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Lettering for Advertising
In the days before Photoshop, Illustrator, and Pagemaker, graphic design was done entirely by hand. Lettering was not limited to the font library, but rather, the imagination and skill of the artist. Elevate your design work with distinguished hand lettering by learning the tricks of the trade. Lettering for Advertising is the most comprehensive source book for hand lettering ever published. Put to practical use for decades by artists at Madison Avenue agencies and small-time firms alike, this collection of lettering styles and techniques is now back in print for contemporary designers. Fully-illustrated chapters explain a variety of hand-lettering styles, the type forms from which they are derived, and how to use them in layouts. Draw on austere classics for an elegant and professional look, or revive forgotten styles for a retro font palette. With tips on creative combinations and instructions for replicating the lettering demonstrated in the book, Lettering for Advertising is a uniquely useful reference for modern designers working in print or digital media.
Letter Design in the Graphic Arts
This is the only book that covers all three major sources of letter forms - type, hand lettering, and photo-process lettering - in terms of their esthetic value and their application in the graphic arts. Many advertising posters and package designs are reproduced in full.
Summer's Lease
Summer's Lease - the classic, international bestselling novel by John Mortimer 'Amusing, entertaining ... and a cracking good read' Sunday Express 'And summer's lease hath all too short a date' - Sonnet 18, William Shakespeare It's high summer when Molly Pargeter drags her amiably bickering family to a rented Tuscan villa for the holidays. Molly is sure that the house is the perfect setting for their three-week getaway, but soon she becomes fascinated by the lives of the absent owners - and things start to go horribly wrong ... 'With a cosy fluency of wit, Mortimer charms us into his urbane tangle of clues' Mail on Sunday Summer's Lease, which was made into popular BBC TV mini-series starrin...
Carlton
Reflecting upon his childhood and the renowned 90s so as to fill in blanks that have remained largely unspoken of, The Final Say is set to reveal what Carlton's life has been like over the last 2 decades....this book is sure to surprise many who have pre-conceptions on both his beliefs and his private life! Offering so much more than just violence and crime, this book also delves into intimate details of Carlton's life, from his east London up-bringing including his 1960s and 70s schooling, the highs experienced over decades of partying in Ibiza, to the immense pain of watching his father fade and pass away, plus so much more inbetween. Here, Carlton recalls the most extreme moments in his life that have yet to be discussed, from the most joyous to the excruciating. This is a rare opportunity to hear, not just from the man himself, but also from those closest to him; Carlton's family and inner-circle. For Carlton, it's time to set rumours straight, leave his legacy and for him to have the final say. Going a step further than the written word, this book also includes over 35 never before published photographs!
The Church Review
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What Our Lettering Needs
This book is a thorough account of Hermann Zapf's contributions to the artistry and success of Hallmark Cards, an experience that is now fully blended into the company's rich heritage.Since the late '70s, designer Rick Cusick has provided, in articles and presentations, most of what has been written about the Hallmark/Zapf association. This beautifully illustrated book is a tribute to Zapf's own philosophy that the artist's challenge is to ensure, despite technology and mass production, that beauty is never lost.RICK CUSICK is Manager of Font Developoment for Hallmark as well as a respected designer, calligrapher and teacher working with the University of Kansas.
Towards Zero
"I like a good detective story, but they begin in the wrong place! They begin with the murder. But the murder is the end. The story begins long before that." So remarks esteemed criminologist Mr. Treves. Truer words have never been spoken, for a psychopathic killer has insinuated himself , with cunning manipulation, into a quiet village on the river Tern. But who is his intended victim? What are his unfathomable motives? And how and when will he reach the point of murder...the zero point? In the ingenious and noteworthy departure for Agatha Christie, it's the intricate workings of a pathological mind that becomes the stuff of startling mystery as group of friends at a seaside resort remain blithely unaware that their weekend will be the death of them all...
Dues and Don'ts
'If you really widh to learn more about life while being entertained, then look no further than between the battle lines of good and evil.' Detective John Cassandra is the most famous, celebrated detective in the New York City Police Department. He has been assigned to investigate the mysterious deaths of the Three Goombahs - the richest, most powerful men in the corporate world. Along the way into Lower Manhattan, the bizzare trail twists and turns back onto itself until Cassandra comes face to face not only with the true discoverer of the New World, but with his own personal demons. His fleeting mortality will be put to the ultimate test of faith, strength and courage that he never imagined - not even on his wildest dreams.
C A Magazine
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