remain competitive and up to date on the latest technology that can support their processes. The use of the internet of things (IoT) in marketing, particularly in digital marketing, is an evolving field that requires further study to better understand its potential. Global Applications of the Internet of Things in Digital Marketing focuses on the applications of IoT in customizing content and developing a data-based marketing framework that helps marketers create different experiences in bridging the digital and physical world, develop a closer connection with the consumers, and provide highly contextual and tailored messages to consumers. Covering key topics such as brand image, social media, and website development, this premier reference source is ideal for business owners, managers, marketers, researchers, scholars, academicians, practitioners, instructors, and students.
Social Research Methodology and Publishing Results: A Guide to Non-Native English Speakers
While there are many English books available on academic research methods and philosophy, many complain that they are difficult for budding, non-native English-speaking researchers to use and understand. Rather than hiding behind jargon, writers should describe and define the concepts for the benefit of non-native English speakers. Social Research Methodology and Publishing Results: A Guide to Non-Native English Speakers explains methods commonly used in the field of academic research, provides stimulus to non-native English-speaking researchers for successful implementation of academic research, and meets the need for an appropriate course framework and materials for teaching research methodology. Covering topics such as pragmatism, research design, and empirical modeling, this premier reference source is a dynamic resource for educators and administrators of higher education, pre-service teachers, librarians, teacher educators, non-native English-speaking researchers, and academicians.
Marketing Management in Africa
This book focuses on strategies for developing consumer markets in Africa using concepts and techniques from marketing, entrepreneurship, and project management. The authors argue that entrepreneurial activity in Africa is rapid, but limited, and requires a structured approach to drive success. Beginning with an introductory chapter that frames the socio-economic and technological developments in Africa, readers are introduced to the conceptual model that provides this structured approach in four logical parts: The creative stage Entrepreneurial and enterprise activities Understanding consumer behavior and market segments A project management-based framework. This multidisciplinary approach is supplemented with many examples and cases from a variety of sectors including health care, wind and solar power, and mobile technology. Through these, readers are able to understand how the model is implemented in reality to drive innovative economic and social development. Marketing Management in Africa will prove a valuable companion to any student of marketing or entrepreneurship with a particular interest in Africa.
