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Online Community Handbook
Successful online communities don’t just happen by themselves. They’re the result of a carefully executed strategy, solid design, and patient nurturing. Though they may seem like a lot of work, the benefits an online community can bring to your brand make the efforts worthwhile. This book will provide you with the essential tools to build online communities. You’ll learn how to: • identify the business objectives for your online community • develop a community strategy to recruit and retain members • create brand loyalty, bring in new business, and offer value to customers that your competitors cannot imitate • take advantage of free advertising opportunities • use communities to gain market insights and establish a direct line to your customer base In addition, you’ll discover the risks and costs of an online community project, how it can end up saving your company money, and even how it can become an important new revenue source of its own. You’ll also be inspired by exclusive interviews, where the people who manage thriving online communities share the lessons they’ve learned and the secrets of their success.
Online Communities Handbook
Successful online communities don't just happen by themselves. They're the result of a carefully executed strategy, solid design, and patient nurturing. Though they may seem like a lot of work, the benefits an online community can bring to your brand make the efforts worthwhile. This book will provide you with the essential tools to build online communities. You'll learn how to: · identify the business objectives for your online community · develop a community strategy to recruit and retain members · create brand loyalty, bring in new business, and offer value to customers that your competitors cannot imitate · take advantage of free advertising opportunities · use communities to gain market insights and establish a direct line to your customer base In addition, you'll discover the risks and costs of an online community project, how it can end up saving your company money, and even how it can become an important new revenue source of its own. You'll also be inspired by exclusive interviews, where the people who manage thriving online communities share the lessons they've learned and the secrets of their success.
Betrayal of Justice
Zachary Blake returns. And who stands between his client and justice? THE PRESIDENT OF THE UNITED STATES In this second heart-stopping installment of the Zachary Blake Legal Thriller Series, Zack is fresh off his epic legal battle with the church’s clandestine evil forces in Betrayal of Faith. If you enjoyed the political angst of All the President’s Men or the realistic courtroom scenes of The Verdict, you will love this political-legal action thriller, where super trial lawyer Zack Blake takes on new, even more, powerful foes: The New President—Hero of bigots and white supremacists everywhere—he promises to rid America of its “Muslim scourge” and “Make America Pure Again.” ...
Physical Medicine & Rehabilitation Secrets
For more than 30 years, the highly regarded Secrets Series® has provided students, academics, and practitioners in all areas of health care with concise, focused, and engaging resources for quick reference and exam review. Physical Medicine and Rehabilitation Secrets, 4th Edition, offers practical, up-to-date coverage of the full range of essential topics in this dynamic field. This highly regarded resource features the Secrets' popular question-and-answer format that also includes lists, tables, weblinks, pearls, memory aids, and an easy-to-read style – making an inquiry, reference, and review quick, easy, and enjoyable. - The proven Secrets Series® format gives you the most return for ...
Encyclopedia of Contemporary Literary Theory
The last half of the twentieth century has seen the emergence of literary theory as a new discipline. As with any body of scholarship, various schools of thought exist, and sometimes conflict, within it. I.R. Makaryk has compiled a welcome guide to the field. Accessible and jargon-free, the Encyclopedia of Contemporary Literary Theory provides lucid, concise explanations of myriad approaches to literature that have arisen over the past forty years. Some 170 scholars from around the world have contributed their expertise to this volume. Their work is organized into three parts. In Part I, forty evaluative essays examine the historical and cultural context out of which new schools of and appro...
Leo Strauss and the Problem of Political Philosophy
This critical study of the influential political theorist dispels popular myths and reveals the inner logic of his varied and notoriously complex writings. Political theorist Leo Strauss was unexpectedly thrust into the media spotlight for his alleged influence on neoconservative politics. With The Truth about Leo Strauss, Michael and Catherine Zuckert challenged the many claims and speculations about this complex thinker. Now, with Leo Strauss and the Problem of Political Philosophy, they offer a more comprehensive interpretation of Strauss’s thought, using the many manifestations of the “problem of political philosophy” as their touchstone. Strauss, they argue, sought to restore poli...
The Truth about Leo Strauss
Is Leo Strauss truly an intellectual forebear of neoconservatism and a powerful force in shaping Bush administration foreign policy? The Truth about Leo Strauss puts this question to rest, revealing for the first time how the popular media came to perpetuate such an oversimplified view of such a complex and wide-ranging philosopher. More important, it corrects our perception of Strauss, providing the best general introduction available to the political thought of this misunderstood figure. Catherine and Michael Zuckert—both former students of Strauss—guide readers here to a nuanced understanding of how Strauss’s political thought fits into his broader philosophy. Challenging the ideas ...
