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Selling Blue Elephants
Really great products and really huge successes don’t come from focus groups! And if you simply rely on trial and error, or guesswork, you’ll lose far more often than you’ll win. Now, there’s a solution: Rule Developing Experimentation (RDE), the first systematized, disciplined, solution-oriented business process of experimentation. In Selling Blue Elephants, RDE’s creators reveal how to systematically design, test, and modify alternative ideas, packages, products, and services, to discover offerings your customers will be passionate about...even if they can’t articulate the need, much less the solution! Discover the seven easy steps that take you from cluelessness to clarity in ...
Premium by Design
There are luxuries that most of us will never be able to afford in a lifetime, but just off the shores of the moneyed is a huge, fast growing, land of premium value which inspires people to get there, even if they need to stretch their budget to reach it. Premium by Design is a thoroughly researched, well argued and well presented study that identifies how global business leaders have succeeded in achieving margins by design. Thanks to original tools and processes, this book shows how you might also succeed. It is about better, but reachable and real, products and services. The book features insights from the world of customer science and design research. The key challenge for the world today is finding out how sustainable is the underlying process that is driving this apparent desire for more and more indulgent material possessiveness? This book might not have all the answers, but it will provoke and trigger a long overdue debate in the premium and image driven industries about tomorrow's values. As a result it is a must read for anyone in this market, or aspiring to it.
YOU! What You MUST Know to Start Your Career as a Professional
You! What You MUST Know to Start Your Career as a Professional by renowned consumer and social research guru Howard R. Moskowitz, Ph.D. is a comprehensive, candid, and highly reader-friendly book for anyone entering or considering the field of consumer and social research. From education to a clearly defined overview of the industry, from how to be/act/shine at professional conferences to issues of ethics and morality in business, from the art of collaboration to the gift of awareness, the author blends humor with expertise as he covers the key points pertaining to the formative years in the development of a research professional. How do you get that job? If there's an opportunity, will you recognize it? There are no fuzzy lines or open-ended suggestions here, but a precise, step by step, do-this-and-win! approach that will make efforts pay off and maximize the possibilities of a successful future.
People, Preferences and Prices
This book explores a variety of topics that fall in the realm of psychological and behavioral economics. It demonstrates to the reader how to perform straightforward experiments in order to understand how people think about the economic aspects of their daily lives. Behavioral economics is a 'hot new area' of economics and consumer psychology. This book provides a comprehensive guide on consumer research and the types of results required. These approaches are spreading further around the globe, thanks to the work of Dr. Howard Moskowitz, one of the authors of this book, and the incredible succ.
Premium by Design
There are luxuries that most of us will never be able to afford in a lifetime, but just off the shores of the moneyed is a huge, fast growing, land of premium value which inspires people to get there, even if they need to stretch their budget to reach it. Premium by Design is a thoroughly researched, well argued and well presented study that identifies how global business leaders have succeeded in achieving margins by design. Thanks to original tools and processes, this book shows how you might also succeed. It is about better, but reachable and real, products and services. The book features insights from the world of customer science and design research. The key challenge for the world today is finding out how sustainable is the underlying process that is driving this apparent desire for more and more indulgent material possessiveness? This book might not have all the answers, but it will provoke and trigger a long overdue debate in the premium and image driven industries about tomorrow's values. As a result it is a must read for anyone in this market, or aspiring to it.
Mind Genomics
In this book, the authors describe how Mind Genomics works - a revolutionary marketing method that combines the three sciences of Mathematics, Psychology, and Economics - in a masterful way. Mind Genomics helps the seller of products and services to know what people are thinking about them before one ever commits to an approach by knowing what is important to the people one is trying to influence. Mind Genomics identifies what aspects of a general topic are important to the audience, how different people in the audience will respond to different aspects of that topic, and how to pinpoint the viewpoints of different audience segments to each aspect of the topic. A careful step by step approac...
What Does It Matter?
Unpack the power of asking, “What does it matter?” to pull the plug on the rising waters of your anxiety and put a pin in the expanding balloon of your stress. Life is an unpredictable white-water ride of fast currents, beautiful scenery, rocky passageways, and calm waters. What Does It Matter? is a simple yet profound framework to be used when deciding priorities, curating possessions, making plans, and managing emotions. In this life-affirming book, the author shares what she has found undeniably helpful in her own life and offers it to you, the reader, to use in yours—however you want to. And the “however you want to” bit is crucial, because the best lesson you can take away fro...
Meals in Science and Practice
The meal is the key eating occasion, yet professionals and researchers frequently focus on single food products, rather than the combinations of foods and the context in which they are consumed. Research on meals is also carried out in a wide range of fields and the different disciplines do not always benefit from each others’ expertise. This important collection presents contributions on meals from many perspectives, using different methods, and focusing on the different elements involved. Two introductory chapters in part one summarise the key findings in Dimensions of the Meal, the first book to bring an interdisciplinary perspective to meals, and introduce the current publication by re...
Packaging Research in Food Product Design and Development
Packaging Research in Food Product Design and Development is the first book to comprehensively address the issues of graphics design and visual concepts, from a systematic, scientific viewpoint, yet with business applications in mind. Positioned specifically for foods and beverages, Packaging Research in Food Product Design and Development uniquely combines consumer liking, segmentation and “how to” business methodology with a detailed treatment of the different facets of concept research.
Innovations and Trends in Environmental and Agricultural Informatics
In recent years, the role of information and communications technologies in the development of agriculture and environmental issues has received significant attention in different types of international forums. With new technologies constantly developing, there is a need for research dedicated to technological progress. Innovations and Trends in Environmental and Agricultural Informatics provides emerging research on the design, development, and implementation of complex agricultural and environmental information systems, addressing the integration of several scientific domains including agronomy, mathematics, economics, and computer science. While highlighting topics such as image quality assessment, environmental policy, and supervised classification, this publication explores the applications and progress of various technologies within agricultural and environmental professions. This book is an important resource for researchers, professionals, academics, students, and scientists seeking current research on the rapidly evolving field of technology integration in agricultural production and environmental issues.
