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In the new edition of the international bestseller Environmental Interpretation, Sam H. Ham captures what has changed in our understanding of interpretation during the past two decades. Ham draws on recent advances in communication research to unveil a fresh and invigorating perspective that will lead interpreters to new and insightful pathways for making a difference on purpose through their work.
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Alan Leftridge, the executive editor of The Interpreter magazine, will sharpen your skills for connecting with your audiences. The book introduces you to the strategies promoted by the National Association for Interpretation and the National Park Service for written interpretation, with a focus on developing tangibles, intangibles, universals, and interpretive themes in your writing, while avoiding trite expressions. These strategies and skills apply to your brochures, web sites, exhibits, public service announcements, books, magazine articles and other interpretive projects.