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Marketing in a Transition Economy
Zusammenfassung: This book presents case studies of local, regional, and international businesses to show that marketing is an environment-sensitive activity, requiring an environment-specific treatment. The business eco-system of Bangladesh is considerably different from those of developed and developing countries due to a range of factors including the unmatched patterns in logistics, infrastructure, enforcement of laws and regulations, cultural differences, and competitiveness. Insightful differences in business practices between the economies of Bangladesh and the West and/or other developing countries are unfolded in this book. The nuances of the contextual operational realities around ...
Exploring Omnichannel Retailing
This book compiles the current state of knowledge on omnichannel retailing, a new concept in which all sales and interaction channels are considered together, and which aims to deliver a seamless customer experience regardless of the channel. It highlights case studies and examples related to each of the many barriers to an omnichannel approach, demonstrating not just success stories, but also failures. While omnichannel has already been recognized as an emerging retail trend, the articles in this book fill an important gap in research on the topic. Providing readers with essential insights on the omnichannel strategy and its implementation, the book will also stimulate academic discussion on this emerging trend.
Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing
This volume includes the full proceedings from the 2013 World Marketing Congress held in Melbourne, Australia with the theme Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the communi...
The All Pakistan Legal Decisions
Containing cases decided by the Privy Council, federal, provincial, shariat courts, and high courts of various Pakistani jurisdictions.
Social Media Storms
This fascinating new book explores the benefits and dynamics of social media storms and identifies the possible opportunities that they present for further engagement with customers. It provides actionable managerial advice on planning for, measuring, and innovatively navigating social media storms. Based on a sound theoretical background and illustrated by vivid real-life examples and case studies throughout every chapter, this book combines thorough explanations of the elements of business decision-making, market interaction, consumer psychology, branding, and business communication. In comparison to the existing literature, the book departs from the classical, but insufficient crisis comm...
Reclaiming Karbala
Analysing an extensive range of texts and publications across multiple genres, formats and literary lineages, Reclaiming Karbala studies the emergence and formation of a viable Muslim identity in Bengal over the late-19th century through the 1940s. Beginning with an explanation of the tenets of the battle of Karbala, this multi-layered study explores what it means to be Muslim, as well as the nuanced relationship between religion, linguistic identity and literary modernity that marks both Bengaliness and Muslimness in the region.This book is an intervention into the literature on regional Islam in Bengal, offering a complex perspective on the polemic on religion and language in the formation of a jatiya Bengali Muslim identity in a multilingual context. This book, by placing this polemic in the context of intra-Islamic reformist conflict, shows how all these rival reformist groups unanimously negated the Karbala-centric commemorative ritual of Muharram and Shī‘ī intercessory piety to secure a pro-Caliphate sensibility as the core value of the Bengali Muslim public sphere.
Chiang Kai-shek's Politics of Shame
Once a powerful figure who reversed the disintegration of China and steered the country to Allied victory in World War II, Chiang Kai-shek fled into exile following his 1949 defeat in the Chinese civil war. As attention pivoted to Mao Zedong’s communist experiment, Chiang was relegated to the dustbin of history. In Chiang Kai-shek’s Politics of Shame, Grace C. Huang reconsiders Chiang’s leadership and legacy by drawing on an extraordinary and uncensored collection of his diaries, telegrams, and speeches stitched together by his secretaries. She paints a new, intriguing portrait of this twentieth-century leader who advanced a Confucian politics of shame to confront Japanese incursion into China and urge unity among his people. In also comparing Chiang’s response to imperialism to those of Mao, Yuan Shikai, and Mahatma Gandhi, Huang widens the implications of her findings to explore alternatives to Western expressions of nationalism and modernity and reveal how leaders of vulnerable states can use potent cultural tools to inspire their country and contribute to an enduring national identity.
Cognitive Radio Oriented Wireless Networks
This book constitutes the thoroughly refereed post-conference proceedings of the 10th International Conference on Cognitive Radio Oriented Wireless Networks, CROWNCOM 2015, held in Doha, Qatar, in April 2015. The 66 revised full papers presented were carefully reviewed and selected from 110 submissions and cover the evolution of cognitive radio technology pertaining to 5G networks. The papers are clustered to topics on dynamic spectrum access/management, networking protocols for CR, modeling and theory, HW architecture and implementations, next generation of cognitive networks, standards and business models, and emerging applications for cognitive networks.
